Sage Video - AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior

Name: AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior
Uploaded: 2016-06-25
Duration: 6 min 35 s
Description: It's often the small details and personal touches that make a business relationship. See how a hand-written letter to a client can establish a lasting personal bond.

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Video Type: Case Study

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  Mauricio, R., & Kovacs, E. (Practitioners). (2013). Ama tv 5/6/2013 [Video]. Sage Knowledge. https://doi.org/10.4135/9781473985995
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior." In Sage Video. : American Marketing Association, 2013. Video, 00:06:35. https://doi.org/10.4135/9781473985995.
  
  Mauricio, R. and Kovacs, E., 2013. AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473985995 & gt; [Accessed 2 Dec 2023].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473985995. 2 Dec 2023.
  
  AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior [Streaming video]. 2013. doi:10.4135/9781473985995. Accessed 12/02/2023
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Summary
Chapters
Video Info

Summary

It's often the small details and personal touches that make a business relationship. See how a hand-written letter to a client can establish a lasting personal bond.

Chapter 1: Personal Touches and Customer Trust
icon angle down
- Start time: 00:00:00
- End time: 00:06:35

Type of Content: Case Study
Title: AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior
Publisher: American Marketing Association
- Publication year: 2013
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Customer Relationship Management, Motivation, Consumer Behavior
Duration: 00:06:35
DOI: https://doi.org/10.4135/9781473985995
Keywords:
business-to-business, conferences, consultants, emerging markets, happiness, innovation (business), job satisfaction, letter writing, letter-writing, research, Shopping, training, video conferencing
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Things Discussed
Persons Discussed:
Kelly Weppler Hernandez
Tim Tyrell-Smith
Andy Nilssen

People
Practitioner: Randell Mauricio
Practitioner: Eva Kovacs

Online ISBN: 9781473985995

Copyright: American Marketing Association, 2013

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  Mauricio, R., & Kovacs, E. (Practitioners). (2013). Ama tv 5/6/2013 [Video]. Sage Knowledge. https://doi.org/10.4135/9781473985995
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior." In Sage Video. : American Marketing Association, 2013. Video, 00:06:35. https://doi.org/10.4135/9781473985995.
  
  Mauricio, R. and Kovacs, E., 2013. AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473985995 & gt; [Accessed 2 Dec 2023].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473985995. 2 Dec 2023.
  
  AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior [Streaming video]. 2013. doi:10.4135/9781473985995. Accessed 12/02/2023
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Video Type: Case Study

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Chapter 1: Personal Touches and Customer Trust

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AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior

Video Type: Case Study

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Summary

Chapters

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Chapter 1: Personal Touches and Customer Trust

Things Discussed

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