SAGE Video - AMA-TV: CMA, Mobile Marketing, and Twitter

Name: AMA-TV: CMA, Mobile Marketing, and Twitter
Uploaded: 2016-06-25
Duration: 5 min 55 s
Description: This episode of AMA TV looks at overlooked markets and under-researched opportunities. Country music fans represent a large community that spans across demographic categories, proving that preconceived notions can mean lost business.

Transcript

Video Type: Case Study

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., Kovacs, E., & Minkara, O. (Practitioners). (2012). AMA TV 4/9/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986336
  
  Mauricio, Randall, Eva Kovacs, and Omer Minkara. "AMA-TV: CMA, Mobile Marketing, and Twitter." In SAGE Video. : American Marketing Association, 2012. Video, 00:05:55. https://dx.doi.org/10.4135/9781473986336.
  
  Mauricio, R., Kovacs, E. and Minkara, O., 2012. AMA-TV: CMA, Mobile Marketing, and Twitter, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986336 & gt; [Accessed 10 Dec 2022].
  
  Mauricio, Randall, et al. AMA-TV: CMA, Mobile Marketing, and Twitter. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986336. 10 Dec 2022.
  
  AMA-TV: CMA, Mobile Marketing, and Twitter [Streaming video]. 2012. doi:10.4135/9781473986336. Accessed 12/10/2022
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/ama-tv-cma-mobile-marketing-and-twitter
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/ama-tv-cma-mobile-marketing-and-twitter
  
  Copy to clipboard
  
  Cancel

Summary
Chapters
Video Info

Summary

This episode of AMA TV looks at overlooked markets and under-researched opportunities. Country music fans represent a large community that spans across demographic categories, proving that preconceived notions can mean lost business.

Chapter 1: Country Music Branding Without Stereotypes
icon angle down
- Start time: 00:00:00
- End time: 00:05:55

Type of Content: Case Study
Title: AMA-TV: CMA, Mobile Marketing, and Twitter
Publisher: American Marketing Association
- Publication year: 2012
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Brand Management & Strategy, Research Methods for Business & Management (general), Electronic Marketing
Duration: 00:05:55
DOI: https://dx.doi.org/10.4135/9781473986336
Keywords: brand communities, brand management, brand personality, branding, cell phones, correlation, creativity, crisis management, crisis management: corporate, customer care, fans, higher education, higher education funding, hybrid vehicle, marketing, music, new media, partnerships, professional development, Sponsorship, Stereotypes, Stereotypes and stereotyping, tablets, training, Twitter, value chains, web portals, workshops
Things Discussed
Organizations Discussed:
Best Buy, 1966-
Twitter, 2006-
Airbnb, Inc., 2008-
Blockbuster Video, 1985-2012
Persons Discussed:
Angela Mendenhall
Reba McEntire
Debra Wheatman
Elizabeth Scarborough

People
Practitioner: Randall Mauricio
Practitioner: Eva Kovacs
Practitioner: Omer Minkara

Online ISBN:9781473986336

Copyright: American Marketing Association, 2012

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., Kovacs, E., & Minkara, O. (Practitioners). (2012). AMA TV 4/9/2012 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986336
  
  Mauricio, Randall, Eva Kovacs, and Omer Minkara. "AMA-TV: CMA, Mobile Marketing, and Twitter." In SAGE Video. : American Marketing Association, 2012. Video, 00:05:55. https://dx.doi.org/10.4135/9781473986336.
  
  Mauricio, R., Kovacs, E. and Minkara, O., 2012. AMA-TV: CMA, Mobile Marketing, and Twitter, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986336 & gt; [Accessed 10 Dec 2022].
  
  Mauricio, Randall, et al. AMA-TV: CMA, Mobile Marketing, and Twitter. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986336. 10 Dec 2022.
  
  AMA-TV: CMA, Mobile Marketing, and Twitter [Streaming video]. 2012. doi:10.4135/9781473986336. Accessed 12/10/2022
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/ama-tv-cma-mobile-marketing-and-twitter
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/ama-tv-cma-mobile-marketing-and-twitter
  
  Copy to clipboard
  
  Cancel

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

Browse by discipline

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Country Music Branding Without Stereotypes

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

SAGE Recommends

No internet connection.

AMA-TV: CMA, Mobile Marketing, and Twitter

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Country Music Branding Without Stereotypes

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

SAGE Recommends