SAGE Video - AMA-TV: Market Needs, Win-Loss Analysis, and the Buying Process

Name: AMA-TV: Market Needs, Win-Loss Analysis, and the Buying Process
Uploaded: 2016-06-25
Duration: 4 min 47 s
Description: This chapter of AMA TV addresses distinctive approaches to data analysis. AMA looks for tools for evolving target marketplaces and forecasting customer purchasing habits to help marketers.

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Video Type: Case Study

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  Mauricio, R., & Kovacs, E. (Practitioners). (2014). Ama tv 9/8/2014 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986411
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: Market Needs, Win-Loss Analysis, and the Buying Process." In SAGE Video. : American Marketing Association, 2014. Video, 00:04:47. https://dx.doi.org/10.4135/9781473986411.
  
  Mauricio, R. and Kovacs, E., 2014. AMA-TV: Market Needs, Win-Loss Analysis, and the Buying Process, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986411 & gt; [Accessed 1 Feb 2023].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: Market Needs, Win-Loss Analysis, and the Buying Process. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986411. 1 Feb 2023.
  
  AMA-TV: Market Needs, Win-Loss Analysis, and the Buying Process [Streaming video]. 2014. doi:10.4135/9781473986411. Accessed 02/01/2023
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Summary
Chapters
Video Info

Summary

This chapter of AMA TV addresses distinctive approaches to data analysis. AMA looks for tools for evolving target marketplaces and forecasting customer purchasing habits to help marketers.

Chapter 1: Changing Persectives With Data Analysis
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- Start time: 00:00:01
- End time: 00:04:47

Type of Content: Case Study
Title: AMA-TV: Market Needs, Win-Loss Analysis, and the Buying Process
Publisher: American Marketing Association
- Publication year: 2014
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing (general), Marketing Strategy, Social Marketing
Duration: 00:04:47
DOI: https://dx.doi.org/10.4135/9781473986411
Keywords: careers, certification, data analysis, internet, interviews, job hunting, professional development, purchasing, resumes (curriculum vitae), Sales forecasting, Spreadsheets, target markets, training, videos, viral marketing, YouTube
People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs

Online ISBN:9781473986411

Copyright: American Marketing Association, 2014

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., & Kovacs, E. (Practitioners). (2014). Ama tv 9/8/2014 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986411
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: Market Needs, Win-Loss Analysis, and the Buying Process." In SAGE Video. : American Marketing Association, 2014. Video, 00:04:47. https://dx.doi.org/10.4135/9781473986411.
  
  Mauricio, R. and Kovacs, E., 2014. AMA-TV: Market Needs, Win-Loss Analysis, and the Buying Process, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986411 & gt; [Accessed 1 Feb 2023].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: Market Needs, Win-Loss Analysis, and the Buying Process. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986411. 1 Feb 2023.
  
  AMA-TV: Market Needs, Win-Loss Analysis, and the Buying Process [Streaming video]. 2014. doi:10.4135/9781473986411. Accessed 02/01/2023
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  Clip - https://sk.sagepub.com/video/ama-tv-market-needs-win-loss-analysis-and-the-buying-process
  
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Video Type: Case Study

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Chapter 1: Changing Persectives With Data Analysis

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AMA-TV: Market Needs, Win-Loss Analysis, and the Buying Process

Video Type: Case Study

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Chapter 1: Changing Persectives With Data Analysis

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