SAGE Video - B2B Marketing Journey: Making Renewable Remarkable

Name: B2B Marketing Journey: Making Renewable Remarkable
Uploaded: 2016-06-25
Duration: 30 min 42 s
Description: Andy Shafer discusses renewable corporations and how his company, Elevance, is making renewable remarkable. Elevance is a chemical company that makes products from renewable resources when they are available. Shafer discusses products that Elevance has developed, different types of customers, and effective marketing.

Transcript

Video Type: Conference

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  Shafer, A. (Speaker). (2016). B2b marketing journey: making renewable remarkable [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473990517
  
  Shafer, Andy. "B2B Marketing Journey: Making Renewable Remarkable." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:30:42. https://dx.doi.org/10.4135/9781473990517.
  
  Shafer, A., 2016. B2B Marketing Journey: Making Renewable Remarkable, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473990517 & gt; [Accessed 31 Jan 2023].
  
  Shafer, Andy. B2B Marketing Journey: Making Renewable Remarkable. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473990517. 31 Jan 2023.
  
  B2B Marketing Journey: Making Renewable Remarkable [Streaming video]. 2016. doi:10.4135/9781473990517. Accessed 01/31/2023
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Summary
Chapters
Video Info

Summary

Andy Shafer discusses renewable corporations and how his company, Elevance, is making renewable remarkable. Elevance is a chemical company that makes products from renewable resources when they are available. Shafer discusses products that Elevance has developed, different types of customers, and effective marketing.

Chapter 1: Introduction: Making Renewable Remarkable
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- Start time: 00:00:00
- End time: 00:06:32
Chapter 2: Marketing Renewicals
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- Start time: 00:06:33
- End time: 00:11:53
Chapter 3: Renewable Cleaning Products
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- Start time: 00:11:54
- End time: 00:16:36
Chapter 4: Types of Customers
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- Start time: 00:16:37
- End time: 00:22:53
Chapter 5: Value Propositions of Innovations
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- Start time: 00:22:54
- End time: 00:26:05
Chapter 6: Conclusion: Making Renewable Remarkable
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- Start time: 00:26:06
- End time: 00:30:42

Type of Content: Conference
Title: B2B Marketing Journey: Making Renewable Remarkable
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Business -to-business Marketing, Sustainability, Marketing Strategy
Duration: 00:30:42
DOI: https://dx.doi.org/10.4135/9781473990517
Keywords: brand communities, brand equity, brand management, branding, business growth, case studies, case study research, cleaning products, corporate accountability, corporate sustainability, corporate sustainability strategies, customer centrality, customer equity, customer expectations, environment awareness, environmental approaches, environmental deterioration, green marketing, innovation (business), market (economics), marketing (business), marketing concept, marketing planning, marketing research, marketing strategy, niche markets, performance, personal care, pragmatism, product development, product innovation, regulations, renewable resources, Supply and demand, Sustainability, Sustainable competitive advantage, volatile organic compounds
Things Discussed
Organizations Discussed:
Elevance, 2007-
Persons Discussed:
A.T. Kearney

People
Speaker: Andy Shafer

Online ISBN:9781473990517

Copyright: (c) SAGE Publications Ltd., 2016

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Shafer, A. (Speaker). (2016). B2b marketing journey: making renewable remarkable [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473990517
  
  Shafer, Andy. "B2B Marketing Journey: Making Renewable Remarkable." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:30:42. https://dx.doi.org/10.4135/9781473990517.
  
  Shafer, A., 2016. B2B Marketing Journey: Making Renewable Remarkable, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473990517 & gt; [Accessed 31 Jan 2023].
  
  Shafer, Andy. B2B Marketing Journey: Making Renewable Remarkable. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473990517. 31 Jan 2023.
  
  B2B Marketing Journey: Making Renewable Remarkable [Streaming video]. 2016. doi:10.4135/9781473990517. Accessed 01/31/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
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  Clip - https://sk.sagepub.com/video/b2b-marketing-journey-making-renewable-remarkable
  
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Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: Making Renewable Remarkable

Chapter 2: Marketing Renewicals

Chapter 3: Renewable Cleaning Products

Chapter 4: Types of Customers

Chapter 5: Value Propositions of Innovations

Chapter 6: Conclusion: Making Renewable Remarkable

Things Discussed

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B2B Marketing Journey: Making Renewable Remarkable

Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: Making Renewable Remarkable

Chapter 2: Marketing Renewicals

Chapter 3: Renewable Cleaning Products

Chapter 4: Types of Customers

Chapter 5: Value Propositions of Innovations

Chapter 6: Conclusion: Making Renewable Remarkable

Things Discussed

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