Transcript

B2B Marketing Journey: Making Renewable Remarkable

Video Type: Conference

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  Shafer, A. (Speaker). (2016). B2b marketing journey: making renewable remarkable [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473990517
  
  Shafer, Andy. "B2B Marketing Journey: Making Renewable Remarkable." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:30:42. https://www.doi.org/10.4135/9781473990517.
  
  Shafer, A., 2016. B2B Marketing Journey: Making Renewable Remarkable, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473990517> [Accessed 7 May 2021].
  
  Shafer, Andy. B2B Marketing Journey: Making Renewable Remarkable. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 16 Aug 2016. doi: https://www.doi.org/10.4135/9781473990517. 7 May 2021.
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Summary

Summary

Andy Shafer discusses renewable corporations and how his company, Elevance, is making renewable remarkable. Elevance is a chemical company that makes products from renewable resources when they are available. Shafer discusses products that Elevance has developed, different types of customers, and effective marketing.