SAGE Video - AMA-TV: US Health Care, Data Security, Loyalties and Brand Consistency

Name: AMA-TV: US Health Care, Data Security, Loyalties and Brand Consistency
Uploaded: 2016-06-25
Duration: 4 min 39 s
Description: This episode of AMA TV covers three areas of customer interest: identity theft, loyalty incentives, and brand consistency. AMA investigates the history behind health care security breaches, then discusses how to maintain customer involvement with incentives and direct communication.

Transcript

Video Type: Case Study

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  Mauricio, R., Kovacs, E., Etherington, M., & Gordon, P. (Practitioners). (2014). Ama tv 9/22/2014 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986404
  
  Mauricio, Randell, Eva Kovacs, Martyn Etherington, and Paul Gordon. "AMA-TV: US Health Care, Data Security, Loyalties and Brand Consistency." In SAGE Video. : American Marketing Association, 2014. Video, 00:04:39. https://dx.doi.org/10.4135/9781473986404.
  
  Mauricio, R., Kovacs, E., Etherington, M. and Gordon, P., 2014. AMA-TV: US Health Care, Data Security, Loyalties and Brand Consistency, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986404 & gt; [Accessed 13 Aug 2022].
  
  Mauricio, Randell, et al. AMA-TV: US Health Care, Data Security, Loyalties and Brand Consistency. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986404. 13 Aug 2022.
  
  AMA-TV: US Health Care, Data Security, Loyalties and Brand Consistency [Streaming video]. 2014. doi:10.4135/9781473986404. Accessed 08/13/2022
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Summary

Summary

This episode of AMA TV covers three areas of customer interest: identity theft, loyalty incentives, and brand consistency. AMA investigates the history behind health care security breaches, then discusses how to maintain customer involvement with incentives and direct communication.