AMA TV takes a positive approach to brand marketing. This episode highlights the negative-elimination perspective that McDonald's and Hyundai employed in separate campaigns to revitalize their company image.
AMA-TV: McDonalds, Sustainability, and Promotions
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Mauricio, R. (Academics). (2012). AMA TV 2/13/2012 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986367
Mauricio, Randell. "AMA-TV: McDonalds, Sustainability, and Promotions." In SAGE Video. : American Marketing Association, 2012. Video, 00:07:04. https://www.doi.org/10.4135/9781473986367.
Mauricio, R., 2012. AMA-TV: McDonalds, Sustainability, and Promotions, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986367> [Accessed 1 Aug 2021].
Mauricio, Randell. AMA-TV: McDonalds, Sustainability, and Promotions. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986367. 1 Aug 2021.copy to clipboardorEndnote
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