In this episode, AMA TV covers amusement parks and job hunt networking. It begins by reviewing research Disneyland conducted when surveys suggested customers might be too happy, and concludes with tips on how to leverage the most out of your personal network connections.
AMA-TV: Disneyland and Customer Satisfaction
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Mauricio, R., & Kovacs, E. (Practitioners). (2014). Ama tv 7/21/2014 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986435
Mauricio, Randell, and Eva Kovacs. "AMA-TV: Disneyland and Customer Satisfaction." In SAGE Video. : American Marketing Association, 2014. Video, 00:04:11. https://www.doi.org/10.4135/9781473986435.
Mauricio, R. and Kovacs, E., 2014. AMA-TV: Disneyland and Customer Satisfaction, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986435> [Accessed 24 Jun 2021].
Mauricio, Randell and Eva Kovacs. AMA-TV: Disneyland and Customer Satisfaction. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986435. 24 Jun 2021.copy to clipboardorEndnote
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