Professor Lee Barron explains the application and benefits of guerrilla marketing tactics.
Advertising - focus on guerilla / low budget work
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Barron, L. (Academic). (2015). Advertising: Guerrilla and Low Budget Work [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473945623
Barron, Lee. "Advertising - focus on guerilla / low budget work." In SAGE Video. : SAGE Publications, Ltd., 2015. Video, 00:08:19. https://www.doi.org/10.4135/9781473945623.
Barron, L., 2015. Advertising - focus on guerilla / low budget work, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473945623> [Accessed 26 Jul 2021].
Barron, Lee. Advertising - focus on guerilla / low budget work. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 24 Jun 2015. doi: https://www.doi.org/10.4135/9781473945623. 26 Jul 2021.copy to clipboardorEndnote
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