This episode of AMA TV is all about food marketing opportunities. Learn about how one company plans to go to war against the egg, and about a marketing strategy competition that offers free chocolate to participants.
AMA-TV: Hampton Creek, Online Events, and Credibility
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Mauricio, R., & Kovacs, E. (Practitioners). (2013). AMA TV 9/23/2013 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986510
Mauricio, Randell, and Eva Kovacs. "AMA-TV: Hampton Creek, Online Events, and Credibility." In SAGE Video. : American Marketing Association, 2013. Video, 00:06:12. https://www.doi.org/10.4135/9781473986510.
Mauricio, R. and Kovacs, E., 2013. AMA-TV: Hampton Creek, Online Events, and Credibility, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986510> [Accessed 28 Sep 2021].
Mauricio, Randell and Eva Kovacs. AMA-TV: Hampton Creek, Online Events, and Credibility. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986510. 28 Sep 2021.copy to clipboardorEndnote
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