Summary
This episode of AMA TV looks at overlooked markets and under-researched opportunities. Country music fans represent a large community that spans across demographic categories, proving that preconceived notions can mean lost business.
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Mauricio, R., Kovacs, E., & Minkara, O. (Practitioners). (2012). AMA TV 4/9/2012 [Video]. SAGE Knowledge. https://dx.
This episode of AMA TV looks at overlooked markets and under-researched opportunities. Country music fans represent a large community that spans across demographic categories, proving that preconceived notions can mean lost business.
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