Andrew King Defines Market Signaling

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    • 00:08

      [Market Signaling]

    • 00:11

      DR. ANDREW KING: Market signalingis related to game theory.And so what happens with market signaling is the file.[Dr. Andew King, Professor of Business Administration]There are many cases where the quality of somethingis unobservable.So, for example, the people watching this video cannot tellwhether I know what I'm talking about or not.

    • 00:33

      DR. ANDREW KING [continued]: So you need to have some way that signals that probably Iknow what I'm talking about.And that signal is something else I've done.So I have published a lot of papersin the hard-to-publish journals.And in doing so, I've sort of demonstratedsome kind of strength.And that strength then makes what

    • 00:53

      DR. ANDREW KING [continued]: I say otherwise credible and unbelievable.So it makes observable the fact that I'm knowledgeable,even though you haven't read my papers.

Andrew King Defines Market Signaling

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Abstract

Professor Andrew King explains when and why to trust information presented by an otherwise unknown actor. Trusted cues make up market signaling.

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Andrew King Defines Market Signaling

Professor Andrew King explains when and why to trust information presented by an otherwise unknown actor. Trusted cues make up market signaling.

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