SAGE Video - AMA-TV: Marketing Strategy and Tourism

Name: AMA-TV: Marketing Strategy and Tourism
Uploaded: 2016-06-25
Duration: 5 min 16 s
Description: This segment of AMA TV focuses on maximizing marketing reach. Common interests unite to draw tourists back after an ecological tragedy, and universities stretch to reach as many potential new students as possible.

Transcript

Video Type: Case Study

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  Mauricio, R., & Kovacs, E. (Practitioners). (2014). Ama tv 3/17/2014 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986572
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: Marketing Strategy and Tourism." In SAGE Video. : American Marketing Association, 2014. Video, 00:05:16. https://dx.doi.org/10.4135/9781473986572.
  
  Mauricio, R. and Kovacs, E., 2014. AMA-TV: Marketing Strategy and Tourism, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986572 & gt; [Accessed 10 Aug 2022].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: Marketing Strategy and Tourism. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986572. 10 Aug 2022.
  
  AMA-TV: Marketing Strategy and Tourism [Streaming video]. 2014. doi:10.4135/9781473986572. Accessed 08/10/2022
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Summary

Summary

This segment of AMA TV focuses on maximizing marketing reach. Common interests unite to draw tourists back after an ecological tragedy, and universities stretch to reach as many potential new students as possible.