SAGE Video - Audience and Reception Studies: Brands

Name: Audience and Reception Studies: Brands
Uploaded: 2015-04-30
Duration: 10 min 5 s
Description: This film examines audience and reception studies of brands, including the ways a business can analyze how often its brand is being mentioned and compare its product with other companies.

Transcript

Video Type: In Practice

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  Agnew, P. (Practitioner). (2015). Audience and Reception Studies: Brands [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473932241
  
  Agnew, Phillip. "Audience and Reception Studies: Brands." In SAGE Video. : SAGE Publications, Ltd., 2015. Video, 00:10:05. https://dx.doi.org/10.4135/9781473932241.
  
  Agnew, P., 2015. Audience and Reception Studies: Brands, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473932241 & gt; [Accessed 16 Aug 2022].
  
  Agnew, Phillip. Audience and Reception Studies: Brands. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 30 Apr 2015. doi: https://dx.doi.org/10.4135/9781473932241. 16 Aug 2022.
  
  Audience and Reception Studies: Brands [Streaming video]. 2015. doi:10.4135/9781473932241. Accessed 08/16/2022
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Summary

Summary

This film examines audience and reception studies of brands, including the ways a business can analyze how often its brand is being mentioned and compare its product with other companies.