SAGE Video - AMA-TV: Social Media, Customer Intimacy and Video Marketing

Name: AMA-TV: Social Media, Customer Intimacy and Video Marketing
Uploaded: 2016-06-25
Duration: 6 min 32 s
Description: AMA TV analyzes the power of images and video in online marketing, and whether they are a passing fad or permanent fixture. Then guest presenter Bryan Pearson discusses the importance of customer relationships.

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Video Type: Case Study

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  Mauricio, R., Kovacs, E., & Pearson, B. (Practitioners). (2012). AMA TV 9/24/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986213
  
  Mauricio, Randell, Eva Kovacs, and Bryan Pearson. "AMA-TV: Social Media, Customer Intimacy and Video Marketing." In SAGE Video. : American Marketing Association, 2012. Video, 00:06:32. https://dx.doi.org/10.4135/9781473986213.
  
  Mauricio, R., Kovacs, E. and Pearson, B., 2012. AMA-TV: Social Media, Customer Intimacy and Video Marketing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986213 & gt; [Accessed 8 Feb 2023].
  
  Mauricio, Randell, et al. AMA-TV: Social Media, Customer Intimacy and Video Marketing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986213. 8 Feb 2023.
  
  AMA-TV: Social Media, Customer Intimacy and Video Marketing [Streaming video]. 2012. doi:10.4135/9781473986213. Accessed 02/08/2023
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Summary
Chapters
Video Info

Summary

AMA TV analyzes the power of images and video in online marketing, and whether they are a passing fad or permanent fixture. Then guest presenter Bryan Pearson discusses the importance of customer relationships.

Chapter 1: Images and Intimacy
icon angle down
- Start time: 00:00:00
- End time: 00:06:32

Type of Content: Case Study
Title: AMA-TV: Social Media, Customer Intimacy and Video Marketing
Publisher: American Marketing Association
- Publication year: 2012
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Social Marketing, Customer Relationship Management, Marketing Strategy
Duration: 00:06:32
DOI: https://dx.doi.org/10.4135/9781473986213
Keywords: advertising agencies, business growth, cell phones, communication research, conferences, customer care, efficiency, Facebook, goal setting, innovation, intimacy, job security, marketing research, middle class, Pew Research Center for the People & the Press, photography, Spin, Storytelling, Success, videos, viral marketing, YouTube, youtube and video exchange
Things Discussed
Organizations Discussed:
Instagram, 2010-
Pinterest, 2010-
Facebook, 2004-
Pew Research Center, 2004-
Apple Inc., 1976-
Wal-Mart Stores, Inc., 1962-
Persons Discussed:
Sam Zastrow
Tim Ware
Kath Klotz-Guest
Hugh Park Jedwill

People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs
Practitioner: Bryan Pearson

Online ISBN:9781473986213

Copyright: American Marketing Association, 2012

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., Kovacs, E., & Pearson, B. (Practitioners). (2012). AMA TV 9/24/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986213
  
  Mauricio, Randell, Eva Kovacs, and Bryan Pearson. "AMA-TV: Social Media, Customer Intimacy and Video Marketing." In SAGE Video. : American Marketing Association, 2012. Video, 00:06:32. https://dx.doi.org/10.4135/9781473986213.
  
  Mauricio, R., Kovacs, E. and Pearson, B., 2012. AMA-TV: Social Media, Customer Intimacy and Video Marketing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986213 & gt; [Accessed 8 Feb 2023].
  
  Mauricio, Randell, et al. AMA-TV: Social Media, Customer Intimacy and Video Marketing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986213. 8 Feb 2023.
  
  AMA-TV: Social Media, Customer Intimacy and Video Marketing [Streaming video]. 2012. doi:10.4135/9781473986213. Accessed 02/08/2023
  copy to clipboard
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  Export to your reference manager Endnote
  
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  Clip - https://sk.sagepub.com/video/ama-tv-social-media-customer-intimacy-and-video-marketing
  
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Video Type: Case Study

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Chapter 1: Images and Intimacy

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AMA-TV: Social Media, Customer Intimacy and Video Marketing

Video Type: Case Study

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Summary

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Chapter 1: Images and Intimacy

Things Discussed

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