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AMA-TV: Tide, Data Visualization, and ROI

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  Mauricio, R., Kovacs, E., & Bently, B. (Practitioners). (2012). AMA TV 8/13/2012 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986237
  
  Mauricio, Randell, Eva Kovacs, and Bitsy Bently. "AMA-TV: Tide, Data Visualization, and ROI." In SAGE Video. Chicago: American Marketing Association, 2012. Video, 00:07:04. https://www.doi.org/10.4135/9781473986237.
  
  Mauricio, R., Kovacs, E. and Bently, B., 2012. AMA-TV: Tide, Data Visualization, and ROI, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986237> [Accessed 15 Jan 2021].
  
  Mauricio, Randell, et al. AMA-TV: Tide, Data Visualization, and ROI. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986237. 15 Jan 2021.
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Summary

Summary

In this episode of AMA TV, quick thinking led to viral success when a marketing team took advantage of a public parody. Then the team takes a look at the world of infographics, where data can become art.