SAGE Video - AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms

Name: AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms
Uploaded: 2016-06-25
Duration: 3 min 30 s
Description: This episode of AMA TV examines a new envisioning of the customer-oriented newsletter from King Arthur Flour. The humble newsletter becomes a full-featured newsstand magazine.

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Video Type: Case Study

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  (2015). Ama tv 6/15/2015 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986619
  
  "AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms." In SAGE Video. : American Marketing Association, 2015. Video, 00:03:30. https://dx.doi.org/10.4135/9781473986619.
  
  , 2015. AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986619 & gt; [Accessed 1 Feb 2023].
  
  AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986619. 1 Feb 2023.
  
  AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms [Streaming video]. 2015. doi:10.4135/9781473986619. Accessed 02/01/2023
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Summary
Chapters
Video Info

Summary

This episode of AMA TV examines a new envisioning of the customer-oriented newsletter from King Arthur Flour. The humble newsletter becomes a full-featured newsstand magazine.

Chapter 1: King Arthur Flour: Sift
icon angle down
- Start time: 00:00:01
- End time: 00:03:30

Type of Content: Case Study
Title: AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms
Publisher: American Marketing Association
- Publication year: 2015
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing Management, Marketing Strategy, Public Relations
Duration: 00:03:30
DOI: https://dx.doi.org/10.4135/9781473986619
Keywords: advertising agencies, bakeries, flour, food, magazine design, marketing, newsletters
Things Discussed
Organizations Discussed:
King Arthur Flour Company, 1790-
Persons Discussed:
Tamara Dowd
Joy the Baker
Alexandra Stafford
Karen Zuckerman

Online ISBN:9781473986619

Copyright: American Marketing Association, 2015

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Tools
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- Download PDFopens in new window
- Cite
  
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  (2015). Ama tv 6/15/2015 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986619
  
  "AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms." In SAGE Video. : American Marketing Association, 2015. Video, 00:03:30. https://dx.doi.org/10.4135/9781473986619.
  
  , 2015. AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986619 & gt; [Accessed 1 Feb 2023].
  
  AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986619. 1 Feb 2023.
  
  AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms [Streaming video]. 2015. doi:10.4135/9781473986619. Accessed 02/01/2023
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  Clip - https://sk.sagepub.com/video/ama-tv-analytics-market-forecasting-marketing-efficiency-modeling-and-customer-dynamics
  
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Video Type: Case Study

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Chapter 1: King Arthur Flour: Sift

Things Discussed

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AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: King Arthur Flour: Sift

Things Discussed

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