SAGE Video - AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection

Name: AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection
Uploaded: 2016-06-25
Duration: 6 min 34 s
Description: This episode of AMA TV celebrates small business. Even big business gets involved as American Express launches its OPEN program and sponsors Small Business Saturday throughout North America.

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Video Type: Case Study

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  Mauricio, R., Kovacs, E., & Pearson, B. (Practitioners). (2012). AMA TV 5/7/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986312
  
  Mauricio, Randell, Eva Kovacs, and Brian Pearson. "AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection." In SAGE Video. : American Marketing Association, 2012. Video, 00:06:34. https://dx.doi.org/10.4135/9781473986312.
  
  Mauricio, R., Kovacs, E. and Pearson, B., 2012. AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986312 & gt; [Accessed 2 Feb 2023].
  
  Mauricio, Randell, et al. AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986312. 2 Feb 2023.
  
  AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection [Streaming video]. 2012. doi:10.4135/9781473986312. Accessed 02/02/2023
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Summary
Chapters
Video Info

Summary

This episode of AMA TV celebrates small business. Even big business gets involved as American Express launches its OPEN program and sponsors Small Business Saturday throughout North America.

Chapter 1: Small Business Promotion and Customer Loyalty
icon angle down
- Start time: 00:00:00
- End time: 00:06:34

Type of Content: Case Study
Title: AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection
Publisher: American Marketing Association
- Publication year: 2012
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Small Business Marketing, Small & Medium-Sized Enterprises, Marketing (general)
Duration: 00:06:34
DOI: https://dx.doi.org/10.4135/9781473986312
Keywords: brand loyalty, business-to-business, conferences, customers, data analysis, data collection, loyalty, resumes (curriculum vitae), small business, Social media, workshops
Things Discussed
Persons Discussed:
Julie Fajgenbaum
Debra Wheatman
David Head

People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs
Practitioner: Brian Pearson

Online ISBN:9781473986312

Copyright: American Marketing Association, 2012

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., Kovacs, E., & Pearson, B. (Practitioners). (2012). AMA TV 5/7/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986312
  
  Mauricio, Randell, Eva Kovacs, and Brian Pearson. "AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection." In SAGE Video. : American Marketing Association, 2012. Video, 00:06:34. https://dx.doi.org/10.4135/9781473986312.
  
  Mauricio, R., Kovacs, E. and Pearson, B., 2012. AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986312 & gt; [Accessed 2 Feb 2023].
  
  Mauricio, Randell, et al. AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986312. 2 Feb 2023.
  
  AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection [Streaming video]. 2012. doi:10.4135/9781473986312. Accessed 02/02/2023
  copy to clipboard
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  Clip - https://sk.sagepub.com/video/ama-tv-small-businesses-digital-resumes-customer-intimacy-and-data-collection
  
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Video Type: Case Study

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Chapter 1: Small Business Promotion and Customer Loyalty

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AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection

Video Type: Case Study

Transcript

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Chapters

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Chapter 1: Small Business Promotion and Customer Loyalty

Things Discussed

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