Summary
In this episode, AMA TV examines two social aspects of marketing. First is a demonstration of how social media marketing isn't really free, followed by research that explains the actual consumer response to social responsibility campaigns.
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Mauricio, R. (Practitioner). (2012). AMA TV 5/21/2012 [Video]. SAGE Knowledge. https://dx.
In this episode, AMA TV examines two social aspects of marketing. First is a demonstration of how social media marketing isn't really free, followed by research that explains the actual consumer response to social responsibility campaigns.
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