SAGE Video - Advertising and Ethics

Name: Advertising and Ethics
Uploaded: 2016-01-28
Duration: 14 min 19 s
Description: Professor Chris Hackney discusses the ethics of advertising. The professor uses western philosophy to explain why advertising should be ethical and presents case studies to serve as examples of ethical and unethical advertising.

Transcript

Video Type: Tutorial

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  Hackley, C. (Academic). (2016). Advertising and ethics [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473954571
  
  Hackley, Chris. "Advertising and Ethics." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:14:19. https://dx.doi.org/10.4135/9781473954571.
  
  Hackley, C., 2016. Advertising and Ethics, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473954571 & gt; [Accessed 6 Dec 2022].
  
  Hackley, Chris. Advertising and Ethics. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473954571. 6 Dec 2022.
  
  Advertising and Ethics [Streaming video]. 2016. doi:10.4135/9781473954571. Accessed 12/06/2022
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Summary
Chapters
Video Info

Summary

Professor Chris Hackney discusses the ethics of advertising. The professor uses western philosophy to explain why advertising should be ethical and presents case studies to serve as examples of ethical and unethical advertising.

Chapter 1: Advertising and Ethics
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- Start time: 00:00:00
- End time: 00:00:38
Chapter 2: Why Should Advertising be Ethical?
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- Start time: 00:00:39
- End time: 00:04:10
Chapter 3: Examples of Ethical Problems in Advertising
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- Start time: 00:04:11
- End time: 00:06:23
Chapter 4: Western Ethical Concepts
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- Start time: 00:06:24
- End time: 00:07:04
Chapter 5: Deontology
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- Start time: 00:07:05
- End time: 00:08:19
Chapter 6: Consequentialism
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- Start time: 00:08:20
- End time: 00:09:59
Chapter 7: Virtue Ethics
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- Start time: 00:10:00
- End time: 00:10:32
Chapter 8: Ethical Controversy in Advertising and Brand Positioning
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- Start time: 00:10:33
- End time: 00:13:28
Chapter 9: Key Points
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- Start time: 00:13:29
- End time: 00:14:19

Type of Content: Tutorial
Title: Advertising and Ethics
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: January 28, 2016
Discipline: Business & Management
Subject: Advertising & Promotion, Marketing Ethics, Marketing (general)
Duration: 00:14:19
DOI: https://dx.doi.org/10.4135/9781473954571
Keywords: advertising, advertising ethics, consequentialism, consequentialist ethical systems, consequentiality of communication, deontology, economic growth, ethics, ethics (philosophy), ethics of persuasive advertising, issues and controversies, new product development, regulation of advertising, regulations, Sexualisation, Sexuality in advertising, virtue ethics
Things Discussed
Organizations Discussed:
Benetton
French Connection UK (FCUK)

People
Academic: Chris Hackley

Online ISBN:9781473954571

Copyright: (c) SAGE Publications Ltd., 2016

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Hackley, C. (Academic). (2016). Advertising and ethics [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473954571
  
  Hackley, Chris. "Advertising and Ethics." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:14:19. https://dx.doi.org/10.4135/9781473954571.
  
  Hackley, C., 2016. Advertising and Ethics, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473954571 & gt; [Accessed 6 Dec 2022].
  
  Hackley, Chris. Advertising and Ethics. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473954571. 6 Dec 2022.
  
  Advertising and Ethics [Streaming video]. 2016. doi:10.4135/9781473954571. Accessed 12/06/2022
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
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- Share
  
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  Embed this Content
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  Clip - https://sk.sagepub.com/video/advertising-and-ethics
  
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Advertising and Ethics

Chapter 2: Why Should Advertising be Ethical?

Chapter 3: Examples of Ethical Problems in Advertising

Chapter 4: Western Ethical Concepts

Chapter 5: Deontology

Chapter 6: Consequentialism

Chapter 7: Virtue Ethics

Chapter 8: Ethical Controversy in Advertising and Brand Positioning

Chapter 9: Key Points

Things Discussed

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Advertising and Ethics

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Advertising and Ethics

Chapter 2: Why Should Advertising be Ethical?

Chapter 3: Examples of Ethical Problems in Advertising

Chapter 4: Western Ethical Concepts

Chapter 5: Deontology

Chapter 6: Consequentialism

Chapter 7: Virtue Ethics

Chapter 8: Ethical Controversy in Advertising and Brand Positioning

Chapter 9: Key Points

Things Discussed

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