Transcript

Audience and Reception Studies: Brands

Video Type: In Practice

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  Agnew, P. (Practitioner). (2015). Audience and Reception Studies: Brands [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473932241
  
  Agnew, Phillip. "Audience and Reception Studies: Brands." In SAGE Video. London: SAGE Publications Ltd., 2015. Video, 00:10:04. https://www.doi.org/10.4135/9781473932241.
  
  Agnew, P., 2015. Audience and Reception Studies: Brands, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473932241> [Accessed 25 Jan 2021].
  
  Agnew, Phillip. Audience and Reception Studies: Brands. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 30 Apr 2015. doi: https://www.doi.org/10.4135/9781473932241. 25 Jan 2021.
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Summary

Summary

This film examines audience and reception studies of brands, including the ways a business can analyze how often its brand is being mentioned and compare its product with other companies.