SAGE Video - AMA-TV: The Onion, Webinar Platforms, and Privacy

Name: AMA-TV: The Onion, Webinar Platforms, and Privacy
Uploaded: 2016-06-25
Duration: 6 min 49 s
Description: AMA TV explores the power of humor and satire in effective marketing. An unlikely partnership between Microsoft and faux news outlet The Onion takes product promotion in a distinctive direction. Bonus resume tips help marketers who may need to cover gaps in their career.

Transcript

Video Type: Case Study

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  Mauricio, R., & Kovacs, E. (Practitioners). (2013). Ama tv 1/21/2013 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986138
  
  Mauricio, Randall, and Eva Kovacs. "AMA-TV: The Onion, Webinar Platforms, and Privacy." In SAGE Video. : American Marketing Association, 2013. Video, 00:06:49. https://dx.doi.org/10.4135/9781473986138.
  
  Mauricio, R. and Kovacs, E., 2013. AMA-TV: The Onion, Webinar Platforms, and Privacy, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986138 & gt; [Accessed 10 Aug 2022].
  
  Mauricio, Randall and Eva Kovacs. AMA-TV: The Onion, Webinar Platforms, and Privacy. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986138. 10 Aug 2022.
  
  AMA-TV: The Onion, Webinar Platforms, and Privacy [Streaming video]. 2013. doi:10.4135/9781473986138. Accessed 08/10/2022
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Summary

Summary

AMA TV explores the power of humor and satire in effective marketing. An unlikely partnership between Microsoft and faux news outlet The Onion takes product promotion in a distinctive direction. Bonus resume tips help marketers who may need to cover gaps in their career.