Summary
Chapters
Video Info
Dr. Edward McQuarrie discusses the meaning and importance of big data. He explains how big data is used to help businesses target specific audiences. He also talks about how big data might change business and marketing in the future.
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Chapter 1: An Introduction to Big Data for Market Research
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Chapter 2: Historical Perspective
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Chapter 3: The Promise of Big Data
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Chapter 4: The Missing Link
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Chapter 5: Frontiers of Big Data
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Chapter 6: Career Options
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