SAGE Video - AMA-TV: Water Conservation, Pinterest, and Technology Unbundling

Name: AMA-TV: Water Conservation, Pinterest, and Technology Unbundling
Uploaded: 2016-06-25
Duration: 7 min 22 s
Description: The future is coming, and AMA TV looks forward to upcoming marketing trends. First it showcases social responsibility campaigns focused on water conservation, then it forecasts how technology will change retail shopping.

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Video Type: Case Study

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  Mauricio, R., & Kovacs, E. (Practitioners). (2012). AMA TV 4/23/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986329
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: Water Conservation, Pinterest, and Technology Unbundling." In SAGE Video. : American Marketing Association, 2012. Video, 00:07:22. https://dx.doi.org/10.4135/9781473986329.
  
  Mauricio, R. and Kovacs, E., 2012. AMA-TV: Water Conservation, Pinterest, and Technology Unbundling, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986329 & gt; [Accessed 8 Feb 2023].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: Water Conservation, Pinterest, and Technology Unbundling. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986329. 8 Feb 2023.
  
  AMA-TV: Water Conservation, Pinterest, and Technology Unbundling [Streaming video]. 2012. doi:10.4135/9781473986329. Accessed 02/08/2023
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Summary
Chapters
Video Info

Summary

The future is coming, and AMA TV looks forward to upcoming marketing trends. First it showcases social responsibility campaigns focused on water conservation, then it forecasts how technology will change retail shopping.

Chapter 1: Future Trends: Nonprofit Marketing & Technology Predictions
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- Start time: 00:00:00
- End time: 00:07:22

Type of Content: Case Study
Title: AMA-TV: Water Conservation, Pinterest, and Technology Unbundling
Publisher: American Marketing Association
- Publication year: 2012
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Corporate Social Responsibility, Marketing Channels, Marketing (general)
Duration: 00:07:22
DOI: https://dx.doi.org/10.4135/9781473986329
Keywords: advertising agencies, brand personality, Coca-Cola, conferences, consultancy, consumer participation, emotion and choice, environment awareness, environment stewardship, Environmental Protection Agency, familiarity, job hunting, job search, job searching and preparation, marketing, marketing strategy, nonprofit organizations, non-profitmaking organizations, nonprofits, product line extensions, professional associations, purchasing, retail sector, Shopping, Social media, Sustainability, technology, water, water conservation
Things Discussed
Organizations Discussed:
Environmental Protection Agency (EPA), 1970-
Coca-Cola Company, 1892-
Levi Strauss & Co., 1853-
Water.org, 2009-
Pinterest, 2010-
Persons Discussed:
Park Howell
Matt Damon
Bernie Borges
Jack Trout
Andy Goodman
Jessica End
George Weiner

People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs

Online ISBN:9781473986329

Copyright: American Marketing Association, 2012

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., & Kovacs, E. (Practitioners). (2012). AMA TV 4/23/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986329
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: Water Conservation, Pinterest, and Technology Unbundling." In SAGE Video. : American Marketing Association, 2012. Video, 00:07:22. https://dx.doi.org/10.4135/9781473986329.
  
  Mauricio, R. and Kovacs, E., 2012. AMA-TV: Water Conservation, Pinterest, and Technology Unbundling, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986329 & gt; [Accessed 8 Feb 2023].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: Water Conservation, Pinterest, and Technology Unbundling. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986329. 8 Feb 2023.
  
  AMA-TV: Water Conservation, Pinterest, and Technology Unbundling [Streaming video]. 2012. doi:10.4135/9781473986329. Accessed 02/08/2023
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  Clip - https://sk.sagepub.com/video/ama-tv-water-conservation-pinterest-and-technology-unbundling
  
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Video Type: Case Study

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Chapter 1: Future Trends: Nonprofit Marketing & Technology Predictions

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AMA-TV: Water Conservation, Pinterest, and Technology Unbundling

Video Type: Case Study

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Chapter 1: Future Trends: Nonprofit Marketing & Technology Predictions

Things Discussed

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