AMA TV looks at the focus and research of the New Heartland Group. The New Heartland Group has dedicated its energies to identifying the key traits of the midwestern United States and transforming this demographic into its own brand concept.
AMA-TV: The New Heartland Group and Brand Strategies
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(2015). Ama tv 6/1/2015 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986626
"AMA-TV: The New Heartland Group and Brand Strategies." In SAGE Video. : American Marketing Association, 2015. Video, 00:03:35. https://www.doi.org/10.4135/9781473986626.
, 2015. AMA-TV: The New Heartland Group and Brand Strategies, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986626> [Accessed 23 Oct 2021].
AMA-TV: The New Heartland Group and Brand Strategies. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986626. 23 Oct 2021.copy to clipboardorEndnote
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