SAGE Video - AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms

Name: AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms
Uploaded: 2016-06-25
Duration: 3 min 30 s
Description: This episode of AMA TV examines a new envisioning of the customer-oriented newsletter from King Arthur Flour. The humble newsletter becomes a full-featured newsstand magazine.

Transcript

Video Type: Case Study

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  (2015). Ama tv 6/15/2015 [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473986619
  
  "AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms." In SAGE Video. : American Marketing Association, 2015. Video, 00:03:30. https://dx.doi.org/10.4135/9781473986619.
  
  , 2015. AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473986619 & gt; [Accessed 11 Aug 2022].
  
  AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473986619. 11 Aug 2022.
  
  AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms [Streaming video]. 2015. doi:10.4135/9781473986619. Accessed 08/11/2022
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Summary

Summary

This episode of AMA TV examines a new envisioning of the customer-oriented newsletter from King Arthur Flour. The humble newsletter becomes a full-featured newsstand magazine.