Sage Video - AMA-TV: Military Recruiting, Incentive Programs, and Customer Analytics

Name: AMA-TV: Military Recruiting, Incentive Programs, and Customer Analytics
Uploaded: 2016-06-25
Duration: 6 min 33 s
Description: How does the military use marketing tactics to foster soldier recruitment? AMA finds a program that is high-tech, hands-on, and multi-platform.

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Video Type: Case Study

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  Mauricio, R., Kovacs, E., & Gordon, P. (Practitioners). (2013). Ama tv 4/22/2013 [Video]. Sage Knowledge. https://doi.org/10.4135/9781473986008
  
  Mauricio, Randall, Eva Kovacs, and Paul Gordon. "AMA-TV: Military Recruiting, Incentive Programs, and Customer Analytics." In Sage Video. : American Marketing Association, 2013. Video, 00:06:33. https://doi.org/10.4135/9781473986008.
  
  Mauricio, R., Kovacs, E. and Gordon, P., 2013. AMA-TV: Military Recruiting, Incentive Programs, and Customer Analytics, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473986008 & gt; [Accessed 24 Sep 2023].
  
  Mauricio, Randall, et al. AMA-TV: Military Recruiting, Incentive Programs, and Customer Analytics. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473986008. 24 Sep 2023.
  
  AMA-TV: Military Recruiting, Incentive Programs, and Customer Analytics [Streaming video]. 2013. doi:10.4135/9781473986008. Accessed 09/24/2023
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Summary
Chapters
Video Info

Summary

How does the military use marketing tactics to foster soldier recruitment? AMA finds a program that is high-tech, hands-on, and multi-platform.

Chapter 1: Marketing a Military
icon angle down
- Start time: 00:00:00
- End time: 00:06:33

Type of Content: Case Study
Title: AMA-TV: Military Recruiting, Incentive Programs, and Customer Analytics
Publisher: American Marketing Association
- Publication year: 2013
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Culture & Strategy, Marketing Research, Sales Management
Duration: 00:06:33
DOI: https://doi.org/10.4135/9781473986008
Keywords:
air forces, awards and prizes, brand management, brand personality, branding, clothing, conferences, consensus, data analysis, dress codes, experiential learning, health care, incentives, interview guide, interviews, job hunting, job search, marketing, military, military and the media, professional development, Simulations, tablets, training, video games, wardrobes
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Things Discussed
Persons Discussed:
Tom Gilmore
Stacie Garlieb
Kelsey Harine
Rhoda Weiss

People
Practitioner: Randall Mauricio
Practitioner: Eva Kovacs
Practitioner: Paul Gordon

Online ISBN: 9781473986008

Copyright: American Marketing Association, 2013

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  Mauricio, R., Kovacs, E., & Gordon, P. (Practitioners). (2013). Ama tv 4/22/2013 [Video]. Sage Knowledge. https://doi.org/10.4135/9781473986008
  
  Mauricio, Randall, Eva Kovacs, and Paul Gordon. "AMA-TV: Military Recruiting, Incentive Programs, and Customer Analytics." In Sage Video. : American Marketing Association, 2013. Video, 00:06:33. https://doi.org/10.4135/9781473986008.
  
  Mauricio, R., Kovacs, E. and Gordon, P., 2013. AMA-TV: Military Recruiting, Incentive Programs, and Customer Analytics, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473986008 & gt; [Accessed 24 Sep 2023].
  
  Mauricio, Randall, et al. AMA-TV: Military Recruiting, Incentive Programs, and Customer Analytics. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473986008. 24 Sep 2023.
  
  AMA-TV: Military Recruiting, Incentive Programs, and Customer Analytics [Streaming video]. 2013. doi:10.4135/9781473986008. Accessed 09/24/2023
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Video Type: Case Study

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Chapter 1: Marketing a Military

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AMA-TV: Military Recruiting, Incentive Programs, and Customer Analytics

Video Type: Case Study

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Summary

Chapters

Video Info

Chapter 1: Marketing a Military

Things Discussed

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