SAGE Video - An Introduction to Big Data for Market Research

Name: An Introduction to Big Data for Market Research
Uploaded: 2016-06-01
Duration: 11 min 54 s
Description: Dr. Edward McQuarrie discusses the meaning and importance of big data. He explains how big data is used to help businesses target specific audiences. He also talks about how big data might change business and marketing in the future.

Transcript

Video Type: Tutorial

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  McQuarrie, E. (Academic). (2016). An introduction to big data for market research [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988736
  
  McQuarrie, Edward. "An Introduction to Big Data for Market Research." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:11:54. https://dx.doi.org/10.4135/9781473988736.
  
  McQuarrie, E., 2016. An Introduction to Big Data for Market Research, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988736 & gt; [Accessed 31 Jan 2023].
  
  McQuarrie, Edward. An Introduction to Big Data for Market Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988736. 31 Jan 2023.
  
  An Introduction to Big Data for Market Research [Streaming video]. 2016. doi:10.4135/9781473988736. Accessed 01/31/2023
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Summary
Chapters
Video Info

Summary

Dr. Edward McQuarrie discusses the meaning and importance of big data. He explains how big data is used to help businesses target specific audiences. He also talks about how big data might change business and marketing in the future.

Chapter 1: An Introduction to Big Data for Market Research
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- Start time: 00:00:00
- End time: 00:01:21
Chapter 2: Historical Perspective
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- Start time: 00:01:22
- End time: 00:04:13
Chapter 3: The Promise of Big Data
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- Start time: 00:04:14
- End time: 00:06:39
Chapter 4: The Missing Link
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- Start time: 00:06:40
- End time: 00:09:18
Chapter 5: Frontiers of Big Data
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- Start time: 00:09:19
- End time: 00:10:36
Chapter 6: Career Options
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- Start time: 00:10:37
- End time: 00:11:54

Type of Content: Tutorial
Title: An Introduction to Big Data for Market Research
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 01, 2016
Discipline: Business & Management
Subject: Marketing Research, Consumer Behavior
Duration: 00:11:54
DOI: https://dx.doi.org/10.4135/9781473988736
Keywords: communication skills, data analysis, data collection, data collection systems, data management, data mining, data processing, data structures, data synthesis, database design, database marketing, databases as topic, demographic data, direct mail, Facebook, market research, marketing (business), marketing communication, metadata, promotion (marketing), Social media
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Academic: Edward McQuarrie

Online ISBN:9781473988736

Copyright: (c) SAGE Publications Ltd., 2016

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  McQuarrie, E. (Academic). (2016). An introduction to big data for market research [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988736
  
  McQuarrie, Edward. "An Introduction to Big Data for Market Research." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:11:54. https://dx.doi.org/10.4135/9781473988736.
  
  McQuarrie, E., 2016. An Introduction to Big Data for Market Research, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988736 & gt; [Accessed 31 Jan 2023].
  
  McQuarrie, Edward. An Introduction to Big Data for Market Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988736. 31 Jan 2023.
  
  An Introduction to Big Data for Market Research [Streaming video]. 2016. doi:10.4135/9781473988736. Accessed 01/31/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
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  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
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  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/an-introduction-to-big-data-for-market-research
  
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: An Introduction to Big Data for Market Research

Chapter 2: Historical Perspective

Chapter 3: The Promise of Big Data

Chapter 4: The Missing Link

Chapter 5: Frontiers of Big Data

Chapter 6: Career Options

Things Discussed

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An Introduction to Big Data for Market Research

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: An Introduction to Big Data for Market Research

Chapter 2: Historical Perspective

Chapter 3: The Promise of Big Data

Chapter 4: The Missing Link

Chapter 5: Frontiers of Big Data

Chapter 6: Career Options

Things Discussed

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