SAGE Video - AMA-TV: Warby Parker, Online Identities, and Stakeholders

Name: AMA-TV: Warby Parker, Online Identities, and Stakeholders
Uploaded: 2016-06-25
Duration: 7 min 36 s
Description: It's not just what is sold, but why or how it's sold. AMA TV looks at how social responsibility campaigns and cross-platform content sway consumer buying habits and loyalty.

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Video Type: Case Study

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  Mauricio, R., Kovacs, E., & Sheehan, K. (Practitioners). (2012). AMA TV 11/5/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986190
  
  Mauricio, Randell, Eva Kovacs, and Kathy Sheehan. "AMA-TV: Warby Parker, Online Identities, and Stakeholders." In SAGE Video. : American Marketing Association, 2012. Video, 00:07:36. https://dx.doi.org/10.4135/9781473986190.
  
  Mauricio, R., Kovacs, E. and Sheehan, K., 2012. AMA-TV: Warby Parker, Online Identities, and Stakeholders, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986190 & gt; [Accessed 9 Feb 2023].
  
  Mauricio, Randell, et al. AMA-TV: Warby Parker, Online Identities, and Stakeholders. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986190. 9 Feb 2023.
  
  AMA-TV: Warby Parker, Online Identities, and Stakeholders [Streaming video]. 2012. doi:10.4135/9781473986190. Accessed 02/09/2023
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Summary
Chapters
Video Info

Summary

It's not just what is sold, but why or how it's sold. AMA TV looks at how social responsibility campaigns and cross-platform content sway consumer buying habits and loyalty.

Chapter 1: Pleasing Consumers: Social Responsibility and Ubiquitous Access
icon angle down
- Start time: 00:00:00
- End time: 00:07:36

Type of Content: Case Study
Title: AMA-TV: Warby Parker, Online Identities, and Stakeholders
Publisher: American Marketing Association
- Publication year: 2012
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Social Marketing, Responsible Leadership, Consumer Behavior
Duration: 00:07:36
DOI: https://dx.doi.org/10.4135/9781473986190
Keywords: advertising campaigns, brand loyalty, brand personality, cell phones, certification, conferences, consumer behavior, customer centrality, decision making, developing nations, donations, e-commerce, eye care, finance, job hunting, job search, job searching and preparation, marketing strategy, philanthropy, product quality, resumes (curriculum vitae), Sales, Social media, Social responsibility, Stakeholders, tablets, value creation, vision (perception), vision and low vision, vision disorders, workshops
Things Discussed
Persons Discussed:
Neil Blumenthal
Roger Sinclair

People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs
Practitioner: Kathy Sheehan

Online ISBN:9781473986190

Copyright: American Marketing Association, 2012

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., Kovacs, E., & Sheehan, K. (Practitioners). (2012). AMA TV 11/5/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986190
  
  Mauricio, Randell, Eva Kovacs, and Kathy Sheehan. "AMA-TV: Warby Parker, Online Identities, and Stakeholders." In SAGE Video. : American Marketing Association, 2012. Video, 00:07:36. https://dx.doi.org/10.4135/9781473986190.
  
  Mauricio, R., Kovacs, E. and Sheehan, K., 2012. AMA-TV: Warby Parker, Online Identities, and Stakeholders, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986190 & gt; [Accessed 9 Feb 2023].
  
  Mauricio, Randell, et al. AMA-TV: Warby Parker, Online Identities, and Stakeholders. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986190. 9 Feb 2023.
  
  AMA-TV: Warby Parker, Online Identities, and Stakeholders [Streaming video]. 2012. doi:10.4135/9781473986190. Accessed 02/09/2023
  copy to clipboard
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  Clip - https://sk.sagepub.com/video/ama-tv-toms-online-identities-and-stakeholders
  
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Video Type: Case Study

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Chapter 1: Pleasing Consumers: Social Responsibility and Ubiquitous Access

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AMA-TV: Warby Parker, Online Identities, and Stakeholders

Video Type: Case Study

Transcript

Summary

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Chapter 1: Pleasing Consumers: Social Responsibility and Ubiquitous Access

Things Discussed

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