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Why would a company tell consumers not to buy their product? And when should research data become a game? This episode of AMA TV investigates when counter-intuitive strategies can pay off with big benefits.
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Mauricio, R., Kovacs, E., & Lorch, J. (Practitioners). (2012). AMA TV 3/26/2012 [Video]. Sage Knowledge. https://
Why would a company tell consumers not to buy their product? And when should research data become a game? This episode of AMA TV investigates when counter-intuitive strategies can pay off with big benefits.
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