SAGE Video - AMA-TV: Facebook Ads

Name: AMA-TV: Facebook Ads
Uploaded: 2016-06-25
Duration: 5 min 11 s
Description: AMA TV explores the world of social media marketing. Guest speakers Dave Kerpen and Allison Talamantez explain that companies need to expand beyond only seeking "likes" on Facebook, and they discuss how to find a reputable champion to be a brand ambassador.

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Video Type: Case Study

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  Talamantez, A., & Kerpen, D. (Practitioners). (2015). Ama tv 5/4/2015 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986640
  
  Talamantez, Allison, and Dave Kerpen. "AMA-TV: Facebook Ads." In SAGE Video. : American Marketing Association, 2015. Video, 00:05:11. https://dx.doi.org/10.4135/9781473986640.
  
  Talamantez, A. and Kerpen, D., 2015. AMA-TV: Facebook Ads, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986640 & gt; [Accessed 7 Dec 2022].
  
  Talamantez, Allison and Dave Kerpen. AMA-TV: Facebook Ads. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986640. 7 Dec 2022.
  
  AMA-TV: Facebook Ads [Streaming video]. 2015. doi:10.4135/9781473986640. Accessed 12/07/2022
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Summary
Chapters
Video Info

Summary

AMA TV explores the world of social media marketing. Guest speakers Dave Kerpen and Allison Talamantez explain that companies need to expand beyond only seeking "likes" on Facebook, and they discuss how to find a reputable champion to be a brand ambassador.

Chapter 1: Beyond "Likes"
icon angle down
- Start time: 00:00:01
- End time: 00:05:11

Type of Content: Case Study
Title: AMA-TV: Facebook Ads
Publisher: American Marketing Association
- Publication year: 2015
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing (general), Social Media, Social Marketing
Duration: 00:05:11
DOI: https://dx.doi.org/10.4135/9781473986640
Keywords: advertising, expertise, Facebook, google, linkedin, marketing strategy, product champions, product promotion, Social context, Social media, targeting, Twitter
Things Discussed
Organizations Discussed:
Facebook, 2004-

People
Practitioner: Allison Talamantez
Practitioner: Dave Kerpen

Online ISBN:9781473986640

Copyright: American Marketing Association, 2015

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Talamantez, A., & Kerpen, D. (Practitioners). (2015). Ama tv 5/4/2015 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986640
  
  Talamantez, Allison, and Dave Kerpen. "AMA-TV: Facebook Ads." In SAGE Video. : American Marketing Association, 2015. Video, 00:05:11. https://dx.doi.org/10.4135/9781473986640.
  
  Talamantez, A. and Kerpen, D., 2015. AMA-TV: Facebook Ads, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986640 & gt; [Accessed 7 Dec 2022].
  
  Talamantez, Allison and Dave Kerpen. AMA-TV: Facebook Ads. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986640. 7 Dec 2022.
  
  AMA-TV: Facebook Ads [Streaming video]. 2015. doi:10.4135/9781473986640. Accessed 12/07/2022
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  Export to your reference manager Endnote
  
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  Clip - https://sk.sagepub.com/video/ama-tv-marketing-strategy-and-tourism
  
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Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Beyond "Likes"

Things Discussed

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AMA-TV: Facebook Ads

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Beyond "Likes"

Things Discussed

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