SAGE Video - AMA-TV: Starbucks, Marketing Campaigns, and Way5 Innovation

Name: AMA-TV: Starbucks, Marketing Campaigns, and Way5 Innovation
Uploaded: 2016-06-25
Duration: 6 min 20 s
Description: In this episode AMA TV finds a new way to foster job creation via Starbucks. Then it takes an unusual approach to bolstering a resume, using Pinterest.

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Video Type: Case Study

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  Mauricio, R., Kovacs, E., & Blessing, R. (Practitioners). (2011). AMA TV 11/7/2011 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986060
  
  Mauricio, Randell, Eva Kovacs, and Ralph Blessing. "AMA-TV: Starbucks, Marketing Campaigns, and Way5 Innovation." In SAGE Video. : American Marketing Association, 2011. Video, 00:06:20. https://dx.doi.org/10.4135/9781473986060.
  
  Mauricio, R., Kovacs, E. and Blessing, R., 2011. AMA-TV: Starbucks, Marketing Campaigns, and Way5 Innovation, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986060 & gt; [Accessed 3 Feb 2023].
  
  Mauricio, Randell, et al. AMA-TV: Starbucks, Marketing Campaigns, and Way5 Innovation. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986060. 3 Feb 2023.
  
  AMA-TV: Starbucks, Marketing Campaigns, and Way5 Innovation [Streaming video]. 2011. doi:10.4135/9781473986060. Accessed 02/03/2023
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Summary
Chapters
Video Info

Summary

In this episode AMA TV finds a new way to foster job creation via Starbucks. Then it takes an unusual approach to bolstering a resume, using Pinterest.

Chapter 1: Innovative Job Creation and Job Hunting Preparation
icon angle down
- Start time: 00:00:00
- End time: 00:06:20

Type of Content: Case Study
Title: AMA-TV: Starbucks, Marketing Campaigns, and Way5 Innovation
Publisher: American Marketing Association
- Publication year: 2011
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Social Marketing, Social Media
Duration: 00:06:20
DOI: https://dx.doi.org/10.4135/9781473986060
Keywords: awards and prizes, community building, community development, conferences, disruptive innovation, grants (funding), job creation, job hunting, job search, marketing campaigns, resumes (curriculum vitae), Social media, Social responsibility, target markets, target population
Things Discussed
Persons Discussed:
Karen Stone
Jennifer Schultz
Dana Van Den Heuvel
Howard Schultz
Scott Osman

People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs
Practitioner: Ralph Blessing

Online ISBN:9781473986060

Copyright: American Marketing Association, 2011

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., Kovacs, E., & Blessing, R. (Practitioners). (2011). AMA TV 11/7/2011 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986060
  
  Mauricio, Randell, Eva Kovacs, and Ralph Blessing. "AMA-TV: Starbucks, Marketing Campaigns, and Way5 Innovation." In SAGE Video. : American Marketing Association, 2011. Video, 00:06:20. https://dx.doi.org/10.4135/9781473986060.
  
  Mauricio, R., Kovacs, E. and Blessing, R., 2011. AMA-TV: Starbucks, Marketing Campaigns, and Way5 Innovation, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986060 & gt; [Accessed 3 Feb 2023].
  
  Mauricio, Randell, et al. AMA-TV: Starbucks, Marketing Campaigns, and Way5 Innovation. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986060. 3 Feb 2023.
  
  AMA-TV: Starbucks, Marketing Campaigns, and Way5 Innovation [Streaming video]. 2011. doi:10.4135/9781473986060. Accessed 02/03/2023
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  Clip - https://sk.sagepub.com/video/ama-tv-starbucks-marketing-campaigns-and-way5-innovation
  
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Video Type: Case Study

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Chapter 1: Innovative Job Creation and Job Hunting Preparation

Things Discussed

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AMA-TV: Starbucks, Marketing Campaigns, and Way5 Innovation

Video Type: Case Study

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Summary

Chapters

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Chapter 1: Innovative Job Creation and Job Hunting Preparation

Things Discussed

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