SAGE Video - AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection

Name: AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection
Uploaded: 2016-06-25
Duration: 6 min 34 s
Description: This episode of AMA TV celebrates small business. Even big business gets involved as American Express launches its OPEN program and sponsors Small Business Saturday throughout North America.

Transcript

Video Type: Case Study

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  Mauricio, R., Kovacs, E., & Pearson, B. (Practitioners). (2012). AMA TV 5/7/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986312
  
  Mauricio, Randell, Eva Kovacs, and Brian Pearson. "AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection." In SAGE Video. : American Marketing Association, 2012. Video, 00:06:34. https://dx.doi.org/10.4135/9781473986312.
  
  Mauricio, R., Kovacs, E. and Pearson, B., 2012. AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986312 & gt; [Accessed 10 Aug 2022].
  
  Mauricio, Randell, et al. AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986312. 10 Aug 2022.
  
  AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection [Streaming video]. 2012. doi:10.4135/9781473986312. Accessed 08/10/2022
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Summary

Summary

This episode of AMA TV celebrates small business. Even big business gets involved as American Express launches its OPEN program and sponsors Small Business Saturday throughout North America.