This chapter of AMA TV addresses distinctive approaches to data analysis. AMA looks for tools for evolving target marketplaces and forecasting customer purchasing habits to help marketers.
AMA-TV: Market Needs, Win-Loss Analysis, and the Buying Process
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Mauricio, R., & Kovacs, E. (Practitioners). (2014). Ama tv 9/8/2014 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986411
Mauricio, Randell, and Eva Kovacs. "AMA-TV: Market Needs, Win-Loss Analysis, and the Buying Process." In SAGE Video. : American Marketing Association, 2014. Video, 00:04:47. https://www.doi.org/10.4135/9781473986411.
Mauricio, R. and Kovacs, E., 2014. AMA-TV: Market Needs, Win-Loss Analysis, and the Buying Process, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986411> [Accessed 25 Sep 2021].
Mauricio, Randell and Eva Kovacs. AMA-TV: Market Needs, Win-Loss Analysis, and the Buying Process. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986411. 25 Sep 2021.copy to clipboardorEndnote
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