Sage Video - AMA-TV: Marketing Research, Methodologies, and Teamwork

Name: AMA-TV: Marketing Research, Methodologies, and Teamwork
Uploaded: 2016-06-25
Duration: 7 min 22 s
Description: AMA TV analyzes various approaches to data collection and marketing research. It also asks if brand loyalty and social media groups bias survey data, and if potential bias even matters.

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Video Type: Case Study

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  Mauricio, R., Kovacs, E., & Phillips, K. (Practitioners). (2012). AMA TV 6/25/2012 [Video]. Sage Knowledge. https://doi.org/10.4135/9781473986268
  
  Mauricio, Randell, Eva Kovacs, and Keith Phillips. "AMA-TV: Marketing Research, Methodologies, and Teamwork." In Sage Video. : American Marketing Association, 2012. Video, 00:07:22. https://doi.org/10.4135/9781473986268.
  
  Mauricio, R., Kovacs, E. and Phillips, K., 2012. AMA-TV: Marketing Research, Methodologies, and Teamwork, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473986268 & gt; [Accessed 3 Oct 2023].
  
  Mauricio, Randell, et al. AMA-TV: Marketing Research, Methodologies, and Teamwork. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473986268. 3 Oct 2023.
  
  AMA-TV: Marketing Research, Methodologies, and Teamwork [Streaming video]. 2012. doi:10.4135/9781473986268. Accessed 10/03/2023
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Summary
Chapters
Video Info

Summary

AMA TV analyzes various approaches to data collection and marketing research. It also asks if brand loyalty and social media groups bias survey data, and if potential bias even matters.

Chapter 1: Brand Loyalty and Data Collection
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- Start time: 00:00:00
- End time: 00:07:22

Type of Content: Case Study
Title: AMA-TV: Marketing Research, Methodologies, and Teamwork
Publisher: American Marketing Association
- Publication year: 2012
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Brand Management & Strategy, Social Media, Marketing Research
Duration: 00:07:22
DOI: https://doi.org/10.4135/9781473986268
Keywords:
attitude surveys, audiences, bias, blogs, brand loyalty, brand management, brand personality, cell phones, community-based action research, conferences, customer expectations, data collection, data collection systems, demographics, feedback, groupthink, interviews, interviews as topic, marketing, methodology, Olympic Games, return on investment, Social media, Social networks, Streaming media, Summits, summitry, Surveys, Surveys and information bias, tablets, television programs, workplace relationships
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Things Discussed
Events Discussed:
London Summer Olymics (2012)
Persons Discussed:
Sybil Stershic
Alan Wurtzel
Gian Fulgoni

People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs
Practitioner: Keith Phillips

Online ISBN: 9781473986268

Copyright: American Marketing Association, 2012

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  Mauricio, R., Kovacs, E., & Phillips, K. (Practitioners). (2012). AMA TV 6/25/2012 [Video]. Sage Knowledge. https://doi.org/10.4135/9781473986268
  
  Mauricio, Randell, Eva Kovacs, and Keith Phillips. "AMA-TV: Marketing Research, Methodologies, and Teamwork." In Sage Video. : American Marketing Association, 2012. Video, 00:07:22. https://doi.org/10.4135/9781473986268.
  
  Mauricio, R., Kovacs, E. and Phillips, K., 2012. AMA-TV: Marketing Research, Methodologies, and Teamwork, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473986268 & gt; [Accessed 3 Oct 2023].
  
  Mauricio, Randell, et al. AMA-TV: Marketing Research, Methodologies, and Teamwork. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473986268. 3 Oct 2023.
  
  AMA-TV: Marketing Research, Methodologies, and Teamwork [Streaming video]. 2012. doi:10.4135/9781473986268. Accessed 10/03/2023
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Video Type: Case Study

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Chapter 1: Brand Loyalty and Data Collection

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AMA-TV: Marketing Research, Methodologies, and Teamwork

Video Type: Case Study

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Summary

Chapters

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Chapter 1: Brand Loyalty and Data Collection

Things Discussed

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