SAGE Video - AMA-TV: Starbucks, Marketing Campaigns, and Way5 Innovation

Name: AMA-TV: Starbucks, Marketing Campaigns, and Way5 Innovation
Uploaded: 2016-06-25
Duration: 6 min 20 s
Description: In this episode AMA TV finds a new way to foster job creation via Starbucks. Then it takes an unusual approach to bolstering a resume, using Pinterest.

Transcript

Video Type: Case Study

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  Mauricio, R., Kovacs, E., & Blessing, R. (Practitioners). (2011). AMA TV 11/7/2011 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986060
  
  Mauricio, Randell, Eva Kovacs, and Ralph Blessing. "AMA-TV: Starbucks, Marketing Campaigns, and Way5 Innovation." In SAGE Video. : American Marketing Association, 2011. Video, 00:06:20. https://dx.doi.org/10.4135/9781473986060.
  
  Mauricio, R., Kovacs, E. and Blessing, R., 2011. AMA-TV: Starbucks, Marketing Campaigns, and Way5 Innovation, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986060 & gt; [Accessed 10 Aug 2022].
  
  Mauricio, Randell, et al. AMA-TV: Starbucks, Marketing Campaigns, and Way5 Innovation. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986060. 10 Aug 2022.
  
  AMA-TV: Starbucks, Marketing Campaigns, and Way5 Innovation [Streaming video]. 2011. doi:10.4135/9781473986060. Accessed 08/10/2022
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Summary

Summary

In this episode AMA TV finds a new way to foster job creation via Starbucks. Then it takes an unusual approach to bolstering a resume, using Pinterest.