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AMA-TV: Macy’s and Digital and Social Media

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  Mauricio, R., & Kovacs, E. (Practitioners). (2014). Ama tv 1/20/2014 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986022
  
  Mauricio, Randall, and Eva Kovacs. "AMA-TV: Macy’s and Digital and Social Media." In SAGE Video. Chicago: American Marketing Association, 2014. Video, 00:04:53. https://www.doi.org/10.4135/9781473986022.
  
  Mauricio, R. and Kovacs, E., 2014. AMA-TV: Macy’s and Digital and Social Media, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986022> [Accessed 15 Jan 2021].
  
  Mauricio, Randall and Eva Kovacs. AMA-TV: Macy’s and Digital and Social Media. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986022. 15 Jan 2021.
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Summary

Summary

AMA TV presents another episode of marketing updates. A popular department store chain launches a complex digital advertising campaign, and an analytics firm outlines how to generate customer loyalty.