This episode of AMA TV looks at the places marketers can effect change or make a misstep. Academic research acknowledges the suggestive power of advertising, requesting that "health choice" marketing be explored more, while other research demonstrates that multicultural campaigns have extra pitfalls to avoid.
AMA-TV: Eating Habits, Young Entrepreneurs, and Multicultural Audiences
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Mauricio, R., Kovacs, E., & Garcia, C. (Practitioners). (2012). AMA TV 7/9/2012 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986251
Mauricio, Randell, Eva Kovacs, and Carlos Garcia. "AMA-TV: Eating Habits, Young Entrepreneurs, and Multicultural Audiences." In SAGE Video. : American Marketing Association, 2012. Video, 00:07:04. https://www.doi.org/10.4135/9781473986251.
Mauricio, R., Kovacs, E. and Garcia, C., 2012. AMA-TV: Eating Habits, Young Entrepreneurs, and Multicultural Audiences, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986251> [Accessed 24 Sep 2021].
Mauricio, Randell, et al. AMA-TV: Eating Habits, Young Entrepreneurs, and Multicultural Audiences. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986251. 24 Sep 2021.copy to clipboardorEndnote
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