AMA-TV: Bang Bang Pie and Biscuits, Social Media and Brand Recognition

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    • 00:01

      NARRATOR: Coming up, pie for posts.How a Chicago-based restaurant used Instagram to increasestore and product awareness.You're watching AMA TV, the marketing channel.Chicago-based restaurant Bang Bang Pieand Biscuits has taken an innovative social approachto their marketing efforts, and they'reattracting a large and loyal customer base as a result.

    • 00:21

      NARRATOR [continued]: Co-founder Dave Miller opened Bang Bang in March, 2012,and has been using social media to increasethe shop's reach ever since.In the beginning, the restaurant wasactive on Twitter and Facebook to spreadthe word about Bang Bang's former food truck,but once they opened a bricks and mortar location,the shop added Instagram to their social media mixand started sharing images of its tasty baked goods.

    • 00:44

      NARRATOR [continued]: Last summer, Bang Bang even startedoffering free slices of pie for brand-friendly Instagram posts,and thanks to its grassroots social media campaign,Bang Bang garnered media mentions on the Instagram blogand in publications, such as Bon Apetit, Chicago Magazine,and The New York Times.According to Miller, Bang Bang's photogenic productsare a natural fit for the restaurant's

    • 01:05

      NARRATOR [continued]: visually-focused social media efforts.Soon after, the owners of Popular Pays,a brand building service for companies on Instagram,reached out to Bang Bang to take their efforts one step further.And now, Miller offers Popular Pays members a biscuit with jamwhen they share a photo of the product with 500 followersor more on the social networking site.

    • 01:26

      NARRATOR [continued]: If a customer shares with an audience of 1,000 or more,well, then they get a free slice of pie.To read more about this social media marketing success story,check out the April issue of marketing newsat ama.org/marketingnews.While they require a significant level of effort to produce,webinars can provide a great return on your investment.One single webinar can be repurposed

    • 01:48

      NARRATOR [continued]: for immediate and later use.Here's how you can best fill your content pipelineand can maximize your webinar investment.Before the webinar, you have to developan event abstract, a registrationpage, and promotional emails.With a few simple tweaks, your event abstractcan be turned into a press release, whichhelps to promote the event and offers great SEO value.

    • 02:09

      NARRATOR [continued]: Use these pre-event materials to createa series of blog posts, pre-event Q&Awith the speakers, thought leadership posts on the eventtopic, speakers guest post, and hottest trends on the topic.The webinar recording, emails, and transcriptionare great content marketing resources after the event.The recording can be used in its entirety on your website

    • 02:31

      NARRATOR [continued]: as a lead generation source, or youcan try editing it into shorter segmentsand sharing it on social media and in lead generationcampaigns.To learn more about how you can repurpose one webinar into 19pieces of content, visit readytalk.com/19pieces.Over the next 20 to 30 years, Mark Miller of Career Pivot

    • 02:52

      NARRATOR [continued]: believes that we'll see a shift from getting advanced collegedegrees to getting certifications, of which thereare three to consider.Federal or state issued.These are teaching, legal, social work,and medical certifications, for example.You must obtain a certification to beable to perform this work.Industry.Industry-sanctioned groups issue these certifications.

    • 03:15

      NARRATOR [continued]: A good example of this is the Professional Certified MarketerCertification, issued by the AMA.Corporate.Most are technical in nature, like CCNA from Cisco,or MCP from Microsoft.They can be time consuming and expensiveto attain and maintain.So how do you determine if you should get a certification?

    • 03:36

      NARRATOR [continued]: Go to LinkedIn Advanced Search, and search the certificationletters, for example, MCP.The results will list everyone in your network whohas placed the certification lettersafter his or her last name.Start connecting with some of these peopleand ask them if the certification is worthwhile.For more information on certifications and other careertips, visit ama.org/career.

    • 03:59

      NARRATOR [continued]: Social media marketing is a fluid business.Platforms rise and fall, the way people consume content changes,and advertising strategies fluctuate, so make sureyou stay ahead of the curve by attendingthis important virtual exchange event on May 8.The line up includes Paul Rand of Zocalo Group,and Marshall Sponder of webmetricsguru.com.

    • 04:19

      NARRATOR [continued]: Sessions will explore the latest social media trendsand insights including the accelerating movement towardvisual content, how depth and quality are trumping viral,the growing prominence of Google+,and paid advertising versus free messaging.For more information and to register,visit ama.org/socialedge.stay at the forefront of the industry with an American

    • 04:41

      NARRATOR [continued]: Marketing Association group membership.Get four or more marketers from your company to join,and you'll save up to 30% off your membership.Register now at ama.org/groupmembership,and I'll see you next time.[MUSIC PLAYING][AMA TV AMERICAN MARKETING ASSOCIATION]

AMA-TV: Bang Bang Pie and Biscuits, Social Media and Brand Recognition

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Abstract

This installment of AMA TV demonstrates the value of a photo and the value of investing in a professional certification. By offering a free slice of pie for Instagram posts, Bang Bang Pie company has vastly expanded its online presence. Mark Miller of Career Pivot discusses the pros and cons of different certifications.

AMA-TV: Bang Bang Pie and Biscuits, Social Media and Brand Recognition

This installment of AMA TV demonstrates the value of a photo and the value of investing in a professional certification. By offering a free slice of pie for Instagram posts, Bang Bang Pie company has vastly expanded its online presence. Mark Miller of Career Pivot discusses the pros and cons of different certifications.

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