Transcript

AMA-TV: Content Pillars

Name: AMA-TV: Content Pillars
Uploaded: 2016-06-25
Duration: 5 min 1 s
Description: This chapter of AMA TV focuses solely on content marketing. Should marketers create one master "content bible" as a point of reference? When are the right times to use content marketing?

Video Type: Video Case

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  (2015). Ama tv 3/2/2015 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986688
  
  "AMA-TV: Content Pillars." In SAGE Video. : American Marketing Association, 2015. Video, 00:05:01. https://www.doi.org/10.4135/9781473986688.
  
  , 2015. AMA-TV: Content Pillars, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986688> [Accessed 23 Oct 2021].
  
  AMA-TV: Content Pillars. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986688. 23 Oct 2021.
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  Clip - https://sk.sagepub.com/video/ama-tv-pepsico-marketing-opportunities-and-creativity
  
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Summary

Summary

This chapter of AMA TV focuses solely on content marketing. Should marketers create one master "content bible" as a point of reference? When are the right times to use content marketing?