Why would a company tell consumers not to buy their product? And when should research data become a game? This episode of AMA TV investigates when counter-intuitive strategies can pay off with big benefits.
AMA-TV: Sustainability, Gamification, and Press Releases
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Mauricio, R., Kovacs, E., & Lorch, J. (Practitioners). (2012). AMA TV 3/26/2012 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986343
Mauricio, Randell, Eva Kovacs, and Jackie Lorch. "AMA-TV: Sustainability, Gamification, and Press Releases." In SAGE Video. : American Marketing Association, 2012. Video, 00:06:08. https://www.doi.org/10.4135/9781473986343.
Mauricio, R., Kovacs, E. and Lorch, J., 2012. AMA-TV: Sustainability, Gamification, and Press Releases, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986343> [Accessed 20 Oct 2021].
Mauricio, Randell, et al. AMA-TV: Sustainability, Gamification, and Press Releases. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986343. 20 Oct 2021.copy to clipboardorEndnote
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