This episode of AMA TV centers on advanced data analysis and focused career planning. Advanced analytics uses improved statistical modeling to better predict buying behavior. A goal-specific career campaign can help a marketer achieve the career summit they seek.
AMA-TV: Long-term Strategy Development and Networking
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Mauricio, R., & Kovacs, E. (Practitioners). (2015). Ama tv 1/5/2015 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986701
Mauricio, Randall, and Eva Kovacs. "AMA-TV: Long-term Strategy Development and Networking." In SAGE Video. : American Marketing Association, 2015. Video, 00:05:22. https://www.doi.org/10.4135/9781473986701.
Mauricio, R. and Kovacs, E., 2015. AMA-TV: Long-term Strategy Development and Networking, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986701> [Accessed 23 Sep 2021].
Mauricio, Randall and Eva Kovacs. AMA-TV: Long-term Strategy Development and Networking. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986701. 23 Sep 2021.copy to clipboardorEndnote
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