SAGE Video - AMA-TV: Marketing Strategy and Tourism

Name: AMA-TV: Marketing Strategy and Tourism
Uploaded: 2016-06-25
Duration: 5 min 16 s
Description: This segment of AMA TV focuses on maximizing marketing reach. Common interests unite to draw tourists back after an ecological tragedy, and universities stretch to reach as many potential new students as possible.

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Video Type: Case Study

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  Mauricio, R., & Kovacs, E. (Practitioners). (2014). Ama tv 3/17/2014 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986572
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: Marketing Strategy and Tourism." In SAGE Video. : American Marketing Association, 2014. Video, 00:05:16. https://dx.doi.org/10.4135/9781473986572.
  
  Mauricio, R. and Kovacs, E., 2014. AMA-TV: Marketing Strategy and Tourism, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986572 & gt; [Accessed 8 Feb 2023].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: Marketing Strategy and Tourism. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986572. 8 Feb 2023.
  
  AMA-TV: Marketing Strategy and Tourism [Streaming video]. 2014. doi:10.4135/9781473986572. Accessed 02/08/2023
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Summary
Chapters
Video Info

Summary

This segment of AMA TV focuses on maximizing marketing reach. Common interests unite to draw tourists back after an ecological tragedy, and universities stretch to reach as many potential new students as possible.

Chapter 1: Deepwater Horizon Disaster and New Orleans Tourism
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- Start time: 00:00:01
- End time: 00:05:16

Type of Content: Case Study
Title: AMA-TV: Marketing Strategy and Tourism
Publisher: American Marketing Association
- Publication year: 2014
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing Strategy, Tourism, Events & Hospitality Marketing, Electronic Marketing
Duration: 00:05:16
DOI: https://dx.doi.org/10.4135/9781473986572
Keywords: celebrity, coastal hazards, coastal waters, coastal zone and marine pollution, coasts, colleges, Deepwater Horizon oil spill, endorsements in campaigns, Food and Drug Administration, Gulf of Mexico, interactive video, internet, Louisiana, marketing, New Orleans, polls, return on investment, Social media, Surveys, tourism management, tourism statistics, toxicity studies, universities, website management
Things Discussed
Organizations Discussed:
Food and Drug Administration (FDA), 1906-
Limelight Networks, 2001-
Sherpa Digital Media, 2011-
Places Discussed:
New Orleans, Louisiana
Persons Discussed:
Kelly Schulz

People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs

Online ISBN:9781473986572

Copyright: American Marketing Association, 2014

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., & Kovacs, E. (Practitioners). (2014). Ama tv 3/17/2014 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986572
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: Marketing Strategy and Tourism." In SAGE Video. : American Marketing Association, 2014. Video, 00:05:16. https://dx.doi.org/10.4135/9781473986572.
  
  Mauricio, R. and Kovacs, E., 2014. AMA-TV: Marketing Strategy and Tourism, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986572 & gt; [Accessed 8 Feb 2023].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: Marketing Strategy and Tourism. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986572. 8 Feb 2023.
  
  AMA-TV: Marketing Strategy and Tourism [Streaming video]. 2014. doi:10.4135/9781473986572. Accessed 02/08/2023
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  Clip - https://sk.sagepub.com/video/ama-tv-video-advertising-and-hsbc
  
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Video Type: Case Study

Transcript

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Chapter 1: Deepwater Horizon Disaster and New Orleans Tourism

Things Discussed

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AMA-TV: Marketing Strategy and Tourism

Video Type: Case Study

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Chapters

Video Info

Chapter 1: Deepwater Horizon Disaster and New Orleans Tourism

Things Discussed

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