SAGE Video - AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers

Name: AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers
Uploaded: 2016-06-25
Duration: 5 min 35 s
Description: In this episode of AMA TV, find out how not marketing a product can be perceived as a negative message, even if that product is an entire country. Afterwards, Jeffery Hayzlett demonstrates why mobile devices are kings of the marketing world.

Transcript

Video Type: Case Study

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., Kovacs, E., & Hayzlett, J. (Practitioners). (2012). AMA TV 1/9/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986381
  
  Mauricio, Randell, Eva Kovacs, and Jeffrey Hayzlett. "AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers." In SAGE Video. : American Marketing Association, 2012. Video, 00:05:35. https://dx.doi.org/10.4135/9781473986381.
  
  Mauricio, R., Kovacs, E. and Hayzlett, J., 2012. AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986381 & gt; [Accessed 13 Aug 2022].
  
  Mauricio, Randell, et al. AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986381. 13 Aug 2022.
  
  AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers [Streaming video]. 2012. doi:10.4135/9781473986381. Accessed 08/13/2022
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/ama-tv-tourism-in-america-future-marketing-efforts-and-online-customers
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/ama-tv-tourism-in-america-future-marketing-efforts-and-online-customers
  
  Copy to clipboard
  
  Cancel

Summary

Summary

In this episode of AMA TV, find out how not marketing a product can be perceived as a negative message, even if that product is an entire country. Afterwards, Jeffery Hayzlett demonstrates why mobile devices are kings of the marketing world.