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AMA-TV: Causation, Webinars, and Corporate Gifting

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  Mauricio, R., Kovacs, E., & Gordon, P. (Practitioners). (2013). AMA TV 11/4/2013 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986473
  
  Mauricio, Randell, Eva Kovacs, and Paul Gordon. "AMA-TV: Causation, Webinars, and Corporate Gifting." In SAGE Video. Chicago: American Marketing Association, 2013. Video, 00:05:47. https://www.doi.org/10.4135/9781473986473.
  
  Mauricio, R., Kovacs, E. and Gordon, P., 2013. AMA-TV: Causation, Webinars, and Corporate Gifting, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986473> [Accessed 15 Jan 2021].
  
  Mauricio, Randell, et al. AMA-TV: Causation, Webinars, and Corporate Gifting. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986473. 15 Jan 2021.
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Summary

Summary

This segment of AMA TV discusses the importance of organizing a company's presence carefully and choosing presents wisely. AMA investigates developing product changes in customer relations and gift giving in corporate relations.