SAGE Video - AMA-TV: Video Advertising and HSBC

Name: AMA-TV: Video Advertising and HSBC
Uploaded: 2016-06-25
Duration: 4 min 32 s
Description: This installment of AMA TV tells the story of a bank that wanted to showcase bamboo, and the message relayed by its marketing effort. The story demonstrates how a meaningful message can bring customers to the door.

Transcript

Video Type: Case Study

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  (2015). Ama tv 4/20/2015 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986657
  
  "AMA-TV: Video Advertising and HSBC." In SAGE Video. : American Marketing Association, 2015. Video, 00:04:32. https://dx.doi.org/10.4135/9781473986657.
  
  , 2015. AMA-TV: Video Advertising and HSBC, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986657 & gt; [Accessed 15 Aug 2022].
  
  AMA-TV: Video Advertising and HSBC. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986657. 15 Aug 2022.
  
  AMA-TV: Video Advertising and HSBC [Streaming video]. 2015. doi:10.4135/9781473986657. Accessed 08/15/2022
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  Clip - https://sk.sagepub.com/video/ama-tv-disneyland-and-customer-satisfaction
  
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Summary

Summary

This installment of AMA TV tells the story of a bank that wanted to showcase bamboo, and the message relayed by its marketing effort. The story demonstrates how a meaningful message can bring customers to the door.