SAGE Video - AMA-TV: Tide, Data Visualization, and ROI

Name: AMA-TV: Tide, Data Visualization, and ROI
Uploaded: 2016-06-25
Duration: 7 min 4 s
Description: In this episode of AMA TV, quick thinking led to viral success when a marketing team took advantage of a public parody. Then the team takes a look at the world of infographics, where data can become art.

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Video Type: Case Study

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  Mauricio, R., Kovacs, E., & Bently, B. (Practitioners). (2012). AMA TV 8/13/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986237
  
  Mauricio, Randell, Eva Kovacs, and Bitsy Bently. "AMA-TV: Tide, Data Visualization, and ROI." In SAGE Video. : American Marketing Association, 2012. Video, 00:07:04. https://dx.doi.org/10.4135/9781473986237.
  
  Mauricio, R., Kovacs, E. and Bently, B., 2012. AMA-TV: Tide, Data Visualization, and ROI, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986237 & gt; [Accessed 7 Dec 2022].
  
  Mauricio, Randell, et al. AMA-TV: Tide, Data Visualization, and ROI. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986237. 7 Dec 2022.
  
  AMA-TV: Tide, Data Visualization, and ROI [Streaming video]. 2012. doi:10.4135/9781473986237. Accessed 12/07/2022
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Summary
Chapters
Video Info

Summary

In this episode of AMA TV, quick thinking led to viral success when a marketing team took advantage of a public parody. Then the team takes a look at the world of infographics, where data can become art.

Chapter 1: Graphs and Life Imitating Art
icon angle down
- Start time: 00:00:00
- End time: 00:07:04

Type of Content: Case Study
Title: AMA-TV: Tide, Data Visualization, and ROI
Publisher: American Marketing Association
- Publication year: 2012
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing Strategy, Social Media, Social Marketing
Duration: 00:07:04
DOI: https://dx.doi.org/10.4135/9781473986237
Keywords: audiences, branding, conferences, credibility, detergents, graphs (data visualization), higher education, job hunting, job searching and preparation, linkedin, marketing, networking, newspapers, parody of news, return on investment, Satire of news, Social marketing, Social media, Social networking, Streaming media, videos, viral marketing, visualization
Things Discussed
Organizations Discussed:
The Onion, 1988-
LinkedIn Corporation, 2002-
Persons Discussed:
Brett Michaels
Sarah Pasquinucci
Kyle Ryan
Shannon Aronson

People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs
Practitioner: Bitsy Bently

Online ISBN:9781473986237

Copyright: American Marketing Association, 2012

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., Kovacs, E., & Bently, B. (Practitioners). (2012). AMA TV 8/13/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986237
  
  Mauricio, Randell, Eva Kovacs, and Bitsy Bently. "AMA-TV: Tide, Data Visualization, and ROI." In SAGE Video. : American Marketing Association, 2012. Video, 00:07:04. https://dx.doi.org/10.4135/9781473986237.
  
  Mauricio, R., Kovacs, E. and Bently, B., 2012. AMA-TV: Tide, Data Visualization, and ROI, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986237 & gt; [Accessed 7 Dec 2022].
  
  Mauricio, Randell, et al. AMA-TV: Tide, Data Visualization, and ROI. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986237. 7 Dec 2022.
  
  AMA-TV: Tide, Data Visualization, and ROI [Streaming video]. 2012. doi:10.4135/9781473986237. Accessed 12/07/2022
  copy to clipboard
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  Export to your reference manager Endnote
  
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  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
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  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/ama-tv-tide-data-visualization-and-roi
  
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Video Type: Case Study

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Summary

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Video Info

Chapter 1: Graphs and Life Imitating Art

Things Discussed

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AMA-TV: Tide, Data Visualization, and ROI

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Graphs and Life Imitating Art

Things Discussed

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