SAGE Video - AMA-TV: Sustainability, Gamification, and Press Releases

Name: AMA-TV: Sustainability, Gamification, and Press Releases
Uploaded: 2016-06-25
Duration: 6 min 8 s
Description: Why would a company tell consumers not to buy their product? And when should research data become a game? This episode of AMA TV investigates when counter-intuitive strategies can pay off with big benefits.

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Video Type: Case Study

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  Mauricio, R., Kovacs, E., & Lorch, J. (Practitioners). (2012). AMA TV 3/26/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986343
  
  Mauricio, Randell, Eva Kovacs, and Jackie Lorch. "AMA-TV: Sustainability, Gamification, and Press Releases." In SAGE Video. : American Marketing Association, 2012. Video, 00:06:08. https://dx.doi.org/10.4135/9781473986343.
  
  Mauricio, R., Kovacs, E. and Lorch, J., 2012. AMA-TV: Sustainability, Gamification, and Press Releases, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986343 & gt; [Accessed 1 Feb 2023].
  
  Mauricio, Randell, et al. AMA-TV: Sustainability, Gamification, and Press Releases. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986343. 1 Feb 2023.
  
  AMA-TV: Sustainability, Gamification, and Press Releases [Streaming video]. 2012. doi:10.4135/9781473986343. Accessed 02/01/2023
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Summary
Chapters
Video Info

Summary

Why would a company tell consumers not to buy their product? And when should research data become a game? This episode of AMA TV investigates when counter-intuitive strategies can pay off with big benefits.

Chapter 1: Counter-Marketing & Game Play
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- Start time: 00:00:00
- End time: 00:06:08

Type of Content: Case Study
Title: AMA-TV: Sustainability, Gamification, and Press Releases
Publisher: American Marketing Association
- Publication year: 2012
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Sustainability, Research Methods for Business & Management (general), Public Relations
Duration: 00:06:08
DOI: https://dx.doi.org/10.4135/9781473986343
Keywords: advertising, carbon footprint, conferences, consumerism, gaming, green marketing, marginalisation, marginality, marginalization, market research, marketing, multimedia, multimedia materials, networking, press releases, public policy, public speaking, Social justice, Speaking skills, Speeches (public speaking), Surveys, Sustainability, video games, videos
Things Discussed
Persons Discussed:
Rob BonDurant
Darryl Rosen
Rachel Meranus
Minette Drumwright
Geraldine Henderson
Jerome Williams

People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs
Practitioner: Jackie Lorch

Online ISBN:9781473986343

Copyright: American Marketing Association, 2012

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., Kovacs, E., & Lorch, J. (Practitioners). (2012). AMA TV 3/26/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986343
  
  Mauricio, Randell, Eva Kovacs, and Jackie Lorch. "AMA-TV: Sustainability, Gamification, and Press Releases." In SAGE Video. : American Marketing Association, 2012. Video, 00:06:08. https://dx.doi.org/10.4135/9781473986343.
  
  Mauricio, R., Kovacs, E. and Lorch, J., 2012. AMA-TV: Sustainability, Gamification, and Press Releases, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986343 & gt; [Accessed 1 Feb 2023].
  
  Mauricio, Randell, et al. AMA-TV: Sustainability, Gamification, and Press Releases. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986343. 1 Feb 2023.
  
  AMA-TV: Sustainability, Gamification, and Press Releases [Streaming video]. 2012. doi:10.4135/9781473986343. Accessed 02/01/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
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  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
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- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/ama-tv-sustainability-gamification-and-press-releases
  
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Video Type: Case Study

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Chapter 1: Counter-Marketing & Game Play

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AMA-TV: Sustainability, Gamification, and Press Releases

Video Type: Case Study

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Chapter 1: Counter-Marketing & Game Play

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