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AMA-TV: Social Media, Customer Intimacy and Video Marketing

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  Mauricio, R., Kovacs, E., & Pearson, B. (Practitioners). (2012). AMA TV 9/24/2012 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986213
  
  Mauricio, Randell, Eva Kovacs, and Bryan Pearson. "AMA-TV: Social Media, Customer Intimacy and Video Marketing." In SAGE Video. Chicago: American Marketing Association, 2012. Video, 00:06:33. https://www.doi.org/10.4135/9781473986213.
  
  Mauricio, R., Kovacs, E. and Pearson, B., 2012. AMA-TV: Social Media, Customer Intimacy and Video Marketing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986213> [Accessed 25 Jan 2021].
  
  Mauricio, Randell, et al. AMA-TV: Social Media, Customer Intimacy and Video Marketing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986213. 25 Jan 2021.
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Summary

Summary

AMA TV analyzes the power of images and video in online marketing, and whether they are a passing fad or permanent fixture. Then guest presenter Bryan Pearson discusses the importance of customer relationships.