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AMA-TV: CMA, Mobile Marketing, and Twitter

Video Type: Archival Content

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  Mauricio, R., Kovacs, E. & Minkara, O. (Practitioner). (2012). AMA TV 4/9/2012 [Streaming video]. Retrieved from SAGE Video.
  
  Mauricio, Randall, Eva Kovacs and Omer Minkara. "AMA-TV: CMA, Mobile Marketing, and Twitter." SAGE Video video, 00:05:55. 2012. https://sk.sagepub.com/video/ama-tv-cma-mobile-marketing-and-twitter.
  
  AMA-TV: CMA, Mobile Marketing, and Twitter 2012, online video, American Marketing Association, Chicago, viewed 13 August 2020, <https://sk.sagepub.com/video/ama-tv-cma-mobile-marketing-and-twitter>.
  
  Mauricio, Randall, et al. "AMA-TV: CMA, Mobile Marketing, and Twitter." Online video clip. SAGE Video. American Marketing Association, 25 Jun. 2016. Web. 13 Aug. 2020.
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Summary

Summary

This episode of AMA TV looks at overlooked markets and under-researched opportunities. Country music fans represent a large community that spans across demographic categories, proving that preconceived notions can mean lost business.