Summary
Chapters
Video Info
Andrew McStay explains the way the transition to digital media is changing the face and processes of advertising.
-
Chapter 1: Advertising is Changing
icon angle down -
Chapter 2: Political Economy of Advertising and Media
icon angle down -
Chapter 3: Looking at Audiences
icon angle down -
Chapter 4: Manufacturing Audiences
icon angle down -
Chapter 5: Analytics and profiling
icon angle down -
Chapter 6: Key Points
icon angle down