SAGE Video - AMA-TV: Mike Rowe, Labor Marketing, and Digital Asset Management

Name: AMA-TV: Mike Rowe, Labor Marketing, and Digital Asset Management
Uploaded: 2016-06-25
Duration: 6 min 10 s
Description: This episode of AMA TV addresses the job market. It begins with a marketing solution to attract workers to trade jobs, then it looks at helping executives build better resumes.

Transcript

Video Type: Case Study

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  Mauricio, R., & Kovacs, E. (Practitioners). (2013). AMA TV 10/21/2013 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986497
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: Mike Rowe, Labor Marketing, and Digital Asset Management." In SAGE Video. : American Marketing Association, 2013. Video, 00:06:10. https://dx.doi.org/10.4135/9781473986497.
  
  Mauricio, R. and Kovacs, E., 2013. AMA-TV: Mike Rowe, Labor Marketing, and Digital Asset Management, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986497 & gt; [Accessed 8 Feb 2023].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: Mike Rowe, Labor Marketing, and Digital Asset Management. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986497. 8 Feb 2023.
  
  AMA-TV: Mike Rowe, Labor Marketing, and Digital Asset Management [Streaming video]. 2013. doi:10.4135/9781473986497. Accessed 02/08/2023
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Summary
Chapters
Video Info

Summary

This episode of AMA TV addresses the job market. It begins with a marketing solution to attract workers to trade jobs, then it looks at helping executives build better resumes.

Chapter 1: Job Opportunties: Trade Skills & Corporate Resumes
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- Start time: 00:00:00
- End time: 00:06:10

Type of Content: Case Study
Title: AMA-TV: Mike Rowe, Labor Marketing, and Digital Asset Management
Publisher: American Marketing Association
- Publication year: 2013
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing Information Systems, Business & Management Skills
Duration: 00:06:10
DOI: https://dx.doi.org/10.4135/9781473986497
Keywords: blue-collar jobs, budgetary control, budgeting, consultants, customers, data collection, digital asset management, digital media, employment, interaction involvement, job hunting, manual workers, members (population group), networking, organization and administration, product development, project management, resumes (curriculum vitae), return on investment, Scholarships, Sewers, Skilled construction workers, Skilled work, virtual environments and social interaction
Things Discussed
Organizations Discussed:
Caterpillar Inc., 1925-
Skype Technologies, 2003-
Persons Discussed:
Mike Rowe
Debra Wheatman

People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs

Online ISBN:9781473986497

Copyright: American Marketing Association, 2013

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., & Kovacs, E. (Practitioners). (2013). AMA TV 10/21/2013 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986497
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: Mike Rowe, Labor Marketing, and Digital Asset Management." In SAGE Video. : American Marketing Association, 2013. Video, 00:06:10. https://dx.doi.org/10.4135/9781473986497.
  
  Mauricio, R. and Kovacs, E., 2013. AMA-TV: Mike Rowe, Labor Marketing, and Digital Asset Management, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986497 & gt; [Accessed 8 Feb 2023].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: Mike Rowe, Labor Marketing, and Digital Asset Management. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986497. 8 Feb 2023.
  
  AMA-TV: Mike Rowe, Labor Marketing, and Digital Asset Management [Streaming video]. 2013. doi:10.4135/9781473986497. Accessed 02/08/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
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  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
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- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/ama-tv-mike-rowe-labor-marketing-and-digital-asset-management
  
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Video Type: Case Study

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Summary

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Video Info

Chapter 1: Job Opportunties: Trade Skills & Corporate Resumes

Things Discussed

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AMA-TV: Mike Rowe, Labor Marketing, and Digital Asset Management

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Job Opportunties: Trade Skills & Corporate Resumes

Things Discussed

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