SAGE Video - AMA-TV: US Health Care, Data Security, Loyalties and Brand Consistency

Name: AMA-TV: US Health Care, Data Security, Loyalties and Brand Consistency
Uploaded: 2016-06-25
Duration: 4 min 39 s
Description: This episode of AMA TV covers three areas of customer interest: identity theft, loyalty incentives, and brand consistency. AMA investigates the history behind health care security breaches, then discusses how to maintain customer involvement with incentives and direct communication.

Transcript

Video Type: Case Study

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  Mauricio, R., Kovacs, E., Etherington, M., & Gordon, P. (Practitioners). (2014). Ama tv 9/22/2014 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986404
  
  Mauricio, Randell, Eva Kovacs, Martyn Etherington, and Paul Gordon. "AMA-TV: US Health Care, Data Security, Loyalties and Brand Consistency." In SAGE Video. : American Marketing Association, 2014. Video, 00:04:39. https://dx.doi.org/10.4135/9781473986404.
  
  Mauricio, R., Kovacs, E., Etherington, M. and Gordon, P., 2014. AMA-TV: US Health Care, Data Security, Loyalties and Brand Consistency, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986404 & gt; [Accessed 31 Jan 2023].
  
  Mauricio, Randell, et al. AMA-TV: US Health Care, Data Security, Loyalties and Brand Consistency. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986404. 31 Jan 2023.
  
  AMA-TV: US Health Care, Data Security, Loyalties and Brand Consistency [Streaming video]. 2014. doi:10.4135/9781473986404. Accessed 01/31/2023
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Summary
Chapters
Video Info

Summary

This episode of AMA TV covers three areas of customer interest: identity theft, loyalty incentives, and brand consistency. AMA investigates the history behind health care security breaches, then discusses how to maintain customer involvement with incentives and direct communication.

Chapter 1: Customer Interests
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- Start time: 00:00:01
- End time: 00:04:39

Type of Content: Case Study
Title: AMA-TV: US Health Care, Data Security, Loyalties and Brand Consistency
Publisher: American Marketing Association
- Publication year: 2014
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Customer Relationship Management, Consumer Culture
Duration: 00:04:39
DOI: https://dx.doi.org/10.4135/9781473986404
Keywords: acquisition (business), acquisitions, takeovers, and mergers, awards and prizes, brand loyalty, brand management, brand personality, business communication, consumer needs and wants, data security, differentiated marketing, FBI, feedback seeking, health care, health professionals and healthcare organizations, identity theft, incentives, merger (business), patients, reports (publications), training, workshops
Things Discussed
Events Discussed:
HIPAA Breach Notification Rule (2013)

People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs
Practitioner: Martyn Etherington
Practitioner: Paul Gordon

Online ISBN:9781473986404

Copyright: American Marketing Association, 2013

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., Kovacs, E., Etherington, M., & Gordon, P. (Practitioners). (2014). Ama tv 9/22/2014 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986404
  
  Mauricio, Randell, Eva Kovacs, Martyn Etherington, and Paul Gordon. "AMA-TV: US Health Care, Data Security, Loyalties and Brand Consistency." In SAGE Video. : American Marketing Association, 2014. Video, 00:04:39. https://dx.doi.org/10.4135/9781473986404.
  
  Mauricio, R., Kovacs, E., Etherington, M. and Gordon, P., 2014. AMA-TV: US Health Care, Data Security, Loyalties and Brand Consistency, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986404 & gt; [Accessed 31 Jan 2023].
  
  Mauricio, Randell, et al. AMA-TV: US Health Care, Data Security, Loyalties and Brand Consistency. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986404. 31 Jan 2023.
  
  AMA-TV: US Health Care, Data Security, Loyalties and Brand Consistency [Streaming video]. 2014. doi:10.4135/9781473986404. Accessed 01/31/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
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  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
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  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/ama-tv-us-health-care-data-security-loyalties-and-brand-consistency
  
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Video Type: Case Study

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Chapter 1: Customer Interests

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AMA-TV: US Health Care, Data Security, Loyalties and Brand Consistency

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Customer Interests

Things Discussed

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