SAGE Video - AMA-TV: The New Heartland Group and Brand Strategies

Name: AMA-TV: The New Heartland Group and Brand Strategies
Uploaded: 2016-06-25
Duration: 3 min 35 s
Description: AMA TV looks at the focus and research of the New Heartland Group. The New Heartland Group has dedicated its energies to identifying the key traits of the midwestern United States and transforming this demographic into its own brand concept.

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Video Type: Case Study

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  (2015). Ama tv 6/1/2015 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986626
  
  "AMA-TV: The New Heartland Group and Brand Strategies." In SAGE Video. : American Marketing Association, 2015. Video, 00:03:35. https://dx.doi.org/10.4135/9781473986626.
  
  , 2015. AMA-TV: The New Heartland Group and Brand Strategies, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986626 & gt; [Accessed 10 Dec 2022].
  
  AMA-TV: The New Heartland Group and Brand Strategies. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986626. 10 Dec 2022.
  
  AMA-TV: The New Heartland Group and Brand Strategies [Streaming video]. 2015. doi:10.4135/9781473986626. Accessed 12/10/2022
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Summary
Chapters
Video Info

Summary

AMA TV looks at the focus and research of the New Heartland Group. The New Heartland Group has dedicated its energies to identifying the key traits of the midwestern United States and transforming this demographic into its own brand concept.

Chapter 1: The New Heartland
icon angle down
- Start time: 00:00:00
- End time: 00:03:34

Type of Content: Case Study
Title: AMA-TV: The New Heartland Group and Brand Strategies
Publisher: American Marketing Association
- Publication year: 2015
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Corporate Strategy, Consumer Behavior, Public Relations
Duration: 00:03:35
DOI: https://dx.doi.org/10.4135/9781473986626
Keywords: advertising agencies, car cultures, demographic data, marketing, Midwestern United States, music festivals, outdoor recreation, red states, regional characteristics, regional culture, Social media
Things Discussed
Organizations Discussed:
New Heartland Group, 2002-

Online ISBN:9781473986626

Copyright: American Marketing Association, 2015

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Tools
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- Download PDFopens in new window
- Cite
  
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  Format APA
  
  (2015). Ama tv 6/1/2015 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986626
  
  "AMA-TV: The New Heartland Group and Brand Strategies." In SAGE Video. : American Marketing Association, 2015. Video, 00:03:35. https://dx.doi.org/10.4135/9781473986626.
  
  , 2015. AMA-TV: The New Heartland Group and Brand Strategies, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986626 & gt; [Accessed 10 Dec 2022].
  
  AMA-TV: The New Heartland Group and Brand Strategies. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986626. 10 Dec 2022.
  
  AMA-TV: The New Heartland Group and Brand Strategies [Streaming video]. 2015. doi:10.4135/9781473986626. Accessed 12/10/2022
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Video Type: Case Study

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Chapter 1: The New Heartland

Things Discussed

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AMA-TV: The New Heartland Group and Brand Strategies

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: The New Heartland

Things Discussed

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