SAGE Video - AMA-TV: Panel Interviews, Marketing Theory, and Goodwill Efforts

Name: AMA-TV: Panel Interviews, Marketing Theory, and Goodwill Efforts
Uploaded: 2016-06-25
Duration: 7 min 5 s
Description: In this episode, AMA TV examines two social aspects of marketing. First is a demonstration of how social media marketing isn't really free, followed by research that explains the actual consumer response to social responsibility campaigns.

Transcript

Video Type: Case Study

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  Mauricio, R. (Practitioner). (2012). AMA TV 5/21/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986305
  
  Mauricio, Randell. "AMA-TV: Panel Interviews, Marketing Theory, and Goodwill Efforts." In SAGE Video. : American Marketing Association, 2012. Video, 00:07:05. https://dx.doi.org/10.4135/9781473986305.
  
  Mauricio, R., 2012. AMA-TV: Panel Interviews, Marketing Theory, and Goodwill Efforts, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986305 & gt; [Accessed 13 Aug 2022].
  
  Mauricio, Randell. AMA-TV: Panel Interviews, Marketing Theory, and Goodwill Efforts. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986305. 13 Aug 2022.
  
  AMA-TV: Panel Interviews, Marketing Theory, and Goodwill Efforts [Streaming video]. 2012. doi:10.4135/9781473986305. Accessed 08/13/2022
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Summary

Summary

In this episode, AMA TV examines two social aspects of marketing. First is a demonstration of how social media marketing isn't really free, followed by research that explains the actual consumer response to social responsibility campaigns.