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AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection

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  Mauricio, R., Kovacs, E. & Pearson, B. (Practitioner). (2012). AMA TV 5/7/2012 [Streaming video]. Retrieved from SAGE Video.
  
  Mauricio, Randell, Eva Kovacs and Brian Pearson. "AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection." SAGE Video video, 00:06:34. 2012. https://sk.sagepub.com/video/ama-tv-small-businesses-digital-resumes-customer-intimacy-and-data-collection.
  
  AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection 2012, online video, American Marketing Association, Chicago, viewed 20 October 2020, <https://sk.sagepub.com/video/ama-tv-small-businesses-digital-resumes-customer-intimacy-and-data-collection>.
  
  Mauricio, Randell, et al. "AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection." Online video clip. SAGE Video. American Marketing Association, 25 Jun. 2016. Web. 20 Oct. 2020.
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Summary

Summary

This episode of AMA TV celebrates small business. Even big business gets involved as American Express launches its OPEN program and sponsors Small Business Saturday throughout North America.