SAGE Video - AMA-TV: Nostalgia Marketing, Social Media Marketing, and Intuition

Name: AMA-TV: Nostalgia Marketing, Social Media Marketing, and Intuition
Uploaded: 2016-06-25
Duration: 6 min 9 s
Description: Nostalgia marketing is not a new concept, but aiming nostalgia at twenty-something millennials is uncommon. AMA TV reports on a campaign that the Nickelodeon TV network began for children of the 90s that yielded surprising results.

Transcript

Video Type: Case Study

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., Kovacs, E., Krajicek, D., & Wilson, L. (Practitioners). (2011). AMA TV 10/10/2011 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986084
  
  Mauricio, Randell, Eva Kovacs, David Krajicek, and Lisa Wilson. "AMA-TV: Nostalgia Marketing, Social Media Marketing, and Intuition." In SAGE Video. : American Marketing Association, 2011. Video, 00:06:09. https://dx.doi.org/10.4135/9781473986084.
  
  Mauricio, R., Kovacs, E., Krajicek, D. and Wilson, L., 2011. AMA-TV: Nostalgia Marketing, Social Media Marketing, and Intuition, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986084 & gt; [Accessed 15 Aug 2022].
  
  Mauricio, Randell, et al. AMA-TV: Nostalgia Marketing, Social Media Marketing, and Intuition. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986084. 15 Aug 2022.
  
  AMA-TV: Nostalgia Marketing, Social Media Marketing, and Intuition [Streaming video]. 2011. doi:10.4135/9781473986084. Accessed 08/15/2022
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/ama-tv-nostalgia-marketing-social-media-marketing-and-intuition
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/ama-tv-nostalgia-marketing-social-media-marketing-and-intuition
  
  Copy to clipboard
  
  Cancel

Summary

Summary

Nostalgia marketing is not a new concept, but aiming nostalgia at twenty-something millennials is uncommon. AMA TV reports on a campaign that the Nickelodeon TV network began for children of the 90s that yielded surprising results.