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AMA-TV: Shinola and Branding

Name: AMA-TV: Shinola and Branding
Uploaded: 2016-06-25
Duration: 2 min 57 s
Description: AMA TV highlights an old brand with a new identity and a 21st century marketing campaign. Find out how Shinola plans to invigorate Detroit with a new line of American-made goods.

Video Type: Case Study

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  (2015). Ama tv 5/18/2015 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986633
  
  "AMA-TV: Shinola and Branding." In SAGE Video. : American Marketing Association, 2015. Video, 00:02:57. https://www.doi.org/10.4135/9781473986633.
  
  , 2015. AMA-TV: Shinola and Branding, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986633> [Accessed 28 Nov 2021].
  
  AMA-TV: Shinola and Branding. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986633. 28 Nov 2021.
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  Clip - https://sk.sagepub.com/video/ama-tv-charity-water-trends-and-brand-imperatives
  
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Summary

Summary

AMA TV highlights an old brand with a new identity and a 21st century marketing campaign. Find out how Shinola plans to invigorate Detroit with a new line of American-made goods.