SAGE Video - AMA-TV: Pet Insurance, Meeting Engagement, and Digital Marketing

Name: AMA-TV: Pet Insurance, Meeting Engagement, and Digital Marketing
Uploaded: 2016-06-25
Duration: 4 min 14 s
Description: In this episode, AMA TV looks into the expanding world of pet health insurance. It also explores how to motivate individual participation in company meetings.

Transcript

Video Type: Case Study

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  Weisman, S. (Speakers). (2014). Ama tv 8/4/2014 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986428
  
  Weisman, Skip. "AMA-TV: Pet Insurance, Meeting Engagement, and Digital Marketing." In SAGE Video. : American Marketing Association, 2014. Video, 00:04:14. https://dx.doi.org/10.4135/9781473986428.
  
  Weisman, S., 2014. AMA-TV: Pet Insurance, Meeting Engagement, and Digital Marketing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986428 & gt; [Accessed 8 Feb 2023].
  
  Weisman, Skip. AMA-TV: Pet Insurance, Meeting Engagement, and Digital Marketing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986428. 8 Feb 2023.
  
  AMA-TV: Pet Insurance, Meeting Engagement, and Digital Marketing [Streaming video]. 2014. doi:10.4135/9781473986428. Accessed 02/08/2023
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Summary
Chapters
Video Info

Summary

In this episode, AMA TV looks into the expanding world of pet health insurance. It also explores how to motivate individual participation in company meetings.

Chapter 1: Pet Health Insurance
icon angle down
- Start time: 00:00:01
- End time: 00:04:14

Type of Content: Case Study
Title: AMA-TV: Pet Insurance, Meeting Engagement, and Digital Marketing
Publisher: American Marketing Association
- Publication year: 2014
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Organizational Behavior, Organizational Performance Management
Duration: 00:04:14
DOI: https://dx.doi.org/10.4135/9781473986428
Keywords: commitment, group communication, group discussion, health care costs, health care insurance, insurance, marketing, meetings (communication), meetings at work, pets, professional development, professional training, regulations, Social media
Things Discussed
Organizations Discussed:
American Pet Products Association (APPA), 1958-

People
Interviewee: Ken Strong
Speaker: Skip Weisman
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs

Online ISBN:9781473986428

Copyright: American Marketing Association, 2014

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Tools
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- Download PDFopens in new window
- Cite
  
  Cite icon close
  
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  Weisman, S. (Speakers). (2014). Ama tv 8/4/2014 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986428
  
  Weisman, Skip. "AMA-TV: Pet Insurance, Meeting Engagement, and Digital Marketing." In SAGE Video. : American Marketing Association, 2014. Video, 00:04:14. https://dx.doi.org/10.4135/9781473986428.
  
  Weisman, S., 2014. AMA-TV: Pet Insurance, Meeting Engagement, and Digital Marketing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986428 & gt; [Accessed 8 Feb 2023].
  
  Weisman, Skip. AMA-TV: Pet Insurance, Meeting Engagement, and Digital Marketing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986428. 8 Feb 2023.
  
  AMA-TV: Pet Insurance, Meeting Engagement, and Digital Marketing [Streaming video]. 2014. doi:10.4135/9781473986428. Accessed 02/08/2023
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  Clip - https://sk.sagepub.com/video/ama-tv-pet-insurance-meeting-engagement-and-digital-marketing
  
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Video Type: Case Study

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Chapter 1: Pet Health Insurance

Things Discussed

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AMA-TV: Pet Insurance, Meeting Engagement, and Digital Marketing

Video Type: Case Study

Transcript

Summary

Chapters

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Chapter 1: Pet Health Insurance

Things Discussed

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