SAGE Video - AMA-TV: Macy’s and Digital and Social Media

Name: AMA-TV: Macy’s and Digital and Social Media
Uploaded: 2016-06-25
Duration: 4 min 53 s
Description: AMA TV presents another episode of marketing updates. A popular department store chain launches a complex digital advertising campaign, and an analytics firm outlines how to generate customer loyalty.

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Video Type: Case Study

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  Mauricio, R., & Kovacs, E. (Practitioners). (2014). Ama tv 1/20/2014 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986022
  
  Mauricio, Randall, and Eva Kovacs. "AMA-TV: Macy’s and Digital and Social Media." In SAGE Video. : American Marketing Association, 2014. Video, 00:04:53. https://dx.doi.org/10.4135/9781473986022.
  
  Mauricio, R. and Kovacs, E., 2014. AMA-TV: Macy’s and Digital and Social Media, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986022 & gt; [Accessed 10 Dec 2022].
  
  Mauricio, Randall and Eva Kovacs. AMA-TV: Macy’s and Digital and Social Media. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986022. 10 Dec 2022.
  
  AMA-TV: Macy’s and Digital and Social Media [Streaming video]. 2014. doi:10.4135/9781473986022. Accessed 12/10/2022
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Summary
Chapters
Video Info

Summary

AMA TV presents another episode of marketing updates. A popular department store chain launches a complex digital advertising campaign, and an analytics firm outlines how to generate customer loyalty.

Chapter 1: Digital Advertising and Customer Loyalty
icon angle down
- Start time: 00:00:00
- End time: 00:04:53

Type of Content: Case Study
Title: AMA-TV: Macy’s and Digital and Social Media
Publisher: American Marketing Association
- Publication year: 2014
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Consumer Behavior, Customer Relationship Management, Corporate Strategy
Duration: 00:04:53
DOI: https://dx.doi.org/10.4135/9781473986022
Keywords: cell phones, conferences, customer loyalty, customer satisfaction research, digital music, Facebook, incentives, loyalty, marketing, mentors, networking, privacy, public health, public policy, Satisfaction, Social media, tablets, think tanks
Things Discussed
Organizations Discussed:
Apple Inc., 1976-
Facebook, 2004-
Persons Discussed:
Clinton Kelley
Lesley Truex

People
Practitioner: Randall Mauricio
Practitioner: Eva Kovacs

Online ISBN:9781473986022

Copyright: American Marketing Association, 2014

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., & Kovacs, E. (Practitioners). (2014). Ama tv 1/20/2014 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986022
  
  Mauricio, Randall, and Eva Kovacs. "AMA-TV: Macy’s and Digital and Social Media." In SAGE Video. : American Marketing Association, 2014. Video, 00:04:53. https://dx.doi.org/10.4135/9781473986022.
  
  Mauricio, R. and Kovacs, E., 2014. AMA-TV: Macy’s and Digital and Social Media, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986022 & gt; [Accessed 10 Dec 2022].
  
  Mauricio, Randall and Eva Kovacs. AMA-TV: Macy’s and Digital and Social Media. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986022. 10 Dec 2022.
  
  AMA-TV: Macy’s and Digital and Social Media [Streaming video]. 2014. doi:10.4135/9781473986022. Accessed 12/10/2022
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Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Digital Advertising and Customer Loyalty

Things Discussed

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AMA-TV: Macy’s and Digital and Social Media

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Digital Advertising and Customer Loyalty

Things Discussed

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