This installment of AMA TV tells the story of a bank that wanted to showcase bamboo, and the message relayed by its marketing effort. The story demonstrates how a meaningful message can bring customers to the door.
AMA-TV: Video Advertising and HSBC
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(2015). Ama tv 4/20/2015 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986657
"AMA-TV: Video Advertising and HSBC." In SAGE Video. : American Marketing Association, 2015. Video, 00:04:32. https://www.doi.org/10.4135/9781473986657.
, 2015. AMA-TV: Video Advertising and HSBC, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986657> [Accessed 25 Jul 2021].
AMA-TV: Video Advertising and HSBC. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986657. 25 Jul 2021.copy to clipboardorEndnote
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