SAGE Video - AMA-TV: PepsiCo, Marketing Opportunities, and Creativity

Name: AMA-TV: PepsiCo, Marketing Opportunities, and Creativity
Uploaded: 2016-06-25
Duration: 3 min 52 s
Description: This installment of AMA TV demonstrates how to turn a potential scandal into a positive and how to capture creative energy.

Transcript

Video Type: Case Study

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  Mauricio, R., & Kovacs, E. (Practitioners). (2014). Ama tv 6/2/2014 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986480
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: PepsiCo, Marketing Opportunities, and Creativity." In SAGE Video. : American Marketing Association, 2014. Video, 00:03:52. https://dx.doi.org/10.4135/9781473986480.
  
  Mauricio, R. and Kovacs, E., 2014. AMA-TV: PepsiCo, Marketing Opportunities, and Creativity, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986480 & gt; [Accessed 10 Aug 2022].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: PepsiCo, Marketing Opportunities, and Creativity. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986480. 10 Aug 2022.
  
  AMA-TV: PepsiCo, Marketing Opportunities, and Creativity [Streaming video]. 2014. doi:10.4135/9781473986480. Accessed 08/10/2022
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