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AMA-TV: Social Media Posts, and Social Interactions

Name: AMA-TV: Social Media Posts, and Social Interactions
Uploaded: 2016-06-25
Duration: 3 min 53 s
Description: This chapter of AMA TV discusses how attention spans for marketing material are growing shorter. How can companies and content creators effectively vie for quality time with consumers?

Video Type: Video Case

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  Rushkoff, D. (Academic). (2015). Ama tv 4/6/2015 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986664
  
  Rushkoff, Douglas. "AMA-TV: Social Media Posts, and Social Interactions." In SAGE Video. : American Marketing Association, 2015. Video, 00:03:53. https://www.doi.org/10.4135/9781473986664.
  
  Rushkoff, D., 2015. AMA-TV: Social Media Posts, and Social Interactions, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986664> [Accessed 25 Jul 2021].
  
  Rushkoff, Douglas. AMA-TV: Social Media Posts, and Social Interactions. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986664. 25 Jul 2021.
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Summary

Summary

This chapter of AMA TV discusses how attention spans for marketing material are growing shorter. How can companies and content creators effectively vie for quality time with consumers?