Professor Lee Barron explains the application and benefits of guerrilla marketing tactics.
- Type of Content: Tutorial
- Title: Advertising - focus on guerilla / low budget work
- Publisher: SAGE Publications, Ltd.
- Publication year: 2015
- Online pub date:
- Discipline: Media, Communication & Cultural Studies
- Subject: Advertising, Advertising Copywriting & Campaigns
- Duration: 00:08:19
- Keywords: advertising, advertising campaigns, creativity, direct marketing, food marketing programs, marketing, marketing strategy, television
Academic: Lee BarronOnline ISBN:9781473945623Copyright: © SAGE Publications, 2015