Transcript

AMA-TV: Facebook Ads

Name: AMA-TV: Facebook Ads
Uploaded: 2016-06-25
Duration: 5 min 11 s
Description: AMA TV explores the world of social media marketing. Guest speakers Dave Kerpen and Allison Talamantez explain that companies need to expand beyond only seeking "likes" on Facebook, and they discuss how to find a reputable champion to be a brand ambassador.

Video Type: Video Case

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  Talamantez, A., & Kerpen, D. (Practitioners). (2015). Ama tv 5/4/2015 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986640
  
  Talamantez, Allison, and Dave Kerpen. "AMA-TV: Facebook Ads." In SAGE Video. : American Marketing Association, 2015. Video, 00:05:11. https://www.doi.org/10.4135/9781473986640.
  
  Talamantez, A. and Kerpen, D., 2015. AMA-TV: Facebook Ads, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986640> [Accessed 20 Sep 2021].
  
  Talamantez, Allison and Dave Kerpen. AMA-TV: Facebook Ads. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986640. 20 Sep 2021.
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Summary

Summary

AMA TV explores the world of social media marketing. Guest speakers Dave Kerpen and Allison Talamantez explain that companies need to expand beyond only seeking "likes" on Facebook, and they discuss how to find a reputable champion to be a brand ambassador.