Transcript

AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers

Name: AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers
Uploaded: 2016-06-25
Duration: 5 min 35 s
Description: In this episode of AMA TV, find out how not marketing a product can be perceived as a negative message, even if that product is an entire country. Afterwards, Jeffery Hayzlett demonstrates why mobile devices are kings of the marketing world.

Video Type: Video Case

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  Mauricio, R., Kovacs, E., & Hayzlett, J. (Practitioners). (2012). AMA TV 1/9/2012 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986381
  
  Mauricio, Randell, Eva Kovacs, and Jeffrey Hayzlett. "AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers." In SAGE Video. : American Marketing Association, 2012. Video, 00:05:35. https://www.doi.org/10.4135/9781473986381.
  
  Mauricio, R., Kovacs, E. and Hayzlett, J., 2012. AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986381> [Accessed 22 Oct 2021].
  
  Mauricio, Randell, et al. AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986381. 22 Oct 2021.
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Summary

Summary

In this episode of AMA TV, find out how not marketing a product can be perceived as a negative message, even if that product is an entire country. Afterwards, Jeffery Hayzlett demonstrates why mobile devices are kings of the marketing world.