Marketing museums demonstrates the challenge of selling a product that is viewed as old-fashioned, or just old. MoMA demonstrates that a fresh approach can be applied anywhere in this episode of AMA TV.
AMA-TV: MoMA, Personal Brands, and Purchase Journeys
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Mauricio, R., & Kahlert, F. (Practitioners). (2012). AMA TV 10/8/2012 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986206
Mauricio, Randell, and Florian Kahlert. "AMA-TV: MoMA, Personal Brands, and Purchase Journeys." In SAGE Video. : American Marketing Association, 2012. Video, 00:06:18. https://www.doi.org/10.4135/9781473986206.
Mauricio, R. and Kahlert, F., 2012. AMA-TV: MoMA, Personal Brands, and Purchase Journeys, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986206> [Accessed 24 Jul 2021].
Mauricio, Randell and Florian Kahlert. AMA-TV: MoMA, Personal Brands, and Purchase Journeys. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986206. 24 Jul 2021.copy to clipboardorEndnote
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