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AMA TV explores many angles and approaches to analyzing ROI. The standard definition is "return on investment," but there are other ways to interpret the ubiquitous acronym.
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Mauricio, R., Kovacs, E., & Haylzett, J. (Practitioners). (2012). AMA TV 8/27/2012 [Video]. Sage Knowledge. https://
AMA TV explores many angles and approaches to analyzing ROI. The standard definition is "return on investment," but there are other ways to interpret the ubiquitous acronym.
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