Sage Video - AMA-TV: Content Pillars

Name: AMA-TV: Content Pillars
Uploaded: 2016-06-25
Duration: 5 min 1 s
Description: This chapter of AMA TV focuses solely on content marketing. Should marketers create one master "content bible" as a point of reference? When are the right times to use content marketing?

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Video Type: Case Study

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  (2015). Ama tv 3/2/2015 [Video]. Sage Knowledge. https://doi.org/10.4135/9781473986688
  
  "AMA-TV: Content Pillars." In Sage Video. : American Marketing Association, 2015. Video, 00:05:01. https://doi.org/10.4135/9781473986688.
  
  , 2015. AMA-TV: Content Pillars, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473986688 & gt; [Accessed 30 Sep 2023].
  
  AMA-TV: Content Pillars. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473986688. 30 Sep 2023.
  
  AMA-TV: Content Pillars [Streaming video]. 2015. doi:10.4135/9781473986688. Accessed 09/30/2023
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Summary
Chapters
Video Info

Summary

This chapter of AMA TV focuses solely on content marketing. Should marketers create one master "content bible" as a point of reference? When are the right times to use content marketing?

Chapter 1: Content Marketing
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- Start time: 00:00:01
- End time: 00:05:01

Type of Content: Case Study
Title: AMA-TV: Content Pillars
Publisher: American Marketing Association
- Publication year: 2015
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing Strategy, Marketing Management, Social Marketing
Duration: 00:05:01
DOI: https://doi.org/10.4135/9781473986688
Keywords:
automation, blogs, campaign advertising, campaigns, cost savings, customer loyalty, customer satisfaction with services, ebooks, Facebook, marketing, Sales, Sales promotion, Twitter
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Online ISBN: 9781473986688

Copyright: American Marketing Association, 2015

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  (2015). Ama tv 3/2/2015 [Video]. Sage Knowledge. https://doi.org/10.4135/9781473986688
  
  "AMA-TV: Content Pillars." In Sage Video. : American Marketing Association, 2015. Video, 00:05:01. https://doi.org/10.4135/9781473986688.
  
  , 2015. AMA-TV: Content Pillars, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473986688 & gt; [Accessed 30 Sep 2023].
  
  AMA-TV: Content Pillars. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473986688. 30 Sep 2023.
  
  AMA-TV: Content Pillars [Streaming video]. 2015. doi:10.4135/9781473986688. Accessed 09/30/2023
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Chapter 1: Content Marketing

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AMA-TV: Content Pillars

Video Type: Case Study

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Chapters

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Chapter 1: Content Marketing

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