Summary
Dr. Edward McQuarrie discusses the meaning and importance of big data. He explains how big data is used to help businesses target specific audiences. He also talks about how big data might change business and marketing in the future.
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McQuarrie, E. (Academic). (2016). An introduction to big data for market research [Video]. SAGE Knowledge. https://dx.
Dr. Edward McQuarrie discusses the meaning and importance of big data. He explains how big data is used to help businesses target specific audiences. He also talks about how big data might change business and marketing in the future.
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