Transcript

AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection

Name: AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection
Uploaded: 2016-06-25
Duration: 6 min 34 s
Description: This episode of AMA TV celebrates small business. Even big business gets involved as American Express launches its OPEN program and sponsors Small Business Saturday throughout North America.

Video Type: Case Study

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., Kovacs, E., & Pearson, B. (Practitioners). (2012). AMA TV 5/7/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986312
  
  Mauricio, Randell, Eva Kovacs, and Brian Pearson. "AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection." In SAGE Video. : American Marketing Association, 2012. Video, 00:06:34. https://dx.doi.org/10.4135/9781473986312.
  
  Mauricio, R., Kovacs, E. and Pearson, B., 2012. AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986312 & gt; [Accessed 29 Jan 2022].
  
  Mauricio, Randell, et al. AMA-TV: Small Businesses, Digital Resumes, Customer Intimacy, and Data Collection. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986312. 29 Jan 2022.
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Video
  Add this video to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/ama-tv-small-businesses-digital-resumes-customer-intimacy-and-data-collection
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/ama-tv-small-businesses-digital-resumes-customer-intimacy-and-data-collection
  
  Copy to clipboard
  
  Cancel

Summary

Summary

This episode of AMA TV celebrates small business. Even big business gets involved as American Express launches its OPEN program and sponsors Small Business Saturday throughout North America.