Transcript

AMA-TV: Sustainability, Gamification, and Press Releases

Name: AMA-TV: Sustainability, Gamification, and Press Releases
Uploaded: 2016-06-25
Duration: 6 min 8 s
Description: Why would a company tell consumers not to buy their product? And when should research data become a game? This episode of AMA TV investigates when counter-intuitive strategies can pay off with big benefits.

Video Type: Video Case

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  Mauricio, R., Kovacs, E., & Lorch, J. (Practitioners). (2012). AMA TV 3/26/2012 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986343
  
  Mauricio, Randell, Eva Kovacs, and Jackie Lorch. "AMA-TV: Sustainability, Gamification, and Press Releases." In SAGE Video. : American Marketing Association, 2012. Video, 00:06:08. https://www.doi.org/10.4135/9781473986343.
  
  Mauricio, R., Kovacs, E. and Lorch, J., 2012. AMA-TV: Sustainability, Gamification, and Press Releases, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986343> [Accessed 20 Oct 2021].
  
  Mauricio, Randell, et al. AMA-TV: Sustainability, Gamification, and Press Releases. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986343. 20 Oct 2021.
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Summary

Summary

Why would a company tell consumers not to buy their product? And when should research data become a game? This episode of AMA TV investigates when counter-intuitive strategies can pay off with big benefits.