SAGE Video - AMA-TV: Causation, Webinars, and Corporate Gifting

Name: AMA-TV: Causation, Webinars, and Corporate Gifting
Uploaded: 2016-06-25
Duration: 5 min 47 s
Description: This segment of AMA TV discusses the importance of organizing a company's presence carefully and choosing presents wisely. AMA investigates developing product changes in customer relations and gift giving in corporate relations.

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Video Type: Case Study

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  Mauricio, R., Kovacs, E., & Gordon, P. (Practitioners). (2013). AMA TV 11/4/2013 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986473
  
  Mauricio, Randell, Eva Kovacs, and Paul Gordon. "AMA-TV: Causation, Webinars, and Corporate Gifting." In SAGE Video. : American Marketing Association, 2013. Video, 00:05:47. https://dx.doi.org/10.4135/9781473986473.
  
  Mauricio, R., Kovacs, E. and Gordon, P., 2013. AMA-TV: Causation, Webinars, and Corporate Gifting, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986473 & gt; [Accessed 9 Feb 2023].
  
  Mauricio, Randell, et al. AMA-TV: Causation, Webinars, and Corporate Gifting. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986473. 9 Feb 2023.
  
  AMA-TV: Causation, Webinars, and Corporate Gifting [Streaming video]. 2013. doi:10.4135/9781473986473. Accessed 02/09/2023
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Summary
Chapters
Video Info

Summary

This segment of AMA TV discusses the importance of organizing a company's presence carefully and choosing presents wisely. AMA investigates developing product changes in customer relations and gift giving in corporate relations.

Chapter 1: Presence & Presents
icon angle down
- Start time: 00:00:00
- End time: 00:05:47

Type of Content: Case Study
Title: AMA-TV: Causation, Webinars, and Corporate Gifting
Publisher: American Marketing Association
- Publication year: 2013
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Consumer Behavior, Customer Relationship Management, Recruitment & Retention
Duration: 00:05:47
DOI: https://dx.doi.org/10.4135/9781473986473
Keywords: blogs, causation, certification, conferences, corporate culture, costs and cost analysis, customer care, customer loyalty, demographics, electronics, email, e-mail, employment, geographic location, gift giving, gifts and reciprocity, interactive media, job hunting, journal articles, marketing, marketing (business), marketing and customer value, organizational structure, press releases, product line management, recruiting, return on investment, Skills (abilities), Social media, Strategy (organizational), tactics, transcription, trends, video recording, videos, workshops
Things Discussed
Persons Discussed:
Greg Allenby

People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs
Practitioner: Paul Gordon

Online ISBN:9781473986473

Copyright: American Marketing Association, 2013

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., Kovacs, E., & Gordon, P. (Practitioners). (2013). AMA TV 11/4/2013 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986473
  
  Mauricio, Randell, Eva Kovacs, and Paul Gordon. "AMA-TV: Causation, Webinars, and Corporate Gifting." In SAGE Video. : American Marketing Association, 2013. Video, 00:05:47. https://dx.doi.org/10.4135/9781473986473.
  
  Mauricio, R., Kovacs, E. and Gordon, P., 2013. AMA-TV: Causation, Webinars, and Corporate Gifting, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986473 & gt; [Accessed 9 Feb 2023].
  
  Mauricio, Randell, et al. AMA-TV: Causation, Webinars, and Corporate Gifting. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986473. 9 Feb 2023.
  
  AMA-TV: Causation, Webinars, and Corporate Gifting [Streaming video]. 2013. doi:10.4135/9781473986473. Accessed 02/09/2023
  copy to clipboard
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  Export to your reference manager Endnote
  
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- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/ama-tv-causation-webinars-and-corporate-gifting
  
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Video Type: Case Study

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Chapter 1: Presence & Presents

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AMA-TV: Causation, Webinars, and Corporate Gifting

Video Type: Case Study

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Chapter 1: Presence & Presents

Things Discussed

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