SAGE Video - AMA-TV: Pricing, Elevator Pitches and Handheld Devices

Name: AMA-TV: Pricing, Elevator Pitches and Handheld Devices
Uploaded: 2016-06-25
Duration: 5 min 53 s
Description: AMA TV takes time to discuss brand management pricing strategies and the benefits of search engine optimization. Additionally, marketing pros offer tips on mastering an "elevator pitch."

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Video Type: Case Study

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  Mauricio, R., Kovacs, E., & Hayzlett, J. (Practitioners). (2012). AMA TV 3/12/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986350
  
  Mauricio, Randall, Eva Kovacs, and Jeffery Hayzlett. "AMA-TV: Pricing, Elevator Pitches and Handheld Devices." In SAGE Video. : American Marketing Association, 2012. Video, 00:05:53. https://dx.doi.org/10.4135/9781473986350.
  
  Mauricio, R., Kovacs, E. and Hayzlett, J., 2012. AMA-TV: Pricing, Elevator Pitches and Handheld Devices, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986350 & gt; [Accessed 1 Feb 2023].
  
  Mauricio, Randall, et al. AMA-TV: Pricing, Elevator Pitches and Handheld Devices. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986350. 1 Feb 2023.
  
  AMA-TV: Pricing, Elevator Pitches and Handheld Devices [Streaming video]. 2012. doi:10.4135/9781473986350. Accessed 02/01/2023
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Summary
Chapters
Video Info

Summary

AMA TV takes time to discuss brand management pricing strategies and the benefits of search engine optimization. Additionally, marketing pros offer tips on mastering an "elevator pitch."

Chapter 1: Pricing Strategy, SEOs, and the Art of the Elevator Pitch
icon angle down
- Start time: 00:00:00
- End time: 00:05:53

Type of Content: Case Study
Title: AMA-TV: Pricing, Elevator Pitches and Handheld Devices
Publisher: American Marketing Association
- Publication year: 2012
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Brand Management & Strategy, Pricing, Marketing Communications
Duration: 00:05:53
DOI: https://dx.doi.org/10.4135/9781473986350
Keywords: brand management, branding, cell phones, conferences, consultants, continuing education, employability, internet, job security, job security/insecurity, maintaining relationships, marketing, networking, optimization, price adjustments, price mechanisms, prices, pricing, professional development, recovery, rodeos, Scarcity, Scarcity principle, Search engines, tablets, training, workplace
Things Discussed
Persons Discussed:
Chris Wirthwein
Lyne Tumilson
Rand Fishkin

People
Practitioner: Randall Mauricio
Practitioner: Eva Kovacs
Practitioner: Jeffery Hayzlett

Online ISBN:9781473986350

Copyright: American Marketing Association, 2012

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., Kovacs, E., & Hayzlett, J. (Practitioners). (2012). AMA TV 3/12/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986350
  
  Mauricio, Randall, Eva Kovacs, and Jeffery Hayzlett. "AMA-TV: Pricing, Elevator Pitches and Handheld Devices." In SAGE Video. : American Marketing Association, 2012. Video, 00:05:53. https://dx.doi.org/10.4135/9781473986350.
  
  Mauricio, R., Kovacs, E. and Hayzlett, J., 2012. AMA-TV: Pricing, Elevator Pitches and Handheld Devices, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986350 & gt; [Accessed 1 Feb 2023].
  
  Mauricio, Randall, et al. AMA-TV: Pricing, Elevator Pitches and Handheld Devices. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986350. 1 Feb 2023.
  
  AMA-TV: Pricing, Elevator Pitches and Handheld Devices [Streaming video]. 2012. doi:10.4135/9781473986350. Accessed 02/01/2023
  copy to clipboard
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  Export to your reference manager Endnote
  
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  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/ama-tv-pricing-elevator-pitches-and-handheld-devices
  
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Video Type: Case Study

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Chapters

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Chapter 1: Pricing Strategy, SEOs, and the Art of the Elevator Pitch

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AMA-TV: Pricing, Elevator Pitches and Handheld Devices

Video Type: Case Study

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Chapters

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Chapter 1: Pricing Strategy, SEOs, and the Art of the Elevator Pitch

Things Discussed

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