SAGE Video - An Introduction to Big Data for Market Research

Name: An Introduction to Big Data for Market Research
Uploaded: 2016-06-01
Duration: 11 min 54 s
Description: Dr. Edward McQuarrie discusses the meaning and importance of big data. He explains how big data is used to help businesses target specific audiences. He also talks about how big data might change business and marketing in the future.

Transcript

Video Type: Tutorial

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  McQuarrie, E. (Academic). (2016). An introduction to big data for market research [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988736
  
  McQuarrie, Edward. "An Introduction to Big Data for Market Research." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:11:54. https://dx.doi.org/10.4135/9781473988736.
  
  McQuarrie, E., 2016. An Introduction to Big Data for Market Research, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988736 & gt; [Accessed 13 Aug 2022].
  
  McQuarrie, Edward. An Introduction to Big Data for Market Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988736. 13 Aug 2022.
  
  An Introduction to Big Data for Market Research [Streaming video]. 2016. doi:10.4135/9781473988736. Accessed 08/13/2022
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Summary

Summary

Dr. Edward McQuarrie discusses the meaning and importance of big data. He explains how big data is used to help businesses target specific audiences. He also talks about how big data might change business and marketing in the future.