This episode of AMA TV tries to prepare marketers for their next event. It includes tips and suggestions for the next meeting, the next social media campaign, and even the next job interview.
AMA-TV: The Customer Journey, Event Experiences, and Engagement
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Mauricio, R., Kovacs, E., & Gordon, P. (Practitioners). (2013). AMA TV 10/7/2013 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986503
Mauricio, Randell, Eva Kovacs, and Paul Gordon. "AMA-TV: The Customer Journey, Event Experiences, and Engagement." In SAGE Video. : American Marketing Association, 2013. Video, 00:06:31. https://www.doi.org/10.4135/9781473986503.
Mauricio, R., Kovacs, E. and Gordon, P., 2013. AMA-TV: The Customer Journey, Event Experiences, and Engagement, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986503> [Accessed 21 Sep 2021].
Mauricio, Randell, et al. AMA-TV: The Customer Journey, Event Experiences, and Engagement. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986503. 21 Sep 2021.copy to clipboardorEndnote
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