Sage Video - AMA-TV: CMA, Mobile Marketing, and Twitter

Name: AMA-TV: CMA, Mobile Marketing, and Twitter
Uploaded: 2016-06-25
Duration: 5 min 55 s
Description: This episode of AMA TV looks at overlooked markets and under-researched opportunities. Country music fans represent a large community that spans across demographic categories, proving that preconceived notions can mean lost business.

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Video Type: Case Study

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  Mauricio, R., Kovacs, E., & Minkara, O. (Practitioners). (2012). AMA TV 4/9/2012 [Video]. Sage Knowledge. https://doi.org/10.4135/9781473986336
  
  Mauricio, Randall, Eva Kovacs, and Omer Minkara. "AMA-TV: CMA, Mobile Marketing, and Twitter." In Sage Video. : American Marketing Association, 2012. Video, 00:05:55. https://doi.org/10.4135/9781473986336.
  
  Mauricio, R., Kovacs, E. and Minkara, O., 2012. AMA-TV: CMA, Mobile Marketing, and Twitter, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473986336 & gt; [Accessed 2 Oct 2023].
  
  Mauricio, Randall, et al. AMA-TV: CMA, Mobile Marketing, and Twitter. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473986336. 2 Oct 2023.
  
  AMA-TV: CMA, Mobile Marketing, and Twitter [Streaming video]. 2012. doi:10.4135/9781473986336. Accessed 10/02/2023
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Summary
Chapters
Video Info

Summary

This episode of AMA TV looks at overlooked markets and under-researched opportunities. Country music fans represent a large community that spans across demographic categories, proving that preconceived notions can mean lost business.

Chapter 1: Country Music Branding Without Stereotypes
icon angle down
- Start time: 00:00:00
- End time: 00:05:55

Type of Content: Case Study
Title: AMA-TV: CMA, Mobile Marketing, and Twitter
Publisher: American Marketing Association
- Publication year: 2012
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Brand Management & Strategy, Research Methods for Business & Management (general), Electronic Marketing
Duration: 00:05:55
DOI: https://doi.org/10.4135/9781473986336
Keywords:
brand communities, brand management, brand personality, branding, cell phones, correlation, creativity, crisis management, crisis management: corporate, customer care, fans, higher education, higher education funding, hybrid vehicle, marketing, music, new media, partnerships, professional development, Sponsorship, Stereotypes, Stereotypes and stereotyping, tablets, training, Twitter, value chains, web portals, workshops
Show allShow less
Things Discussed
Organizations Discussed:
Best Buy, 1966-
Twitter, 2006-
Airbnb, Inc., 2008-
Blockbuster Video, 1985-2012
Persons Discussed:
Angela Mendenhall
Reba McEntire
Debra Wheatman
Elizabeth Scarborough

People
Practitioner: Randall Mauricio
Practitioner: Eva Kovacs
Practitioner: Omer Minkara

Online ISBN: 9781473986336

Copyright: American Marketing Association, 2012

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  Mauricio, R., Kovacs, E., & Minkara, O. (Practitioners). (2012). AMA TV 4/9/2012 [Video]. Sage Knowledge. https://doi.org/10.4135/9781473986336
  
  Mauricio, Randall, Eva Kovacs, and Omer Minkara. "AMA-TV: CMA, Mobile Marketing, and Twitter." In Sage Video. : American Marketing Association, 2012. Video, 00:05:55. https://doi.org/10.4135/9781473986336.
  
  Mauricio, R., Kovacs, E. and Minkara, O., 2012. AMA-TV: CMA, Mobile Marketing, and Twitter, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473986336 & gt; [Accessed 2 Oct 2023].
  
  Mauricio, Randall, et al. AMA-TV: CMA, Mobile Marketing, and Twitter. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473986336. 2 Oct 2023.
  
  AMA-TV: CMA, Mobile Marketing, and Twitter [Streaming video]. 2012. doi:10.4135/9781473986336. Accessed 10/02/2023
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Video Type: Case Study

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Chapters

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Chapter 1: Country Music Branding Without Stereotypes

Things Discussed

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AMA-TV: CMA, Mobile Marketing, and Twitter

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Country Music Branding Without Stereotypes

Things Discussed

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