Transcript

Advertising - focus on guerilla / low budget work

Name: Advertising - focus on guerilla / low budget work
Uploaded: 2015-06-24
Duration: 8 min 19 s
Description: Professor Lee Barron explains the application and benefits of guerrilla marketing tactics.

Video Type: Tutorial

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  Barron, L. (Academic). (2015). Advertising: Guerrilla and Low Budget Work [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473945623
  
  Barron, Lee. "Advertising - focus on guerilla / low budget work." In SAGE Video. : SAGE Publications, Ltd., 2015. Video, 00:08:19. https://dx.doi.org/10.4135/9781473945623.
  
  Barron, L., 2015. Advertising - focus on guerilla / low budget work, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473945623 & gt; [Accessed 2 Jul 2022].
  
  Barron, Lee. Advertising - focus on guerilla / low budget work. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 24 Jun 2015. doi: https://dx.doi.org/10.4135/9781473945623. 2 Jul 2022.
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