Sage Video - AMA-TV: Bang Bang Pie and Biscuits, Social Media and Brand Recognition

Name: AMA-TV: Bang Bang Pie and Biscuits, Social Media and Brand Recognition
Uploaded: 2016-06-25
Duration: 5 min 1 s
Description: This installment of AMA TV demonstrates the value of a photo and the value of investing in a professional certification. By offering a free slice of pie for Instagram posts, Bang Bang Pie company has vastly expanded its online presence. Mark Miller of Career Pivot discusses the pros and cons of different certifications.

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Video Type: Case Study

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  (2014). Ama tv 4/21/2014 [Video]. Sage Knowledge. https://doi.org/10.4135/9781473986541
  
  "AMA-TV: Bang Bang Pie and Biscuits, Social Media and Brand Recognition." In Sage Video. : American Marketing Association, 2014. Video, 00:05:01. https://doi.org/10.4135/9781473986541.
  
  , 2014. AMA-TV: Bang Bang Pie and Biscuits, Social Media and Brand Recognition, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473986541 & gt; [Accessed 10 Jun 2023].
  
  AMA-TV: Bang Bang Pie and Biscuits, Social Media and Brand Recognition. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473986541. 10 Jun 2023.
  
  AMA-TV: Bang Bang Pie and Biscuits, Social Media and Brand Recognition [Streaming video]. 2014. doi:10.4135/9781473986541. Accessed 06/10/2023
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Summary
Chapters
Video Info

Summary

This installment of AMA TV demonstrates the value of a photo and the value of investing in a professional certification. By offering a free slice of pie for Instagram posts, Bang Bang Pie company has vastly expanded its online presence. Mark Miller of Career Pivot discusses the pros and cons of different certifications.

Chapter 1: Taste of the Marketing Pie
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- Start time: 00:00:01
- End time: 00:05:01

Type of Content: Case Study
Title: AMA-TV: Bang Bang Pie and Biscuits, Social Media and Brand Recognition
Publisher: American Marketing Association
- Publication year: 2014
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing (general), Social Marketing, Social Media
Duration: 00:05:01
DOI: https://doi.org/10.4135/9781473986541
Keywords: blogs, career advancement, careers, certification, cuisine, Facebook, food, food advertising, google, marketing, Microsoft, online learning, online learning environments, press releases, professional development, promotional message, registration, Social media, Twitter, viral marketing
Things Discussed
Organizations Discussed:
New York Times (NYT), 1851-
Bon Appétit, 1955-
Popular Pays, 2013-
Cisco Systems Inc., 1984-
Microsoft, 1975-
Zocalo Group, 2007-
Google, 1998-
Persons Discussed:
Dave Miller
Mark Miller
Paul Rand
Marshall Sponder

Online ISBN: 9781473986541

Copyright: American Marketing Association, 2014

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  (2014). Ama tv 4/21/2014 [Video]. Sage Knowledge. https://doi.org/10.4135/9781473986541
  
  "AMA-TV: Bang Bang Pie and Biscuits, Social Media and Brand Recognition." In Sage Video. : American Marketing Association, 2014. Video, 00:05:01. https://doi.org/10.4135/9781473986541.
  
  , 2014. AMA-TV: Bang Bang Pie and Biscuits, Social Media and Brand Recognition, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473986541 & gt; [Accessed 10 Jun 2023].
  
  AMA-TV: Bang Bang Pie and Biscuits, Social Media and Brand Recognition. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473986541. 10 Jun 2023.
  
  AMA-TV: Bang Bang Pie and Biscuits, Social Media and Brand Recognition [Streaming video]. 2014. doi:10.4135/9781473986541. Accessed 06/10/2023
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Video Type: Case Study

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Chapter 1: Taste of the Marketing Pie

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AMA-TV: Bang Bang Pie and Biscuits, Social Media and Brand Recognition

Video Type: Case Study

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Summary

Chapters

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Chapter 1: Taste of the Marketing Pie

Things Discussed

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