SAGE Video - AMA-TV: The Onion, Webinar Platforms, and Privacy

Name: AMA-TV: The Onion, Webinar Platforms, and Privacy
Uploaded: 2016-06-25
Duration: 6 min 49 s
Description: AMA TV explores the power of humor and satire in effective marketing. An unlikely partnership between Microsoft and faux news outlet The Onion takes product promotion in a distinctive direction. Bonus resume tips help marketers who may need to cover gaps in their career.

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Video Type: Case Study

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  Mauricio, R., & Kovacs, E. (Practitioners). (2013). Ama tv 1/21/2013 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986138
  
  Mauricio, Randall, and Eva Kovacs. "AMA-TV: The Onion, Webinar Platforms, and Privacy." In SAGE Video. : American Marketing Association, 2013. Video, 00:06:49. https://dx.doi.org/10.4135/9781473986138.
  
  Mauricio, R. and Kovacs, E., 2013. AMA-TV: The Onion, Webinar Platforms, and Privacy, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986138 & gt; [Accessed 29 Jan 2023].
  
  Mauricio, Randall and Eva Kovacs. AMA-TV: The Onion, Webinar Platforms, and Privacy. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986138. 29 Jan 2023.
  
  AMA-TV: The Onion, Webinar Platforms, and Privacy [Streaming video]. 2013. doi:10.4135/9781473986138. Accessed 01/29/2023
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Summary
Chapters
Video Info

Summary

AMA TV explores the power of humor and satire in effective marketing. An unlikely partnership between Microsoft and faux news outlet The Onion takes product promotion in a distinctive direction. Bonus resume tips help marketers who may need to cover gaps in their career.

Chapter 1: Integrated Systems
icon angle down
- Start time: 00:00:01
- End time: 00:06:49

Type of Content: Case Study
Title: AMA-TV: The Onion, Webinar Platforms, and Privacy
Publisher: American Marketing Association
- Publication year: 2013
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Electronic Marketing, Marketing Strategy, Social Entrepreneurship & Innovation
Duration: 00:06:49
DOI: https://dx.doi.org/10.4135/9781473986138
Keywords: advertising, brand personality, cell phones, conferences, crm systems, data collection, demographic data, employment, Facebook, humor, job hunting, marketing (business), marketing research, Microsoft, personal data, personal information, privacy, resumes (curriculum vitae), return on investment, Satire of news, Software, Survey research, training, Twitter, unemployment, viral advertising and marketing, web browsers, workshops, YouTube
Things Discussed
Organizations Discussed:
The Onion, 1988-
Microsoft, 1975-

People
Practitioner: Randall Mauricio
Practitioner: Eva Kovacs

Online ISBN:9781473986138

Copyright: American Marketing Association, 2013

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., & Kovacs, E. (Practitioners). (2013). Ama tv 1/21/2013 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986138
  
  Mauricio, Randall, and Eva Kovacs. "AMA-TV: The Onion, Webinar Platforms, and Privacy." In SAGE Video. : American Marketing Association, 2013. Video, 00:06:49. https://dx.doi.org/10.4135/9781473986138.
  
  Mauricio, R. and Kovacs, E., 2013. AMA-TV: The Onion, Webinar Platforms, and Privacy, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986138 & gt; [Accessed 29 Jan 2023].
  
  Mauricio, Randall and Eva Kovacs. AMA-TV: The Onion, Webinar Platforms, and Privacy. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986138. 29 Jan 2023.
  
  AMA-TV: The Onion, Webinar Platforms, and Privacy [Streaming video]. 2013. doi:10.4135/9781473986138. Accessed 01/29/2023
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Video Type: Case Study

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Summary

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Chapter 1: Integrated Systems

Things Discussed

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AMA-TV: The Onion, Webinar Platforms, and Privacy

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Integrated Systems

Things Discussed

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