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It's not just what is sold, but why or how it's sold. AMA TV looks at how social responsibility campaigns and cross-platform content sway consumer buying habits and loyalty.
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Mauricio, R., Kovacs, E., & Sheehan, K. (Practitioners). (2012). AMA TV 11/5/2012 [Video]. SAGE Knowledge. https://dx.
It's not just what is sold, but why or how it's sold. AMA TV looks at how social responsibility campaigns and cross-platform content sway consumer buying habits and loyalty.
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