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AMA-TV: Mike Rowe, Labor Marketing, and Digital Asset Management

Video Type: Video Case

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  Mauricio, R., & Kovacs, E. (Practitioners). (2013). AMA TV 10/21/2013 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986497
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: Mike Rowe, Labor Marketing, and Digital Asset Management." In SAGE Video. : American Marketing Association, 2013. Video, 00:06:10. https://www.doi.org/10.4135/9781473986497.
  
  Mauricio, R. and Kovacs, E., 2013. AMA-TV: Mike Rowe, Labor Marketing, and Digital Asset Management, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986497> [Accessed 16 May 2021].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: Mike Rowe, Labor Marketing, and Digital Asset Management. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 16 Aug 2016. doi: https://www.doi.org/10.4135/9781473986497. 16 May 2021.
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Summary

Summary

This episode of AMA TV addresses the job market. It begins with a marketing solution to attract workers to trade jobs, then it looks at helping executives build better resumes.