This film examines audience and reception studies of brands, including the ways a business can analyze how often its brand is being mentioned and compare its product with other companies.
Audience and Reception Studies: Brands
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Agnew, P. (Practitioner). (2015). Audience and Reception Studies: Brands [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473932241
Agnew, Phillip. "Audience and Reception Studies: Brands." In SAGE Video. : SAGE Publications, Ltd., 2015. Video, 00:10:05. https://www.doi.org/10.4135/9781473932241.
Agnew, P., 2015. Audience and Reception Studies: Brands, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473932241> [Accessed 19 Oct 2021].
Agnew, Phillip. Audience and Reception Studies: Brands. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 30 Apr 2015. doi: https://www.doi.org/10.4135/9781473932241. 19 Oct 2021.copy to clipboardorEndnote
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