SAGE Video - AMA-TV: Nostalgia Marketing, Social Media Marketing, and Intuition

Name: AMA-TV: Nostalgia Marketing, Social Media Marketing, and Intuition
Uploaded: 2016-06-25
Duration: 6 min 9 s
Description: Nostalgia marketing is not a new concept, but aiming nostalgia at twenty-something millennials is uncommon. AMA TV reports on a campaign that the Nickelodeon TV network began for children of the 90s that yielded surprising results.

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Video Type: Case Study

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  Mauricio, R., Kovacs, E., Krajicek, D., & Wilson, L. (Practitioners). (2011). AMA TV 10/10/2011 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986084
  
  Mauricio, Randell, Eva Kovacs, David Krajicek, and Lisa Wilson. "AMA-TV: Nostalgia Marketing, Social Media Marketing, and Intuition." In SAGE Video. : American Marketing Association, 2011. Video, 00:06:09. https://dx.doi.org/10.4135/9781473986084.
  
  Mauricio, R., Kovacs, E., Krajicek, D. and Wilson, L., 2011. AMA-TV: Nostalgia Marketing, Social Media Marketing, and Intuition, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986084 & gt; [Accessed 31 Jan 2023].
  
  Mauricio, Randell, et al. AMA-TV: Nostalgia Marketing, Social Media Marketing, and Intuition. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986084. 31 Jan 2023.
  
  AMA-TV: Nostalgia Marketing, Social Media Marketing, and Intuition [Streaming video]. 2011. doi:10.4135/9781473986084. Accessed 01/31/2023
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Summary
Chapters
Video Info

Summary

Nostalgia marketing is not a new concept, but aiming nostalgia at twenty-something millennials is uncommon. AMA TV reports on a campaign that the Nickelodeon TV network began for children of the 90s that yielded surprising results.

Chapter 1: Nineties Nostalgia
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- Start time: 00:00:00
- End time: 00:06:09

Type of Content: Case Study
Title: AMA-TV: Nostalgia Marketing, Social Media Marketing, and Intuition
Publisher: American Marketing Association
- Publication year: 2011
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Consumer Marketing, Social Media, Consumer Culture
Duration: 00:06:09
DOI: https://dx.doi.org/10.4135/9781473986084
Keywords: advertising agencies, broadcasting, broadcasting and cable networks, consumers, gratitude, instinct, intuition, job hunting, job search, marketing, medicare, nostalgia, partnerships, professionalism, references for employment, research associations, retirement, return on investment, Social media, Strategic alliances, Surveys, television, television shows, unemployment
Things Discussed
Persons Discussed:
Melissa Joan Hart
Matt Britton
Sima Dahl

People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs
Practitioner: David Krajicek
Practitioner: Lisa Wilson

Online ISBN:9781473986084

Copyright: American Marketing Association, 2011

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., Kovacs, E., Krajicek, D., & Wilson, L. (Practitioners). (2011). AMA TV 10/10/2011 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986084
  
  Mauricio, Randell, Eva Kovacs, David Krajicek, and Lisa Wilson. "AMA-TV: Nostalgia Marketing, Social Media Marketing, and Intuition." In SAGE Video. : American Marketing Association, 2011. Video, 00:06:09. https://dx.doi.org/10.4135/9781473986084.
  
  Mauricio, R., Kovacs, E., Krajicek, D. and Wilson, L., 2011. AMA-TV: Nostalgia Marketing, Social Media Marketing, and Intuition, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986084 & gt; [Accessed 31 Jan 2023].
  
  Mauricio, Randell, et al. AMA-TV: Nostalgia Marketing, Social Media Marketing, and Intuition. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986084. 31 Jan 2023.
  
  AMA-TV: Nostalgia Marketing, Social Media Marketing, and Intuition [Streaming video]. 2011. doi:10.4135/9781473986084. Accessed 01/31/2023
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Video Type: Case Study

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Chapter 1: Nineties Nostalgia

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AMA-TV: Nostalgia Marketing, Social Media Marketing, and Intuition

Video Type: Case Study

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Summary

Chapters

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Chapter 1: Nineties Nostalgia

Things Discussed

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