SAGE Video - AMA-TV: Warby Parker, Online Identities, and Stakeholders

Name: AMA-TV: Warby Parker, Online Identities, and Stakeholders
Uploaded: 2016-06-25
Duration: 7 min 36 s
Description: It's not just what is sold, but why or how it's sold. AMA TV looks at how social responsibility campaigns and cross-platform content sway consumer buying habits and loyalty.

Transcript

Video Type: Case Study

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  Mauricio, R., Kovacs, E., & Sheehan, K. (Practitioners). (2012). AMA TV 11/5/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986190
  
  Mauricio, Randell, Eva Kovacs, and Kathy Sheehan. "AMA-TV: Warby Parker, Online Identities, and Stakeholders." In SAGE Video. : American Marketing Association, 2012. Video, 00:07:36. https://dx.doi.org/10.4135/9781473986190.
  
  Mauricio, R., Kovacs, E. and Sheehan, K., 2012. AMA-TV: Warby Parker, Online Identities, and Stakeholders, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986190 & gt; [Accessed 13 Aug 2022].
  
  Mauricio, Randell, et al. AMA-TV: Warby Parker, Online Identities, and Stakeholders. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986190. 13 Aug 2022.
  
  AMA-TV: Warby Parker, Online Identities, and Stakeholders [Streaming video]. 2012. doi:10.4135/9781473986190. Accessed 08/13/2022
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Summary

Summary

It's not just what is sold, but why or how it's sold. AMA TV looks at how social responsibility campaigns and cross-platform content sway consumer buying habits and loyalty.