SAGE Video - AMA-TV: Social Media Posts, and Social Interactions

Name: AMA-TV: Social Media Posts, and Social Interactions
Uploaded: 2016-06-25
Duration: 3 min 53 s
Description: This chapter of AMA TV discusses how attention spans for marketing material are growing shorter. How can companies and content creators effectively vie for quality time with consumers?

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Video Type: Case Study

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  Rushkoff, D. (Academic). (2015). Ama tv 4/6/2015 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986664
  
  Rushkoff, Douglas. "AMA-TV: Social Media Posts, and Social Interactions." In SAGE Video. : American Marketing Association, 2015. Video, 00:03:53. https://dx.doi.org/10.4135/9781473986664.
  
  Rushkoff, D., 2015. AMA-TV: Social Media Posts, and Social Interactions, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986664 & gt; [Accessed 7 Dec 2022].
  
  Rushkoff, Douglas. AMA-TV: Social Media Posts, and Social Interactions. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986664. 7 Dec 2022.
  
  AMA-TV: Social Media Posts, and Social Interactions [Streaming video]. 2015. doi:10.4135/9781473986664. Accessed 12/07/2022
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Summary
Chapters
Video Info

Summary

This chapter of AMA TV discusses how attention spans for marketing material are growing shorter. How can companies and content creators effectively vie for quality time with consumers?

Chapter 1: Shortened Attention Spans
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- Start time: 00:00:01
- End time: 00:03:53

Type of Content: Case Study
Title: AMA-TV: Social Media Posts, and Social Interactions
Publisher: American Marketing Association
- Publication year: 2015
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Electronic Marketing, Social Marketing, Social Media
Duration: 00:03:53
DOI: https://dx.doi.org/10.4135/9781473986664
Keywords: advertising, attention and television, attention span, commercials (advertising), consumers and audiences, research findings, Storytelling, Twitter
People
Academic: Douglas Rushkoff

Online ISBN:9781473986664

Copyright: American Marketing Association, 2015

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- Download PDFopens in new window
- Cite
  
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  Rushkoff, D. (Academic). (2015). Ama tv 4/6/2015 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986664
  
  Rushkoff, Douglas. "AMA-TV: Social Media Posts, and Social Interactions." In SAGE Video. : American Marketing Association, 2015. Video, 00:03:53. https://dx.doi.org/10.4135/9781473986664.
  
  Rushkoff, D., 2015. AMA-TV: Social Media Posts, and Social Interactions, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986664 & gt; [Accessed 7 Dec 2022].
  
  Rushkoff, Douglas. AMA-TV: Social Media Posts, and Social Interactions. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986664. 7 Dec 2022.
  
  AMA-TV: Social Media Posts, and Social Interactions [Streaming video]. 2015. doi:10.4135/9781473986664. Accessed 12/07/2022
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  Clip - https://sk.sagepub.com/video/ama-tv-cvs-lead-generation-and-customer-engagement
  
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Video Type: Case Study

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Chapter 1: Shortened Attention Spans

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AMA-TV: Social Media Posts, and Social Interactions

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Shortened Attention Spans

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