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AMA-TV: Pricing, Elevator Pitches and Handheld Devices

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  Mauricio, R., Kovacs, E., & Hayzlett, J. (Practitioners). (2012). AMA TV 3/12/2012 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986350
  
  Mauricio, Randall, Eva Kovacs, and Jeffery Hayzlett. "AMA-TV: Pricing, Elevator Pitches and Handheld Devices." In SAGE Video. Chicago: American Marketing Association, 2012. Video, 00:05:54. https://www.doi.org/10.4135/9781473986350.
  
  Mauricio, R., Kovacs, E. and Hayzlett, J., 2012. AMA-TV: Pricing, Elevator Pitches and Handheld Devices, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986350> [Accessed 15 Jan 2021].
  
  Mauricio, Randall, et al. AMA-TV: Pricing, Elevator Pitches and Handheld Devices. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986350. 15 Jan 2021.
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Summary

Summary

AMA TV takes time to discuss brand management pricing strategies and the benefits of search engine optimization. Additionally, marketing pros offer tips on mastering an "elevator pitch."