Transcript

AMA-TV: Face-to-face Networking, Online Communication, and QR Codes

Name: AMA-TV: Face-to-face Networking, Online Communication, and QR Codes
Uploaded: 2016-06-25
Duration: 6 min 30 s
Description: This installment of AMA TV is about the P's and Q's of marketing. First, how can a commodity like potatoes be invigorated by a strong campaign? Then AMA shows how to embrace and innovate on the opportunities offered by QR codes.

Video Type: Video Case

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  Mauricio, R., Kovacs, E., & Hayzlett, J. (Practitioners). (2011). AMA TV 8/5/2011 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986114
  
  Mauricio, Randell, Eva Kovacs, and Jeffrey Hayzlett. "AMA-TV: Face-to-face Networking, Online Communication, and QR Codes." In SAGE Video. : American Marketing Association, 2011. Video, 00:06:30. https://www.doi.org/10.4135/9781473986114.
  
  Mauricio, R., Kovacs, E. and Hayzlett, J., 2011. AMA-TV: Face-to-face Networking, Online Communication, and QR Codes, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986114> [Accessed 26 Sep 2021].
  
  Mauricio, Randell, et al. AMA-TV: Face-to-face Networking, Online Communication, and QR Codes. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986114. 26 Sep 2021.
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Summary

Summary

This installment of AMA TV is about the P's and Q's of marketing. First, how can a commodity like potatoes be invigorated by a strong campaign? Then AMA shows how to embrace and innovate on the opportunities offered by QR codes.