Video quick keys
Transcript

Have you created a personal profile? sign in or create a profile so that you can create alerts, save clips, playlists and searches.

Length: 0:00

AMA-TV: Video Advertising and HSBC

Video Type: Video Case

Add to list Added to list

Transcript

Auto scroll
  • Summary
Summary

This installment of AMA TV tells the story of a bank that wanted to showcase bamboo, and the message relayed by its marketing effort. The story demonstrates how a meaningful message can bring customers to the door.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Watch next in SAGE Video

More like this in SAGE Knowledge

SAGE Recommends

We found other relevant content for you on other SAGE platforms.

Loading