One method for generating brand loyalty is to incorporate a philosophy and world perspective into a brand identity beyond the product itself. AMA TV presents the strategy employed by the Chipotle restaurant chain to bring focus to local agriculture.
AMA-TV: Chipotle, Sustainability, and Brand Tracking
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Mauricio, R., Kovacs, E., & Conrad, J. (Practitioners). (2011). AMA TV 10/24/2011 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986077
Mauricio, Randell, Eva Kovacs, and James Conrad. "AMA-TV: Chipotle, Sustainability, and Brand Tracking." In SAGE Video. : American Marketing Association, 2011. Video, 00:05:44. https://www.doi.org/10.4135/9781473986077.
Mauricio, R., Kovacs, E. and Conrad, J., 2011. AMA-TV: Chipotle, Sustainability, and Brand Tracking, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986077> [Accessed 27 Jul 2021].
Mauricio, Randell, et al. AMA-TV: Chipotle, Sustainability, and Brand Tracking. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986077. 27 Jul 2021.copy to clipboardorEndnote
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