SAGE Video - AMA-TV: Face-to-face Networking, Online Communication, and QR Codes

Name: AMA-TV: Face-to-face Networking, Online Communication, and QR Codes
Uploaded: 2016-06-25
Duration: 6 min 30 s
Description: This installment of AMA TV is about the P's and Q's of marketing. First, how can a commodity like potatoes be invigorated by a strong campaign? Then AMA shows how to embrace and innovate on the opportunities offered by QR codes.

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Video Type: Case Study

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  Mauricio, R., Kovacs, E., & Hayzlett, J. (Practitioners). (2011). AMA TV 8/5/2011 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986114
  
  Mauricio, Randell, Eva Kovacs, and Jeffrey Hayzlett. "AMA-TV: Face-to-face Networking, Online Communication, and QR Codes." In SAGE Video. : American Marketing Association, 2011. Video, 00:06:30. https://dx.doi.org/10.4135/9781473986114.
  
  Mauricio, R., Kovacs, E. and Hayzlett, J., 2011. AMA-TV: Face-to-face Networking, Online Communication, and QR Codes, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986114 & gt; [Accessed 6 Dec 2022].
  
  Mauricio, Randell, et al. AMA-TV: Face-to-face Networking, Online Communication, and QR Codes. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986114. 6 Dec 2022.
  
  AMA-TV: Face-to-face Networking, Online Communication, and QR Codes [Streaming video]. 2011. doi:10.4135/9781473986114. Accessed 12/06/2022
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Summary
Chapters
Video Info

Summary

This installment of AMA TV is about the P's and Q's of marketing. First, how can a commodity like potatoes be invigorated by a strong campaign? Then AMA shows how to embrace and innovate on the opportunities offered by QR codes.

Chapter 1: P's & Q's: Potatoes and QR Codes
icon angle down
- Start time: 00:00:00
- End time: 00:06:30

Type of Content: Case Study
Title: AMA-TV: Face-to-face Networking, Online Communication, and QR Codes
Publisher: American Marketing Association
- Publication year: 2011
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing (general), Social Marketing, Social Media
Duration: 00:06:30
DOI: https://dx.doi.org/10.4135/9781473986114
Keywords: advertising, American Heart Association, Atkins diet, barcodes, branding, commercials (advertising), commodities, conferences, diet and nutrition, domain, domain name, feedback, food, Idaho, internet, job hunting, job search, job searching and preparation, linkedin, low carbohydrate diet, low-carbohydrate diets, marketing, newsletters, nutrition, nutrition and media, potatoes, questionnaires, resumes (curriculum vitae), Social networking, Sponsorship, Summits, summitry, Surveys
Things Discussed
Organizations Discussed:
American Heart Association, 1924-
LinkedIn Corporation, 2002-
Places Discussed:
Idaho

People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs
Practitioner: Jeffrey Hayzlett

Online ISBN:9781473986114

Copyright: American Marketing Association, 2011

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., Kovacs, E., & Hayzlett, J. (Practitioners). (2011). AMA TV 8/5/2011 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986114
  
  Mauricio, Randell, Eva Kovacs, and Jeffrey Hayzlett. "AMA-TV: Face-to-face Networking, Online Communication, and QR Codes." In SAGE Video. : American Marketing Association, 2011. Video, 00:06:30. https://dx.doi.org/10.4135/9781473986114.
  
  Mauricio, R., Kovacs, E. and Hayzlett, J., 2011. AMA-TV: Face-to-face Networking, Online Communication, and QR Codes, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986114 & gt; [Accessed 6 Dec 2022].
  
  Mauricio, Randell, et al. AMA-TV: Face-to-face Networking, Online Communication, and QR Codes. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986114. 6 Dec 2022.
  
  AMA-TV: Face-to-face Networking, Online Communication, and QR Codes [Streaming video]. 2011. doi:10.4135/9781473986114. Accessed 12/06/2022
  copy to clipboard
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  Clip - https://sk.sagepub.com/video/ama-tv-face-to-face-networking-online-communication-and-qr-codes
  
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Video Type: Case Study

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Chapter 1: P's & Q's: Potatoes and QR Codes

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AMA-TV: Face-to-face Networking, Online Communication, and QR Codes

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: P's & Q's: Potatoes and QR Codes

Things Discussed

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