SAGE Video - AMA-TV: Panel Interviews, Marketing Theory, and Goodwill Efforts

Name: AMA-TV: Panel Interviews, Marketing Theory, and Goodwill Efforts
Uploaded: 2016-06-25
Duration: 7 min 5 s
Description: In this episode, AMA TV examines two social aspects of marketing. First is a demonstration of how social media marketing isn't really free, followed by research that explains the actual consumer response to social responsibility campaigns.

Transcript

Video Type: Case Study

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  Mauricio, R. (Practitioner). (2012). AMA TV 5/21/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986305
  
  Mauricio, Randell. "AMA-TV: Panel Interviews, Marketing Theory, and Goodwill Efforts." In SAGE Video. : American Marketing Association, 2012. Video, 00:07:05. https://dx.doi.org/10.4135/9781473986305.
  
  Mauricio, R., 2012. AMA-TV: Panel Interviews, Marketing Theory, and Goodwill Efforts, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986305 & gt; [Accessed 1 Feb 2023].
  
  Mauricio, Randell. AMA-TV: Panel Interviews, Marketing Theory, and Goodwill Efforts. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986305. 1 Feb 2023.
  
  AMA-TV: Panel Interviews, Marketing Theory, and Goodwill Efforts [Streaming video]. 2012. doi:10.4135/9781473986305. Accessed 02/01/2023
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Summary
Chapters
Video Info

Summary

In this episode, AMA TV examines two social aspects of marketing. First is a demonstration of how social media marketing isn't really free, followed by research that explains the actual consumer response to social responsibility campaigns.

Chapter 1: The Hidden Costs of Social Media Marketing
icon angle down
- Start time: 00:00:00
- End time: 00:07:05

Type of Content: Case Study
Title: AMA-TV: Panel Interviews, Marketing Theory, and Goodwill Efforts
Publisher: American Marketing Association
- Publication year: 2012
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing (general), Social Marketing, Social Media
Duration: 00:07:05
DOI: https://dx.doi.org/10.4135/9781473986305
Keywords: consultancy, consumers, Facebook, goodwill, interviews, interviews as topic, job hunting, logic, market research, marketing, marketing and customer value, members (population group), professionalism, quantitative methods, research, Social media, Social responsibility, Social responsibility theory, Strategic marketing, theories, Twitter
Things Discussed
Organizations Discussed:
Facebook, 2004-
Twitter, 2006-
Persons Discussed:
Stacie Garlieb
Robert F Lush
Stephen L Vargo
Sean Blair
Alexander Chernev

People
Practitioner: Randell Mauricio

Online ISBN:9781473986305

Copyright: American Marketing Association, 2012

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R. (Practitioner). (2012). AMA TV 5/21/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986305
  
  Mauricio, Randell. "AMA-TV: Panel Interviews, Marketing Theory, and Goodwill Efforts." In SAGE Video. : American Marketing Association, 2012. Video, 00:07:05. https://dx.doi.org/10.4135/9781473986305.
  
  Mauricio, R., 2012. AMA-TV: Panel Interviews, Marketing Theory, and Goodwill Efforts, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986305 & gt; [Accessed 1 Feb 2023].
  
  Mauricio, Randell. AMA-TV: Panel Interviews, Marketing Theory, and Goodwill Efforts. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986305. 1 Feb 2023.
  
  AMA-TV: Panel Interviews, Marketing Theory, and Goodwill Efforts [Streaming video]. 2012. doi:10.4135/9781473986305. Accessed 02/01/2023
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  Clip - https://sk.sagepub.com/video/ama-tv-panel-interviews-marketing-theory-and-goodwill-efforts
  
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Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: The Hidden Costs of Social Media Marketing

Things Discussed

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AMA-TV: Panel Interviews, Marketing Theory, and Goodwill Efforts

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: The Hidden Costs of Social Media Marketing

Things Discussed

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