Sage Video - AMA-TV: Disneyland and Customer Satisfaction

Name: AMA-TV: Disneyland and Customer Satisfaction
Uploaded: 2016-06-25
Duration: 4 min 11 s
Description: In this episode, AMA TV covers amusement parks and job hunt networking. It begins by reviewing research Disneyland conducted when surveys suggested customers might be too happy, and concludes with tips on how to leverage the most out of your personal network connections.

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Video Type: Case Study

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  Mauricio, R., & Kovacs, E. (Practitioners). (2014). Ama tv 7/21/2014 [Video]. Sage Knowledge. https://doi.org/10.4135/9781473986435
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: Disneyland and Customer Satisfaction." In Sage Video. : American Marketing Association, 2014. Video, 00:04:11. https://doi.org/10.4135/9781473986435.
  
  Mauricio, R. and Kovacs, E., 2014. AMA-TV: Disneyland and Customer Satisfaction, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473986435 & gt; [Accessed 1 Oct 2023].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: Disneyland and Customer Satisfaction. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473986435. 1 Oct 2023.
  
  AMA-TV: Disneyland and Customer Satisfaction [Streaming video]. 2014. doi:10.4135/9781473986435. Accessed 10/01/2023
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Summary
Chapters
Video Info

Summary

In this episode, AMA TV covers amusement parks and job hunt networking. It begins by reviewing research Disneyland conducted when surveys suggested customers might be too happy, and concludes with tips on how to leverage the most out of your personal network connections.

Chapter 1: Can Customers Be Too Happy?
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- Start time: 00:00:00
- End time: 00:04:11

Type of Content: Case Study
Title: AMA-TV: Disneyland and Customer Satisfaction
Publisher: American Marketing Association
- Publication year: 2014
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Corporate Strategy, Competitive Strategy, Strategic Implementation
Duration: 00:04:11
DOI: https://doi.org/10.4135/9781473986435
Keywords:
amusement parks, bias, bias in scientific studies, careers, customer satisfaction research, customer satisfaction with services, data analysis, Disney, employment, family, information sharing, job hunting, job searching and preparation, market research, marketing, networking, professional development, Software, Survey research, training
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Things Discussed
Organizations Discussed:
Walt Disney Company, 1923-
Anderson Analytics LLC, 2005-
Persons Discussed:
Stacie Garlieb
Mark Burgess

People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs

Online ISBN: 9781473986435

Copyright: American Marketing Association, 2014

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  Mauricio, R., & Kovacs, E. (Practitioners). (2014). Ama tv 7/21/2014 [Video]. Sage Knowledge. https://doi.org/10.4135/9781473986435
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: Disneyland and Customer Satisfaction." In Sage Video. : American Marketing Association, 2014. Video, 00:04:11. https://doi.org/10.4135/9781473986435.
  
  Mauricio, R. and Kovacs, E., 2014. AMA-TV: Disneyland and Customer Satisfaction, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473986435 & gt; [Accessed 1 Oct 2023].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: Disneyland and Customer Satisfaction. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473986435. 1 Oct 2023.
  
  AMA-TV: Disneyland and Customer Satisfaction [Streaming video]. 2014. doi:10.4135/9781473986435. Accessed 10/01/2023
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Video Type: Case Study

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Chapter 1: Can Customers Be Too Happy?

Things Discussed

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AMA-TV: Disneyland and Customer Satisfaction

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Can Customers Be Too Happy?

Things Discussed

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