In this episode of AMA TV, fiction becomes fact, and small things get bigger. An unexpected product tie-in comes off prime-time television, while Jeffrey Hayzlett asks marketers to create tension in their office. Plus a bar code is poised to become a new sensation.
AMA-TV: Differentiating Products, Change, and QR Codes
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Mauricio, R., Kovacs, E., & Hayzlett, J. (Practitioners). (2012). AMA TV 1/23/2012 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986374
Mauricio, Randell, Eva Kovacs, and Jeffrey Hayzlett. "AMA-TV: Differentiating Products, Change, and QR Codes." In SAGE Video. : American Marketing Association, 2012. Video, 00:05:50. https://www.doi.org/10.4135/9781473986374.
Mauricio, R., Kovacs, E. and Hayzlett, J., 2012. AMA-TV: Differentiating Products, Change, and QR Codes, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986374> [Accessed 4 Aug 2021].
Mauricio, Randell, et al. AMA-TV: Differentiating Products, Change, and QR Codes. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986374. 4 Aug 2021.copy to clipboardorEndnote
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