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This chapter of AMA TV addresses distinctive approaches to data analysis. AMA looks for tools for evolving target marketplaces and forecasting customer purchasing habits to help marketers.
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Mauricio, R., & Kovacs, E. (Practitioners). (2014). Ama tv 9/8/2014 [Video]. SAGE Knowledge. https://dx.
This chapter of AMA TV addresses distinctive approaches to data analysis. AMA looks for tools for evolving target marketplaces and forecasting customer purchasing habits to help marketers.
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