SAGE Video - AMA-TV: Shinola and Branding

Name: AMA-TV: Shinola and Branding
Uploaded: 2016-06-25
Duration: 2 min 57 s
Description: AMA TV highlights an old brand with a new identity and a 21st century marketing campaign. Find out how Shinola plans to invigorate Detroit with a new line of American-made goods.

Transcript

Video Type: Case Study

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  (2015). Ama tv 5/18/2015 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986633
  
  "AMA-TV: Shinola and Branding." In SAGE Video. : American Marketing Association, 2015. Video, 00:02:57. https://dx.doi.org/10.4135/9781473986633.
  
  , 2015. AMA-TV: Shinola and Branding, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986633 & gt; [Accessed 8 Feb 2023].
  
  AMA-TV: Shinola and Branding. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986633. 8 Feb 2023.
  
  AMA-TV: Shinola and Branding [Streaming video]. 2015. doi:10.4135/9781473986633. Accessed 02/08/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/ama-tv-charity-water-trends-and-brand-imperatives
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/ama-tv-charity-water-trends-and-brand-imperatives
  
  Copy to clipboard
  
  Cancel

Summary
Chapters
Video Info

Summary

AMA TV highlights an old brand with a new identity and a 21st century marketing campaign. Find out how Shinola plans to invigorate Detroit with a new line of American-made goods.

Chapter 1: Shinola and Urban Renewal
icon angle down
- Start time: 00:00:00
- End time: 00:02:57

Type of Content: Case Study
Title: AMA-TV: Shinola and Branding
Publisher: American Marketing Association
- Publication year: 2015
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing Management, Strategic Implementation, Competitive Strategy
Duration: 00:02:57
DOI: https://dx.doi.org/10.4135/9781473986633
Keywords: brand personality, gentrification, manufacturing, manufacturing sector, marketing, marketing concept, urban renewal
Things Discussed
Organizations Discussed:
Shinola, 2011-
Places Discussed:
Detroit, Michigan

Online ISBN:9781473986633

Copyright: American Marketing Association, 2015

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  (2015). Ama tv 5/18/2015 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986633
  
  "AMA-TV: Shinola and Branding." In SAGE Video. : American Marketing Association, 2015. Video, 00:02:57. https://dx.doi.org/10.4135/9781473986633.
  
  , 2015. AMA-TV: Shinola and Branding, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986633 & gt; [Accessed 8 Feb 2023].
  
  AMA-TV: Shinola and Branding. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986633. 8 Feb 2023.
  
  AMA-TV: Shinola and Branding [Streaming video]. 2015. doi:10.4135/9781473986633. Accessed 02/08/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/ama-tv-charity-water-trends-and-brand-imperatives
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/ama-tv-charity-water-trends-and-brand-imperatives
  
  Copy to clipboard
  
  Cancel

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

Browse by discipline

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Shinola and Urban Renewal

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

SAGE Recommends

No internet connection.

All search filters on the page have been cleared.

AMA-TV: Shinola and Branding

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Shinola and Urban Renewal

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

SAGE Recommends