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AMA-TV: Sustainability, Gamification, and Press Releases

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  Mauricio, R., Kovacs, E. & Lorch, J. (Practitioner). (2012). AMA TV 3/26/2012 [Streaming video]. Retrieved from SAGE Video.
  
  Mauricio, Randell, Eva Kovacs and Jackie Lorch. "AMA-TV: Sustainability, Gamification, and Press Releases." SAGE Video video, 00:06:08. 2012. https://sk.sagepub.com/video/ama-tv-sustainability-gamification-and-press-releases.
  
  AMA-TV: Sustainability, Gamification, and Press Releases 2012, online video, American Marketing Association, Chicago, viewed 13 August 2020, <https://sk.sagepub.com/video/ama-tv-sustainability-gamification-and-press-releases>.
  
  Mauricio, Randell, et al. "AMA-TV: Sustainability, Gamification, and Press Releases." Online video clip. SAGE Video. American Marketing Association, 25 Jun. 2016. Web. 13 Aug. 2020.
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Summary

Summary

Why would a company tell consumers not to buy their product? And when should research data become a game? This episode of AMA TV investigates when counter-intuitive strategies can pay off with big benefits.