SAGE Video - AMA-TV: Facebook Ads

Name: AMA-TV: Facebook Ads
Uploaded: 2016-06-25
Duration: 5 min 11 s
Description: AMA TV explores the world of social media marketing. Guest speakers Dave Kerpen and Allison Talamantez explain that companies need to expand beyond only seeking "likes" on Facebook, and they discuss how to find a reputable champion to be a brand ambassador.

Transcript

Video Type: Case Study

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Talamantez, A., & Kerpen, D. (Practitioners). (2015). Ama tv 5/4/2015 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986640
  
  Talamantez, Allison, and Dave Kerpen. "AMA-TV: Facebook Ads." In SAGE Video. : American Marketing Association, 2015. Video, 00:05:11. https://dx.doi.org/10.4135/9781473986640.
  
  Talamantez, A. and Kerpen, D., 2015. AMA-TV: Facebook Ads, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986640 & gt; [Accessed 13 Aug 2022].
  
  Talamantez, Allison and Dave Kerpen. AMA-TV: Facebook Ads. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986640. 13 Aug 2022.
  
  AMA-TV: Facebook Ads [Streaming video]. 2015. doi:10.4135/9781473986640. Accessed 08/13/2022
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/ama-tv-marketing-strategy-and-tourism
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/ama-tv-marketing-strategy-and-tourism
  
  Copy to clipboard
  
  Cancel

Summary

Summary

AMA TV explores the world of social media marketing. Guest speakers Dave Kerpen and Allison Talamantez explain that companies need to expand beyond only seeking "likes" on Facebook, and they discuss how to find a reputable champion to be a brand ambassador.