SAGE Video - AMA-TV: PepsiCo, Marketing Opportunities, and Creativity

Name: AMA-TV: PepsiCo, Marketing Opportunities, and Creativity
Uploaded: 2016-06-25
Duration: 3 min 52 s
Description: This installment of AMA TV demonstrates how to turn a potential scandal into a positive and how to capture creative energy.

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Video Type: Case Study

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  Mauricio, R., & Kovacs, E. (Practitioners). (2014). Ama tv 6/2/2014 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986480
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: PepsiCo, Marketing Opportunities, and Creativity." In SAGE Video. : American Marketing Association, 2014. Video, 00:03:52. https://dx.doi.org/10.4135/9781473986480.
  
  Mauricio, R. and Kovacs, E., 2014. AMA-TV: PepsiCo, Marketing Opportunities, and Creativity, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986480 & gt; [Accessed 2 Feb 2023].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: PepsiCo, Marketing Opportunities, and Creativity. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986480. 2 Feb 2023.
  
  AMA-TV: PepsiCo, Marketing Opportunities, and Creativity [Streaming video]. 2014. doi:10.4135/9781473986480. Accessed 02/02/2023
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Summary
Chapters
Video Info

Summary

This installment of AMA TV demonstrates how to turn a potential scandal into a positive and how to capture creative energy.

Chapter 1: Commander Crunch
icon angle down
- Start time: 00:00:00
- End time: 00:03:52

Type of Content: Case Study
Title: AMA-TV: PepsiCo, Marketing Opportunities, and Creativity
Publisher: American Marketing Association
- Publication year: 2014
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Public Relations, Relationship Marketing, Brand Management & Strategy
Duration: 00:03:52
DOI: https://dx.doi.org/10.4135/9781473986480
Keywords: advertising agencies, animation, cartoons, cereals, creative thinking, creativity, dance, marketing, National Public Radio, navy, nonprofit organizations, press conferences, radio, Reddit, Social media, television anchors, television talk shows, thinking skills
Things Discussed
Organizations Discussed:
reddit Inc., 2005-
PepsiCo Inc., 1965-
National Public Radio (NPR), 1970-
Alvin Ailey American Dance Theatre (AAADT), 1958-
Center for Social Impact Communication (CSIC), 2008-
Persons Discussed:
Cap'n Crunch
Stephen Colbert
Mike Brown
Matt Thompson
Thomas Scott
Julie Dixon

People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs

Online ISBN:9781473986480

Copyright: American Marketing Association, 2014

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., & Kovacs, E. (Practitioners). (2014). Ama tv 6/2/2014 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986480
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: PepsiCo, Marketing Opportunities, and Creativity." In SAGE Video. : American Marketing Association, 2014. Video, 00:03:52. https://dx.doi.org/10.4135/9781473986480.
  
  Mauricio, R. and Kovacs, E., 2014. AMA-TV: PepsiCo, Marketing Opportunities, and Creativity, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986480 & gt; [Accessed 2 Feb 2023].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: PepsiCo, Marketing Opportunities, and Creativity. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986480. 2 Feb 2023.
  
  AMA-TV: PepsiCo, Marketing Opportunities, and Creativity [Streaming video]. 2014. doi:10.4135/9781473986480. Accessed 02/02/2023
  copy to clipboard
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  Embed this Content
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  Clip - https://sk.sagepub.com/video/ama-tv-king-arthur-flour-market-targeting-and-social-media-platorms
  
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Video Type: Case Study

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Chapter 1: Commander Crunch

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AMA-TV: PepsiCo, Marketing Opportunities, and Creativity

Video Type: Case Study

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Chapter 1: Commander Crunch

Things Discussed

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