Summary
This film examines audience and reception studies of brands, including the ways a business can analyze how often its brand is being mentioned and compare its product with other companies.
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Agnew, P. (Practitioner). (2015). Audience and Reception Studies: Brands [Video]. SAGE Knowledge. https://dx.
This film examines audience and reception studies of brands, including the ways a business can analyze how often its brand is being mentioned and compare its product with other companies.
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