SAGE Video - Advertising - focus on guerilla / low budget work

Name: Advertising - focus on guerilla / low budget work
Uploaded: 2015-06-24
Duration: 8 min 19 s
Description: Professor Lee Barron explains the application and benefits of guerrilla marketing tactics.

Transcript

Video Type: Tutorial

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  Barron, L. (Academic). (2015). Advertising: Guerrilla and Low Budget Work [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473945623
  
  Barron, Lee. "Advertising - focus on guerilla / low budget work." In SAGE Video. : SAGE Publications, Ltd., 2015. Video, 00:08:19. https://dx.doi.org/10.4135/9781473945623.
  
  Barron, L., 2015. Advertising - focus on guerilla / low budget work, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473945623 & gt; [Accessed 4 Dec 2022].
  
  Barron, Lee. Advertising - focus on guerilla / low budget work. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 24 Jun 2015. doi: https://dx.doi.org/10.4135/9781473945623. 4 Dec 2022.
  
  Advertising - focus on guerilla / low budget work [Streaming video]. 2015. doi:10.4135/9781473945623. Accessed 12/04/2022
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Summary
Chapters
Video Info

Summary

Professor Lee Barron explains the application and benefits of guerrilla marketing tactics.

Chapter 1: Guerrilla advertising
icon angle down
- Start time: 00:00:00
- End time: 00:00:54
Chapter 2: Why the need for guerrilla styles?
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- Start time: 00:00:55
- End time: 00:03:39
Chapter 3: What is the need for guerrilla marketing?
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- Start time: 00:03:40
- End time: 00:04:59
Chapter 4: Examples
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- Start time: 00:05:00
- End time: 00:07:29
Chapter 5: Questions to consider
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- Start time: 00:07:30
- End time: 00:08:19

Type of Content: Tutorial
Title: Advertising - focus on guerilla / low budget work
Publisher: SAGE Publications, Ltd.
- Publication year: 2015
- Online pub date: June 24, 2015
Discipline: Media, Communication & Cultural Studies
Subject: Advertising, Advertising Copywriting & Campaigns
Duration: 00:08:19
DOI: https://dx.doi.org/10.4135/9781473945623
Keywords: advertising, advertising campaigns, creativity, direct marketing, food marketing programs, marketing, marketing strategy, television

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Barron, L. (Academic). (2015). Advertising: Guerrilla and Low Budget Work [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473945623
  
  Barron, Lee. "Advertising - focus on guerilla / low budget work." In SAGE Video. : SAGE Publications, Ltd., 2015. Video, 00:08:19. https://dx.doi.org/10.4135/9781473945623.
  
  Barron, L., 2015. Advertising - focus on guerilla / low budget work, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473945623 & gt; [Accessed 4 Dec 2022].
  
  Barron, Lee. Advertising - focus on guerilla / low budget work. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 24 Jun 2015. doi: https://dx.doi.org/10.4135/9781473945623. 4 Dec 2022.
  
  Advertising - focus on guerilla / low budget work [Streaming video]. 2015. doi:10.4135/9781473945623. Accessed 12/04/2022
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Guerrilla advertising

Chapter 2: Why the need for guerrilla styles?

Chapter 3: What is the need for guerrilla marketing?

Chapter 4: Examples

Chapter 5: Questions to consider

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Advertising - focus on guerilla / low budget work

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Guerrilla advertising

Chapter 2: Why the need for guerrilla styles?

Chapter 3: What is the need for guerrilla marketing?

Chapter 4: Examples

Chapter 5: Questions to consider

Sign in to access this content

Get a 30 day FREE TRIAL

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