SAGE Video - AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers

Name: AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers
Uploaded: 2016-06-25
Duration: 5 min 35 s
Description: In this episode of AMA TV, find out how not marketing a product can be perceived as a negative message, even if that product is an entire country. Afterwards, Jeffery Hayzlett demonstrates why mobile devices are kings of the marketing world.

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Video Type: Case Study

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  Mauricio, R., Kovacs, E., & Hayzlett, J. (Practitioners). (2012). AMA TV 1/9/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986381
  
  Mauricio, Randell, Eva Kovacs, and Jeffrey Hayzlett. "AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers." In SAGE Video. : American Marketing Association, 2012. Video, 00:05:35. https://dx.doi.org/10.4135/9781473986381.
  
  Mauricio, R., Kovacs, E. and Hayzlett, J., 2012. AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986381 & gt; [Accessed 1 Feb 2023].
  
  Mauricio, Randell, et al. AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986381. 1 Feb 2023.
  
  AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers [Streaming video]. 2012. doi:10.4135/9781473986381. Accessed 02/01/2023
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Summary
Chapters
Video Info

Summary

In this episode of AMA TV, find out how not marketing a product can be perceived as a negative message, even if that product is an entire country. Afterwards, Jeffery Hayzlett demonstrates why mobile devices are kings of the marketing world.

Chapter 1: Tourism Marketing and Digital Tools
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- Start time: 00:00:00
- End time: 00:05:35

Type of Content: Case Study
Title: AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers
Publisher: American Marketing Association
- Publication year: 2012
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Sales Management, Brand Management & Strategy, Electronic Marketing
Duration: 00:05:35
DOI: https://dx.doi.org/10.4135/9781473986381
Keywords: cell phones, conferences, consultants, digital media, health care, international markets, job hunting, job search, job skills, market share, marketing, networking, polls, professional development, Social marketing, Social media, Streaming media, Survey results, Surveys, tablets, tourism, tourism sector, training, transparency, travel, videos, workshops
Things Discussed
Places Discussed:
United States of America
Persons Discussed:
Chris Perkins
Geoff Freeman
Sherri Thomas

People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs
Practitioner: Jeffrey Hayzlett

Online ISBN:9781473986381

Copyright: American Marketing Association, 2012

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., Kovacs, E., & Hayzlett, J. (Practitioners). (2012). AMA TV 1/9/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986381
  
  Mauricio, Randell, Eva Kovacs, and Jeffrey Hayzlett. "AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers." In SAGE Video. : American Marketing Association, 2012. Video, 00:05:35. https://dx.doi.org/10.4135/9781473986381.
  
  Mauricio, R., Kovacs, E. and Hayzlett, J., 2012. AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986381 & gt; [Accessed 1 Feb 2023].
  
  Mauricio, Randell, et al. AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986381. 1 Feb 2023.
  
  AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers [Streaming video]. 2012. doi:10.4135/9781473986381. Accessed 02/01/2023
  copy to clipboard
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  Clip - https://sk.sagepub.com/video/ama-tv-tourism-in-america-future-marketing-efforts-and-online-customers
  
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Chapter 1: Tourism Marketing and Digital Tools

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AMA-TV: Tourism in America, Future Marketing Efforts, and Online Customers

Video Type: Case Study

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Summary

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Chapter 1: Tourism Marketing and Digital Tools

Things Discussed

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