- Summary
AMA TV takes time to discuss brand management pricing strategies and the benefits of search engine optimization. Additionally, marketing pros offer tips on mastering an "elevator pitch."
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Mauricio, R., Kovacs, E., & Hayzlett, J. (Practitioners). (2012). AMA TV 3/12/2012 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986350
Mauricio, Randall, Eva Kovacs, and Jeffery Hayzlett. "AMA-TV: Pricing, Elevator Pitches and Handheld Devices." In SAGE Video. Chicago: American Marketing Association, 2012. Video, 00:05:54. https://www.doi.org/10.4135/9781473986350.
Mauricio, R., Kovacs, E. and Hayzlett, J., 2012. AMA-TV: Pricing, Elevator Pitches and Handheld Devices, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986350> [Accessed 15 Jan 2021].
Mauricio, Randall, et al. AMA-TV: Pricing, Elevator Pitches and Handheld Devices. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986350. 15 Jan 2021.
copy to clipboardAMA TV takes time to discuss brand management pricing strategies and the benefits of search engine optimization. Additionally, marketing pros offer tips on mastering an "elevator pitch."
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