Summary
This installment of AMA TV is about the P's and Q's of marketing. First, how can a commodity like potatoes be invigorated by a strong campaign? Then AMA shows how to embrace and innovate on the opportunities offered by QR codes.
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Mauricio, R., Kovacs, E., & Hayzlett, J. (Practitioners). (2011). AMA TV 8/5/2011 [Video]. SAGE Knowledge. https://dx.
This installment of AMA TV is about the P's and Q's of marketing. First, how can a commodity like potatoes be invigorated by a strong campaign? Then AMA shows how to embrace and innovate on the opportunities offered by QR codes.
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