SAGE Video - AMA-TV: The New Heartland Group and Brand Strategies

Name: AMA-TV: The New Heartland Group and Brand Strategies
Uploaded: 2016-06-25
Duration: 3 min 35 s
Description: AMA TV looks at the focus and research of the New Heartland Group. The New Heartland Group has dedicated its energies to identifying the key traits of the midwestern United States and transforming this demographic into its own brand concept.

Transcript

Video Type: Case Study

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  (2015). Ama tv 6/1/2015 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986626
  
  "AMA-TV: The New Heartland Group and Brand Strategies." In SAGE Video. : American Marketing Association, 2015. Video, 00:03:35. https://dx.doi.org/10.4135/9781473986626.
  
  , 2015. AMA-TV: The New Heartland Group and Brand Strategies, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986626 & gt; [Accessed 15 Aug 2022].
  
  AMA-TV: The New Heartland Group and Brand Strategies. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986626. 15 Aug 2022.
  
  AMA-TV: The New Heartland Group and Brand Strategies [Streaming video]. 2015. doi:10.4135/9781473986626. Accessed 08/15/2022
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Summary

Summary

AMA TV looks at the focus and research of the New Heartland Group. The New Heartland Group has dedicated its energies to identifying the key traits of the midwestern United States and transforming this demographic into its own brand concept.